Author: ZEX PR Wire

Birkirkara, Malta, 18th September 2025, ZEX PR WIRE, SiGMA Central Europe will head to Rome for the first time in November. Powered by REDCORE, the event, taking place at the state-of-the-art expo venue Fiera Roma, is expected to welcome over 1,000 sponsors and exhibitors from the gaming and tech sectors for a summit that seamlessly blends business and pleasure. With 30,000 delegates estimated to attend through 03 – 06 November, we anticipate our inaugural Rome event will become one of the largest global gaming gatherings to date. Here’s 6 reasons why the Eternal City promises to be the ideal host.

1. Connected and central

Centrally located in Europe, Rome offers an easy gateway to the event, thanks to its two international airports – the Leonardo da Vinci–Fiumicino Airport and Ciampino–G. B. Pastine International Airport –  providing excellent connectivity for participants worldwide. Rome also boasts a highly efficient public transportation system, with three metro lines and an extensive network of buses, trains and trams that reach even the city’s outermost areas, making it convenient for delegates from important neighbouring jurisdictions to easily travel to the event. Many of these transit options deliver you right to the Fiera Roma’s doorstep.

Leonardo da Vinci–Fiumicino Airport (FCO)

• Location: Fiumicino, about 32 km (20 miles) southwest of Rome city center
• Main use: Rome’s primary international airport and the busiest in Italy
• Airlines: Major hub for ITA Airways; serves most international and long-haul flights

Ciampino–G. B. Pastine International Airport (CIA)

• Location: Ciampino, about 15 km (9 miles) southeast of Rome
• Main use: Serves mainly low-cost carriers and charter flights
• Airlines: Ryanair and other budget airlines frequently use this airport

Á focus on short-haul flights and proximity to Rome’s business districts make it an efficient option for European travellers on tight schedules.

1. Huge market size and untapped potential

Italy has emerged as an ideal destination for SiGMA Central Europe, driven by its immense potential as Europe’s largest untapped online gambling market. With a total gambling market revenue of €16 billion – the second-highest in Europe – only 25% stems from online platforms, leaving €12 billion in offline revenue largely untapped. The online sector, projected to reach €2.89 billion in 2024, is growing at an annual rate of 5.52%, set to hit €3.78 billion by 2029 (Statista). As player preferences shift online, and with Italy’s status as a global financial hub, the country presents unparalleled opportunities for operators seeking expansion.

1. Heritage with a contemporary vision

Standing at the forefront of government and culture, nowhere combines tradition with modernity quite as well as Rome. A feast for history lovers, historical landmarks line its streets, from the lofty heights of the iconic domed Pantheon to the winding streets home to Trevi Fountain and the Colosseum. The Galleria Borghese, home to silky, sinewy curves of Bernini, Titian, and Raphaelite muses should be a must stop for art lovers. The Capitoline Museums – one of the oldest public museums in the world – hosts a divine collection of Caravaggio works, while the Galleria Nazionale d’Arte Moderna takes you forward in time to Italian artists from the 19th and 20th century. Michelangelo fans should also plan to visit the Sistine Chapel – well worth the neck ache in the morning.

For those seeking something out of the ordinary, the Capuchin Crypt, located beneath the Santa Maria della Convezione dei Cappuccino on Via Veneto, carefully holds the artfully arranged remains of over 3,700 Capuchin monks. Meanwhile the ancients hold court at the Palatine Hill and Roman forum, the Ara Pacis Museum and the Domus Aurea – otherwise known as Nero’s palace. For more contemporary souls, art districts such as Trastevere, San Lorenzo, and Pigneto, have an impressive selection from the modern art world, with street art, galleries, and workshops delivering a bohemian vibe.

For those with an eye for beauty – the Aventine keyhole at the Knights of Malta gate offers a perfectly framed glimpse of St Peter’s Dome – totally free and delightfully strange. Alternatively, the Quartiere Coppede, delivers fairy tale meets film noir – a unique twist that blends the Gothic, Medieval, and Art Nouveau architecture.

Literary lovers should head to the poetic gardens near the Pyramid of Cestius, an Egyptian-style monument that shelters the final resting place of Keats and Shelley.

Meanwhile, on the 5th November 2025, the iconic Auditorium della Conciliazione will host an exclusive private concert by the legendary Plácido Domingo. His appearance in Rome for SiGMA Central Europe promises a night not easily forgotten.

1. Rome: La Dolce Vita

In a city where to be industrious is a way of life you might wonder if the wheel ever stops turning. The answer is yes, and it starts with an aperitif in Rome’s many nightlife districts.

From speakeasies hidden away behind secret doors to cocktail barges floating down the Tiber, there´s something for everyone attending SiGMA Central Europe. For casual nights out there are plenty of craft breweries, pubs and live music, and for a more upscale crowd, wine bars dot the streets.

In addition to a series of high level dinners, SiGMA will also host two prestigious gala award ceremonies, bringing an illustrious line up from the B2B and B2C gaming and tech sectors together for an evening that recognises companies and individuals leading the charge for change. Hall of Game also seeks to recognise the contribution of distinguished individuals, with an accolade that honours roles that have been instrumental in the foundation of a sustainable and transparent industry.Italy is renowned for its deeply rooted culinary traditions, where distinct regional cuisines have helped put the country on the map for food lovers.

Bold, simple, and deeply traditional – unapologetically flavourful dishes, such as Carbonara and Cacio e Pepe, often come to mind (and for good reason), but Rome offers more than meets the eye when it comes to its food scene.

