Plainfield, NJ, 7 Oct 2021, ZEXPRWIRE, Born Keon Williams, King was raised on the rugged landscape of Jersey City, NJ. King’s childhood was an unconventional coming of age story that required tremendous amounts of discipline, wit and hustle. “Being a black man and coming from where I come from, the journey is very challenging“ , When asked to describe what life is like as a young kid In Jersey City, King enlightens “Growing up you’re exposed to a lot of very tense situation and settings; whether you’re talking about gang violence, drug wars, financial hardship or the “crab in a barrel” mentality that accompanies the hood at times.” King continues, “the point is to make it out of a situation where you’re living strictly off of survival.”
Earning both a division I football scholarship to Delaware State University & advancing in his boxing career to the level of NJ Golden Glove Champion are rare successes that arose from King’s desire to create a new world; but not only for himself, for his community. Knowing that there were options, King’s childhood influences and experiences taught him that his “way out” was to strategically leverage any ability at his disposal. Rap was not even initially being considered as a possible means. King only saw rap as something he excelled at but did not have the time to nurture properly, alongside what appeared to be more promising endeavors as an athlete. Even though the electricity of his message speaks to the elevation of the disenfranchised, King’s countenance is too unapologetic to ever digest as “ for the sake of clout ”. With an uncanny emphasis on authenticity, King displays grounded lyrical content which can be heard on songs like “Holy”, a pulsating introspect, at times surpassing famed contemporaries. The multidimensional aspect also resounds through King’s swag-ridden stature and style. In street mode, he is the calculated bad-boy that we avoid crossing, at all costs. In super-clean mode, suddenly he transforms into the ultimate “Don” like figure. With very slick & smooth production efforts.
The world presently sits at a turning point that undoubtedly will shift the narrative for minorities and future generations. Like those before him, King remains in full contribution, knowing he’ll still be here shedding light long after trends that come and go, or shooting stars that burn out fast. Currently, King Keon and K.O.K Records are in full throttle with his single “Like Master P” climbing charts and being added to tons of playlists both across the nation & internationally. Initially airing Sept. 6 on New York’s #1 Radio station, Power 105.1FM, “Like Master P” has been making a lot of noise; being featured in some of Hip Hop’s most respected publications (ThisIs50.com, Hip Hop Weekly, Source Magazine etc.) With hundreds of thousands of views on the “Like Master P” music video already (Available on YouTube), this seems to be only the beginning of King’s campaign.
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