Gilded pastry shops and rustic trattorias spilling out onto the cobbled Roman streets segue into the upscale dining rooms of Michelin-starred restaurants, providing plenty of options for SiGMA Central Europe´s evening calendar of networking events.

Crown jewels in its gastronomic landscape, Michelin-Starred restaurants deliver indulgent forays into a unique dining experience.

Here are 10 not to miss:

Orma Roma
A bold, international interpretation of Italian cuisine by Chef Roy Caceres, blending innovation and tradition.

Moma
Chic and creative, Moma offers refined Roman dishes with a modern touch and seasonal ingredients.

Imàgo
Michelin-starred panoramic dining at the top of the Hassler Hotel, serving elegant, artful plates.

Aroma
With a view of the Colosseum, this restaurant delivers a luxurious dining experience with refined Italian flavors.

Achilli al Parlamento
Known for its extensive wine cellar and modern cuisine, this is a go-to for culinary sophistication.

Il Convivio Troiani
A family-owned gem offering a delicate fusion of creativity and Roman tradition.

Idylio by Apreda
Chef Francesco Apreda’s bold signature cuisine in an intimate, luxury setting near the Pantheon.

Pipero Roma
A modern Italian restaurant celebrated for its signature carbonara and impeccable service.

Per Me Giulio Terrinoni
A seafood-driven, innovative kitchen that focuses on sustainability and taste precision.

Glass Hostaria
Trendy and modern, this Trastevere favorite is known for avant-garde Italian cuisine and interior design.

1. Made in Italy – From fashion to design

Rome’s fashion scene is elegant, timeless, and steeped in heritage. While other cities are  known for edgy, trendsetting fashion, Rome leans toward luxury, craftsmanship, bespoke tailoring, and classical beauty – rooted in centuries of style and cultural prestige. lt’s luxurious shopping district draws attention, its streets richly-lined with iconic fashion houses. Italian brands such as Fendi, Bulgari, Bottega and Valentino, bring prestige, making it one of the most coveted shopping areas in the world. Rome’s reputation as a fashion capital is cemented here, with the area attracting fashion enthusiasts from across the globe. Don´t miss Palazzo della Civiltà Italiana  – home to Fendi’s luxury goods, the Via dei Condotti – Rome’s glittering equivalent of 5th Avenue or Bond street, and the Campo Marzio & Piazza di Spagna, where high end boutiques are filled with treasure troves and quality leather accessories.

1. The Fiera di Roma: Room to grow

The event will be held at Fiera Roma, one of Europe’s premier exhibition centers. Boasting 10 pillar-free pavilions and a conference centre with 13 meeting rooms, the 100,000 square metre venue in Rome accommodates up to 60,000 participants, ensuring an ideal setting for SiGMA’s extensive agenda, which will take place for the first time across 4 conference stages. Additionally, a full 10 days of expo set up is secured – more than any other large expo – allowing exhibitors more room for creative booth set ups, and maintaining the high standards of excellence SiGMA has become known for.

With 75,000 square metres already sold out, the decision to launch the Rome event is a testament to SiGMA’s rapid growth, positioning the brand as a global leader in the online and land-based gaming sector. From 1,500 in 2014 to 30,000 delegates in 2025, SiGMA’s journey is underpinned by a philosophy that demands forward thinking.

Ticket prices are set to increase in the run up to the event, so secure your spot now by booking your pass to SiGMA Central Europe through the SiGMA.World website.

London, UK, 18th September 2025, ZEX PR WIRE, Hivello, a DePIN aggregator that enables users to earn by monetizing idle (computing) resources across multiple DePINs (Decentralized Physical Infrastructure Networks), has partnered with Spheron Network, a decentralized compute network. This strategic collaboration is designed to tackle one of the DePIN space’s biggest challenges: connecting a global supply of users with decentralized networks in a scalable and intuitive way.

Spheron Network is building the world’s first community-powered data center, fundamentally changing how AI and machine learning workloads are powered. As a decentralized computer network, Spheron pools idle GPU and CPU resources from a global community of users, creating a vast pool of computing power. This provides a powerful, cost-effective, and censorship-resistant alternative to traditional cloud providers.

Hivello’s core value proposition is to make DePIN participation and earnings accessible and simple for everyone, regardless of their technical background. For the industry, Hivello addresses a critical supply-side issue by providing DePIN networks with a constant and authentic stream of new users through a single, easy-to-use dashboard that hides the underlying complexity.

The partnership is a solution that addresses the scalability challenges faced by DePINs. Hivello’s expertise in simplifying the user journey unlocks the supply side of Spheron’s network, and in return, Hivello users gain a new, high-value earning opportunity. This win-win collaboration accelerates growth for both companies and provides a powerful example for the entire decentralized ecosystem.

“By partnering with Spheron, we are not only providing our users with a new, high-value earning opportunity but also validating our model by helping a major network scale its infrastructure. This is how we build a stronger, more resilient DePIN ecosystem together.” Said Domenic Carosa, Co-founder and Chairman of Hivello.

Prakarsh Pathak, Head of Ecosystem of Spheron Network added:“This collaboration will allow us to bring the benefits of our technology to a wider audience, empowering more people to save on compute costs and earn rewards, driving a more robust and valuable network for everyone involved.”

About Spheron :

Spheron Network is building the world’s first community-powered data center, fundamentally changing how AI and machine learning workloads are powered. It pools idle GPU and CPU resources from a global community of users, providing a powerful, cost-effective, and censorship-resistant alternative to traditional cloud providers. By democratizing access to high-performance computing, Spheron benefits both resource contributors and developers.

Website

About Hivello :

Hivello is an aggregator of DePIN projects that allows any user to participate in a variety of DePIN networks. This eliminates the technical hurdles that many users face when trying to join these networks, and allows users to earn passive income by mobilizing their idle computers. We aim to create a simple app that allows users to contribute their computer resources and earn passive income, with no technical knowledge required.

Website | X | Discord | Youtube

Michigan, US, 18th September 2025, ZEX PR WIRE, For the past several years, much of the global conversation around the workplace has centred on one question: should organizations embrace remote models or return to in-person operations? According to Edmonton-based entrepreneur and business leader Noah Smith Regina, this debate overlooks the bigger picture. “The future of work is not about choosing sides, it’s about being adaptive,” he says.

With over two decades of experience building and scaling ventures across industries, Regina has witnessed firsthand how organizations succeed or falter based on their ability to evolve. He argues that clinging to rigid workplace models, whether fully remote, hybrid, or office-centric, ignores the realities of a fast-changing business landscape. “The companies that will thrive are the ones that treat work as a living system, not a fixed structure,” Regina notes.

Moving Beyond the Binary

The debate over remote versus in-person work has become a proxy for deeper anxieties about culture, productivity, and control. But Regina believes these anxieties are best addressed by designing workplaces around adaptability rather than absolutes.

“Some roles will always be more effective in person, creative brainstorming sessions, certain aspects of mentorship, or hands-on industries like manufacturing,” he explains. “Others, such as coding, research, or strategy, often benefit from quiet, flexible environments that remote setups enable. Pretending one model fits all ignores how diverse modern organizations really are.”

Instead of choosing a permanent model, Regina urges leaders to adopt an adaptive mindset: evaluate work functions individually, adjust expectations over time, and remain open to recalibrating as industries, technologies, and employee needs evolve.

The Employee Perspective

Workers themselves are demanding more nuanced arrangements. Surveys across North America show employees value flexibility as much as salary, with many prioritizing roles that allow them to design their own work rhythms.

“Top talent is mobile, global, and deeply aware of its options,” Regina says. “If a company insists on outdated structures, it risks losing its best people to competitors that recognize the value of adaptability.”

This doesn’t mean businesses should cater to every preference without boundaries. Instead, Regina advocates for a structured yet flexible framework where organizations establish clear goals, provide the tools for success, and measure outcomes rather than hours spent in a chair.

Technology as an Enabler

Digital transformation has made adaptive work models feasible in ways that were unthinkable even a decade ago. From advanced project management platforms to AI-powered collaboration tools, technology allows companies to stay coordinated and efficient regardless of location.

But Regina cautions against relying solely on tech. “Tools should serve strategy, not the other way around,” he emphasizes. “The question isn’t whether you have the newest software, it’s whether your culture empowers people to use those tools effectively.”

Adaptive Leadership

For Regina, adaptability begins at the leadership level. “A leader who insists on replicating the way things were done 20 years ago is setting their company up for failure,” he says. “The adaptive leader listens, experiments, and makes adjustments quickly without losing sight of long-term goals.”

He compares adaptive leadership to marathon running, a personal passion. “You don’t run a race by sprinting the first mile and expecting to hold that pace forever. You adapt your strategy based on terrain, weather, and energy levels. Business is no different.”

The Path Forward

As organizations chart their futures, Regina encourages them to see adaptability not as a temporary response to pandemic disruptions but as a core operating principle. “The next crisis won’t look like the last one,” he says. “Companies that hardwire adaptability into their DNA will be ready for whatever comes.”

He points to Edmonton’s growing startup ecosystem as an example. Many young companies in the region are adopting adaptive work practices from the outset, building cultures where flexibility and accountability coexist. “It’s no surprise these businesses are attracting both talent and investment,” he adds.

About Noah Smith Regina

Noah Smith Regina is an accomplished entrepreneur from Edmonton, Canada, with more than 20 years of experience founding and scaling businesses. He combines an MBA in strategic management with real-world expertise gained in multinational organizations and startup ventures. Today, he leads successful companies, advises emerging startups, and serves on multiple boards.

Michigan, US, 18th September 2025, ZEX PR WIRE, Steve Rasey has spent more than three decades driving growth in the finance and manufacturing industries. Drawing on this experience, he argues that many organizations misunderstand business development.

“It isn’t about chasing the next deal,” Rasey explains. “It’s about building trust, cultivating relationships, and creating lasting value.”

Moving Beyond the Quick Win

Too often, companies equate business development with aggressive sales pushes aimed at immediate numbers. Rasey cautions that this mindset produces fragile results.

“You might win a deal today, but if your client doesn’t feel understood or supported, they’ll be gone tomorrow,” he says. “Business development should be about building something sustainable. That requires a long-term view.”

He compares the transactional model to hunting: quick, aggressive, and short-lived. In contrast, the relationship-based model is farming: it requires patience, care, and ongoing effort.

“Farmers think in seasons, not days. That’s how businesses need to think about growth.”

Listening as a Competitive Advantage

At the center of Stephen Rasey’s philosophy is listening. He emphasizes that the best insights come directly from clients.

“Many salespeople pitch before they understand. That’s a mistake. If you listen well, clients will tell you what they need, what they fear, and what they value. Your job is to translate that into solutions.”

This approach not only uncovers opportunities but also builds trust. When clients feel heard, they see the business relationship as collaborative, not transactional. According to Rasey, this trust leads to referrals, larger contracts, and long-term loyalty.

Fit Over Volume

Rasey also challenges the notion that more opportunities automatically equal more growth.

“Chasing every prospect is a recipe for inefficiency. Not every client is the right fit. The real skill lies in identifying those whose needs align with your strengths.”

By focusing on the right partnerships, businesses can allocate resources more effectively and provide a higher level of service. This creates a cycle of deeper engagement and stronger results.

“The wrong client can drain time and energy. The right client helps you grow together.”

The Often-Ignored Post-Sale Stage

One of Rasey’s strongest critiques of traditional business development is the tendency to see the sale as the finish line.

“In reality, the work begins after the contract is signed,” he explains. “Clients remember how you serve them, not just how you sold to them.”

He advises companies to invest in post-sale support, training, and follow-up. This phase, he argues, is where true loyalty is created. It’s also where businesses can uncover opportunities for upselling, cross-selling, and referrals.

“If you want to measure the strength of your business development, don’t count first sales, count repeat ones.”

Measuring What Really Matters

While most organizations track top-line revenue and quarterly quotas, Rasey believes leaders should measure relationships instead. Metrics like client retention rates, referral volume, and long-term account growth tell a clearer story of business health.

“Revenue can spike and crash,” he says. “Relationships are steadier indicators of where your business is headed.”

He adds that consistent follow-up and transparent communication are non-negotiable.

“Trust builds slowly, but it evaporates quickly. Every interaction either strengthens or weakens it. That’s why consistency matters.”

A Different Way Forward

Stephen Rasey offers a challenging but straightforward call to action for companies willing to rethink their approach: stop thinking like hunters. Start thinking like farmers.

“The farmer knows you don’t harvest in the same season you plant. Business development requires the same patience and foresight. The companies that embrace this will be the ones that stand out a decade from now.”

About Steve Rasey

Steve Rasey is a business development strategist with over 30 years of experience guiding organizations to growth. He is recognized for his ability to build long-term client relationships and strategies that deliver sustainable results.

Bali, Indonesia, 18th September 2025, ZEX PR WIRE– Coinfest Asia 2025 transformed Bali’s Nuanu Creative City into the world’s largest crypto festival, attracting over 10,000 participants from 90+ countries. Across two days, the event combined 300+ speakers, 100+ sessions, and 100+ side events with immersive activities, live music, Balinese cultural showcases, and many more. More than a conference, Coinfest Asia felt like a crypto celebration—where innovation meets adoption and Web3 came alive on the island.

Immersive Festival Experiences

Coinfest Asia 2025 wasn’t just about panels and presentations—it was designed as a full-on festival where the Web3 world came alive. The grounds buzzed from morning until night, packed with experiences that blended business, culture, and play.

Attendees could test their skills in live trading challenges powered by Pintu, square off in chess competitions in collaboration with Anichess, or cheer during the quirky and crowd-favorite mascot battles. The Live Degen sessions brought raw, unfiltered Web3 conversations to the stage, while live music performances filled the venue with festival energy after dark.

Ogoh-ogoh parade. Source: Coinfest Asia

Beyond the competitions and concerts, the event leaned deeply into Bali’s identity. Balinese Parade Ogoh-ogoh, cultural showcases, and traditional performances reminded global visitors that adoption thrives when rooted in culture.

Brands also brought the fun. Polkadot, Sui, Coinstore, Binance, and others turned their activities into mini playgrounds—blending networking with entertainment, and ensuring that every booth felt more like an experience than an exhibition. And when the sessions wrapped, beachside gatherings and spontaneous meetups extended the conversations well into the evening, proving that collaboration in Bali doesn’t just happen in conference halls, but over sunsets and shared moments.

Thought-Provoking Discussions

Shawn Tabrizi (Polkadot), Mario Bernardi (Pyth Network), and Mudit Gupta (Polygon Labs) during the session “Decentralized, Fast, Secure… What Defines an Ideal Blockchain?”, moderated by Jonathan Liu (Blockhead). Source: Coinfest Asia

While the grounds buzzed with festival energy, the stages became arenas for heavyweight debates. Panels on institutional capital, real-world assets, global markets, and Web3 adoption in Asia brought together leaders from Binance, Ripple, Stellar, Fireblocks, Bybit, Polygon, Trust Wallet, Xendit, BRI Ventures, X (formerly Twitter), and many more. Together, they explored the future of digital assets from multiple angles, shaping Asia’s fast-evolving landscape.

Rachel Conlan, Chief Marketing Officer of Binance, captured the atmosphere perfectly:

“What I love about this event is that it’s about a festival of crypto. It’s about entertainment. It’s about energizing people around this space. It’s not another boring conference where you’re not leaving with takeaways. So I’m super impressed with all of the thoughtful execution and moments that have gone into what I know is a very memorable conference. And what’s been incredible is the diversity. Like I’m running into people I see all over the world. Kudos to you, to the organizers for everything you do to make that possible.”

Echoing this sentiment, Mudit Gupta, Chief Technology Officer of Polygon, highlighted the unique vibe of Coinfest Asia:

“Coinfest Asia feels very different from other events, but in the best way. It has the atmosphere of a community festival that brings together industry leaders, regulators, and retail users. It’s awesome to see what real-world adoption looks like on the ground. By the end of the conference, a new idea can feel like a blueprint for the entire industry—the way cutting-edge technology becomes mainstream in an instant.”

That sense of convergence was also echoed in strong sponsor support. Binance, Bybit, and Gate joined as key backers, underscoring the festival’s role as a bridge between global players and Indonesia’s fast-growing market. “Coinfest Asia has a really unique characteristic. Everyone stays in one place, so you’re naturally networking all the time,” said Kevin Lee, Chief Business Officer of Gate.

 “We’ve had a lot of success sponsoring Coinfest in the past two years. Indonesia is such a unique market—with so many projects and a massive user base. Bali is the perfect place to connect global players with the local community,” he added. 

Regulators Reinforce Indonesia’s Crypto Future

Beyond the music, culture, and community energy, Coinfest Asia 2025 also carried significant industry weight. Indonesia’s Financial Services Authority (OJK)—the body supervising the country’s crypto industry—participated directly in the festival, signaling growing alignment between industry and regulators.

Chief Executive for Financial Sector Technology Innovation, Digital Financial Assets, and Crypto Assets Supervision, Hasan Fawzi Speaking at IBC. Source: Coinfest Asia

The event was attended by Mahendra Siregar, Chairman of the OJK Board of Commissioners, and Hasan Fawzi, Chief Executive for Financial Sector Technology Innovation, Digital Financial Assets, and Crypto Assets Supervision. In its official statement, OJK affirmed:

“OJK supports Coinfest Asia and the Indonesia Blockchain Conference (IBC) 2025 as platforms that can strengthen and develop Indonesia’s blockchain industry.”

This presence from Indonesia’s top financial authority reinforced Coinfest Asia’s role not only as a cultural and business festival, but also as a credible forum shaping the nation’s digital asset future.

Looking Ahead to 2026

Festival-goers arriving at Coinfest Asia 2025. Source: Coinfest Asia

Coinfest Asia 2025 showed that when industry leaders, regulators, and communities converge, innovation doesn’t just happen it gets adopted.

Building on this success, organizers are already preparing for Coinfest Asia 2026. Felita Setiawan, Director of Indonesia Crypto Network (ICN), shared:

“We don’t believe in traditional format, events can both be productive and fun. We strive to make Coinfest Asia the biggest crypto festival where attendees can truly enjoy the crypto culture, while also creating impactful connections.”

With this vision, Coinfest Asia 2026 aims to deliver an even bigger and more impactful festival experience while staying true to its spirit of blending industry, culture, and community.

Industry Backing & Global Reach

This year’s event was proudly supported by Tokocrypto, Binance, Bybit, Bitget, CFX, CoinEx, Fireblocks, Gate, Sui, Coinstore, Polkadot, Mandala Chain, IOTA, Manta, OSLPay, Koinsayang, OKX, PINTU, Stellar, Tokocrypto, Triv, MEXC Ventures, and many more. Coinfest Asia also partnered with X (formerly Twitter). 

With such strong industry backing, Coinfest Asia has set the stage for an even bigger 2026 edition. To stay updated on the latest announcements—from sponsors and speakers to festival highlights—follow Coinfest Asia on Instagram and X. 

About Coinfest Asia

Coinfest Asia is an annual event organized by Indonesia Crypto Network (ICN) & Coinvestasi and is recognized as the world’s largest crypto festival—where innovation meets adoption. The event has successfully brought together over 10,000 participants and more than 300 industry leaders, and has been attended by over 5,000 companies from a wide range of industries—including Google Cloud, VISA, ByteDance, GoTo, Coinbase, Standard Chartered, Polygon, AWS, Ripple, DBS, and many more.

Former Division I athlete and business executive calls for a shift toward recovery, focus, and feedback cycles in the workplace

Yorba Linda, California, 18th September 2025, ZEX PR WIRE— George Carralejo, a former Division I athlete turned business executive and coach, is calling on business leaders to rethink how they approach performance and productivity. Drawing from his experience in both elite sport and corporate leadership, Carralejo is advocating for a workplace culture that prioritises recovery, focus, and frequent feedback.

“In sports, you don’t train nonstop — you schedule recovery as part of your plan,” Carralejo says. “Yet in business, people try to sprint all year long. That’s not sustainable, and it’s not how high performers stay at the top of their game.”

Why It Matters

According to a 2023 Deloitte survey, 77% of professionals report feeling burned out in their current job, and research from the American Psychological Association shows that burnout directly impacts performance, decision-making, and retention rates.

Carralejo believes the solution lies in applying the same principles athletes use: focus on a small set of meaningful goals, incorporate structured recovery, and give timely feedback. “Performance reviews once a year are like watching game film months after the season ends,” he notes. “Feedback has to be close to the moment to have real impact.”

What People Can Do Right Now

Carralejo recommends that professionals:

1. Study mindfulness – Learn to stay present and focus on the task at hand.

2. Schedule active recovery — take breaks that move the body to reset the mind.

3. Create feedback loops — make team check-ins more frequent and more specific.

4. Cross-train skills — learn areas outside your role to strengthen collaboration and adaptability. There’s strength in being a generalist.

“When you approach business like a sport, you realise it’s not just about effort — it’s about how you prepare, execute, and recover,” Carralejo says.

About George Carralejo

George Carralejo has spent his career surrounded by high performers in sport and business. As a business executive and coach, he helps organisations and individuals reach their potential by applying the discipline, focus, and resilience he learned as a Division I athlete. His purpose is to help people become the best version of themselves.

Call to Action:
Rethink your approach to work. Focus on fewer, more impactful goals. Schedule recovery. Build feedback into your routines. Small, intentional changes can lead to sustained high performance — in sports, in business, and in life.

Read the full interview, here.

Michigan, US, 18th September 2025, ZEX PR WIRE, For many people, the thought of visiting the dentist sparks feelings of stress and unease. Dental anxiety remains one of the leading reasons individuals delay or avoid important oral health treatments. Dr. Coral Posert of Vacaville Aesthetic Dentistry & Implants is addressing this challenge head-on with an approach rooted in compassion, communication, and gentle care. By combining advanced technology with patient-first practices, she is changing the way patients experience everything from routine cleanings to complex oral surgery.

“Dental anxiety is more common than most patients realize,” says Dr. Posert. “It’s not something to feel embarrassed about. My role is to create a safe environment where patients feel comfortable enough to move forward with the care they need.”

Understanding the Source of Anxiety

Fear of pain, bad experiences in the past, and uncertainty about procedures are the most common reasons patients put off treatment. Unfortunately, delays can lead to worsening oral health. Small cavities become large ones, misalignment worsens without early intervention, and missing teeth left untreated make daily life difficult. This is why Dr. Posert stresses the importance of building trust and reducing anxiety. The idea is to have patients access essential treatments like implants, Invisalign, and even emergency care without hesitation.

Gentle Dentistry in Practice

At Vacaville Aesthetic Dentistry & Implants, gentle dentistry is more than a phrase. It’s an intentional method. Patients are welcomed into a calm, supportive environment where procedures are explained step by step. “We don’t rush,” says Dr. Posert. “When patients understand what’s happening, the unknown becomes less frightening.”

Her chairside manner is known for being reassuring and attentive. Whether a patient is seeking cosmetic dentistry treatments like Zoom teeth whitening, long-term restorative work such as implants, or oral surgery for complex issues, Dr. Posert ensures that every detail is handled with care. Frequent check-ins, precise anesthetic techniques, and an emphasis on comfort make each procedure more manageable.

Comfort-Focused Options

Recognizing that no two patients are alike, Dr. Posert offers personalized comfort solutions. Options like nitrous oxide or oral sedation with Valium are available for those who need additional support. Combined with digital imaging and 3D diagnostics, treatments, from Invisalign aligner fittings to emergency care, are delivered with accuracy and reduced stress.

“Some patients walk in convinced they won’t be able to sit through their appointment,” says Dr. Posert. “But once they see how smooth and gentle the process can be, they leave realizing it wasn’t nearly as difficult as they imagined.”

Building Trust and Confidence

For patients who experience ongoing fear, consistency is key. By encouraging regular visits for preventive care, Dr. Posert helps her patients gradually replace fear with familiarity. Over time, they begin to associate dentistry with positive results instead of anxiety. “When a patient who once avoided the dentist for years can smile again with confidence, it’s a powerful transformation,” she explains.

This approach is especially meaningful in family dentistry. Creating positive early experiences helps children avoid developing long-term fear. Dr. Posert often reminds parents that bringing children in for simple, stress-free checkups sets the tone for a lifetime of healthy habits.

Gentle Dentistry for the Community

From cosmetic dentistry services like Zoom teeth whitening to complex oral surgery, gentle care is woven into every aspect of the practice. Dr. Posert views this philosophy as more than patient satisfaction; it’s community wellness. By ensuring that patients feel safe seeking care, she helps reduce the number of untreated dental issues in the Vacaville area. This is particularly important for urgent cases requiring emergency care, where hesitation could have serious consequences.

“Patients who once avoided the dentist often find themselves recommending us to friends and family,” Dr. Posert says. “That shift means more people in our community are getting the care they need, when they need it.”

Redefining the Dental Experience

While advanced tools like Invisalign, 3D diagnostics, and implants continue to shape the future of dentistry, Dr. Posert believes the human side remains just as important. “Technology is vital, but patients remember how they felt during their visit,” she explains. “If they felt respected, supported, and comfortable, they will come back, and that makes all the difference.”

For Dr. Posert, gentle dentistry is not an added service. It is the foundation of her practice. By addressing both the technical and emotional sides of oral care, she is proving that dental visits can be not only effective but also stress-free.

“Everyone deserves to feel comfortable while caring for their health,” she reflects. “My goal is to make sure every patient, no matter their background or concerns, feels at ease in our office.”

About Vacaville Aesthetic Dentistry & Implants
Led by Dr. Coral Posert, Vacaville Aesthetic Dentistry & Implants provides a full spectrum of services, including implants, Invisalign, Zoom teeth whitening, cosmetic dentistry, oral surgery, restorative care, and emergency care. Known for its warm environment and cutting-edge technology, the practice is dedicated to personalized, patient-first dentistry that emphasizes comfort and long-term health.

To learn more visit: https://implantdentistryvacaville.com/

Michigan, US, 18th September 2025, ZEX PR WIRE, Every parent faces moments when their child’s actions leave them puzzled, meltdowns before school, slammed doors, or sudden silence over dinner. While it can be tempting to focus on stopping the behavior, Greg Comings, a licensed child psychologist, encourages parents to pause and consider: What if these moments are really signals, not just missteps? Looking deeper can reveal important clues about your child’s feelings and needs, opening doors to stronger connection and understanding.According to licensed child psychologist Greg Comings, every action a child takes has a story behind it. For over 15 years, he has helped families shift their perspective from managing misbehavior to understanding the needs driving it. By uncovering the “why,” parents can move beyond a cycle of conflict and build a more compassionate, effective, and connected relationship with their children.

“Behavior is communication,” Greg Comings explains. “A child who is acting out isn’t trying to be ‘bad.’ They are often communicating a feeling they don’t have the words for, like ‘I’m overwhelmed,’ ‘I feel disconnected,’ or ‘I don’t feel safe.’” This shift in mindset is the first step toward transforming the parent-child dynamic from one of control to one of connection.

The Problem with a Behavior-First Approach

Focusing solely on correcting a child’s behavior can feel like playing a constant game of whack-a-mole. You address one issue, and another one pops up. This approach often fails to resolve the root cause, leading to exhaustion for parents and leaving children feeling misunderstood. When a child’s actions are met only with discipline or frustration, they may learn to suppress their feelings, but the underlying need remains unmet.

“When we jump straight to consequences, we miss a critical opportunity to teach,” says Comings. “We inadvertently send the message that their feelings are the problem, rather than the way they’re expressing them.” This can create a wedge between parent and child, making it harder for the child to come to you with problems in the future. The real goal isn’t just to stop a tantrum; it’s to teach a child how to handle big emotions in a healthier way.

Understanding the “why” allows parents to respond with empathy and guidance instead of immediate punishment. This doesn’t mean there are no consequences for poor choices. It means that the response is rooted in teaching and connection, not just correction.

How to Get Curious and Find the “Why”

Becoming a behavioral detective for your own child requires patience and practice. It starts with pausing before you react and asking yourself a few key questions. Greg Comings suggests parents get curious about the context surrounding the behavior.

Look for Patterns and Triggers

Is the difficult behavior happening at a specific time of day? Is it right before bed when your child is tired, or during transitions between activities? Children, especially younger ones, thrive on predictability and can become dysregulated when routines are disrupted.

“Think like a scientist gathering data,” Comings advises. “Does your child melt down after a long day at school? Maybe they are overstimulated. Do they get defiant when asked to do homework? Perhaps they feel insecure about the material.” Noting these patterns can provide valuable clues about what your child is experiencing internally.

Consider Their Developmental Stage

A toddler grabbing a toy from another child is not malicious; they are learning about possession and have limited impulse control. A teenager pushing back on rules isn’t just being defiant; they are navigating the natural and necessary process of forming their own identity.

Understanding what is developmentally appropriate can help you frame their behavior in a more accurate light. It allows you to set realistic expectations and respond with guidance that matches their cognitive and emotional abilities.

Ask Open-Ended Questions

Instead of asking, “Why did you do that?”, a question that often puts kids on the defensive, try a gentler approach. Use observations to open up a conversation.

Comings suggests phrases like:

• “I noticed you got really quiet when we started talking about the party. What’s on your mind?”

• “You seem to have a lot of energy right now. What does your body feel like doing?”

• “That was a big reaction. It looked like you were feeling angry. Is that right?”

This technique, which helps children label their feelings, is a core component of building emotional intelligence. When a child can name what they are feeling, it becomes less overwhelming and easier to manage.

Building Connection Through Evidence-Based Practices

Greg Comings utilizes several evidence-based therapeutic methods in his practice that parents can adapt for use at home. These strategies are designed to strengthen the parent-child bond and give children the tools to manage their emotions effectively.

The Power of Play Therapy

For younger children, play is their most natural form of communication. It’s how they process their world, work through anxieties, and express feelings they can’t verbalize. Parents don’t need to be therapists to use the principles of play at home.

“Set aside 15-20 minutes of dedicated, child-led playtime,” Greg Comings recommends. “Put your phone away, sit on the floor, and let your child direct the activity. This simple act sends a powerful message: ‘You are important to me, and I want to be in your world.’” During this time, you can observe the themes in their play, which often reflect what’s on their mind.

Principles of Parent-Child Interaction Therapy (PCIT)

PCIT is a highly effective therapy that involves coaching parents in real-time to improve their interactions with their child. One of its core skills is giving positive, specific praise for desired behaviors.

Instead of a generic “Good job,” try being more descriptive. For example, “I love how you shared your blocks with your sister,” or “Thank you for putting your shoes on right when I asked.” This reinforces the positive behavior and shows your child that you are paying attention to their efforts. This focus on positive reinforcement builds their self-esteem and makes them more likely to cooperate.

From Correction to Connection: The Takeaway

Understanding the “why” behind your child’s behavior is a journey, not a destination. There will still be challenging days and difficult moments. However, by leading with curiosity and empathy, you can transform those challenges into opportunities for growth and connection.

“The goal is not to have a perfectly behaved child, but to raise an emotionally resilient one who knows they have a safe place to land when things get tough,” Greg Comings concludes. When you prioritize understanding the person behind the behavior, you are not just managing a moment, you are building a relationship that will last a lifetime.

Michigan, US, 18th September 2025, ZEX PR WIRE, Hootan Troy Farahmand, widely recognized as H. Troy Farahmand, has built an impressive career that spans law, real estate, and entrepreneurship. Today, he is best known for steering Alexso, Inc., a Los Angeles–based pharmaceutical distributor, into a nationwide operation serving all 50 states. His story, one of reinvention and relentless drive, highlights how cross-industry experience can fuel innovation in one of the most tightly regulated and critical sectors: healthcare.

From Legal Beginnings to Business Visionary

Farahmand began his professional career in law, practicing intellectual property and corporate law in California. He quickly earned a reputation for navigating complex regulations, protecting innovation, and structuring business deals that balanced opportunity with compliance. While law sharpened his analytical skills, Farahmand soon realized that his true passion lay in building businesses.

By 2013, he pivoted from practicing law full-time to focusing on entrepreneurial ventures. Drawing on his legal expertise, he built a portfolio of projects across real estate, retail, and consulting. His ability to understand both the regulatory environment and business strategy gave him a unique perspective that would later define his leadership in the pharmaceutical sector.

Taking the Helm at Alexso, Inc.

In 2013, Farahmand stepped into a leadership role at Alexso, Inc., a then-small distributor of pharmaceuticals and medical devices. At the time, the company operated with only a handful of products and limited regional reach. Within two years, under his direction, Alexso scaled dramatically—expanding its product offerings, securing licenses in more than 25 states, and achieving distribution capabilities in all 50 states.

One of his most significant achievements was obtaining DEA authorization to distribute controlled medications, a milestone that elevated Alexso’s standing in the industry. By combining compliance expertise with strategic partnerships, Farahmand positioned Alexso as a trusted partner for healthcare providers, manufacturers, and patients. The company’s sustained growth and reputation for reliability are the result of dedicated leadership. Over the past decade, Farbod Melamed, Pharm.D., a pharmacist with specialized experience in pharmaceuticals and healthcare operations, has played a key role in expanding Alexso’s footprint and strengthening its operations, working closely alongside H. Troy Farahmand. Together, they have combined strategic vision, legal expertise, clinical insight, and entrepreneurial drive to position Alexso as a respected force in the U.S. pharmaceutical market.

A Focus on Non-Opioid Solutions

The opioid crisis has dominated the healthcare conversation for more than a decade, pushing providers and policymakers to search for safer alternatives. Farahmand has made it a cornerstone of Alexso’s mission to offer solutions that move beyond opioids.

In 2024, Alexso partnered with AFT Pharmaceuticals to distribute Combogesic, a patented non-opioid pain management therapy that combines acetaminophen and ibuprofen. This partnership not only expanded Alexso’s product portfolio but also underscored its role in addressing urgent healthcare challenges.

“Our focus has always been to provide safe, effective, and innovative alternatives that improve patient outcomes,” said Farahmand. “The opioid crisis requires bold solutions, and we are committed to being part of that conversation.”

Building Nationwide Partnerships

Alexso’s growth has been fueled by strategic collaborations with pharmaceutical manufacturers and healthcare networks. One notable partnership is with USPharma, a Florida-based manufacturer specializing in supplements, over-the-counter medications, and prescription drugs. Through this collaboration, Alexso serves as a nationwide marketing and distribution arm, leveraging its regulatory expertise and customer relationships to bring high-quality products to market.

These alliances demonstrate Farahmand’s ability to align Alexso with partners that share a vision for healthcare innovation. By bridging manufacturing and distribution, he has created a model that emphasizes efficiency, compliance, and accessibility.

Beyond Pharmaceuticals: A Multi-Industry Entrepreneur

While pharmaceuticals define his current role, Farahmand’s entrepreneurial footprint extends far beyond. He is a licensed California real estate broker with a long history of managing commercial and residential properties. At one point, he oversaw a team of agents, with listings held under his name. Today, he continues to manage his own portfolio of investment properties, though he prefers to keep that side of his business relatively private.

He also owns a Chevron station in Redlands, California, which stands out for its sleek, modern design. Farahmand has reimagined the traditional gas station experience, transforming it into a customer-friendly space that reflects elegance and innovation—an example of his ability to see opportunity where others may see routine.

His background as an attorney, real estate investor, and retail operator all feed into his leadership style: pragmatic, compliance-focused, and always forward-looking.

Innovating for the Next Generation of Healthcare

Farahmand’s interests go beyond distribution. He actively follows developments in nutraceuticals, gut health, and alternative medicine, viewing them as essential elements of the future healthcare landscape. He believes that nutraceuticals, when responsibly developed and distributed, can serve as valuable tools for longevity and wellness—complementing, not conflicting with, traditional pharmaceuticals.

He also pays close attention to the integration of artificial intelligence in business operations. From streamlining supply chains to cutting costs and predicting patient needs, Farahmand sees AI as a transformative force in healthcare and beyond.

“The businesses that thrive in the next decade will be those that embrace technology, balance innovation with compliance, and never lose sight of their core values,” he noted.

The Values Behind the Vision

At the heart of Farahmand’s leadership philosophy are values that guide every decision: integrity, respect, collaboration, excellence, and leadership. These values are not just corporate slogans at Alexso; they serve as principles that shape partnerships, product development, and internal culture.

Alexso’s reputation for reliability and compliance has been built on this foundation. For Farahmand, success is not measured only by revenue but also by the trust the company builds with healthcare providers, manufacturers, and patients.

A Crossroads of Law, Business, and Healthcare

What makes Farahmand’s story especially compelling is how seamlessly he has moved between industries that rarely overlap. Few executives can claim significant experience in law, real estate, retail, and pharmaceuticals, yet Farahmand has woven them together to create a multidimensional career. His legal background equips him to manage regulatory hurdles, his real estate experience grounds him in asset management, and his entrepreneurial ventures prove his ability to innovate across diverse sectors.

This unique blend of expertise has enabled him to navigate one of the most challenging industries—pharmaceuticals—with a perspective that few others possess.

Looking Ahead

As the healthcare industry continues to evolve, Farahmand shows no signs of slowing down. Alexso is actively expanding its product portfolio, strengthening partnerships, and pursuing innovations that will shape the next decade of pharmaceutical distribution. From non-opioid pain management therapies to nutraceuticals and AI-driven business models, the company remains positioned for growth under his leadership.

Farahmand’s journey—from practicing law in California to leading a nationwide pharmaceutical distributor—demonstrates the power of adaptability and vision. His ability to pivot across industries and scale businesses in highly competitive markets makes him a leader to watch in the years ahead.

About Alexso, Inc.

Founded in 2010, Alexso, Inc. is a privately held pharmaceutical distributor headquartered in Los Angeles, California. Licensed in more than 25 states and authorized to distribute controlled medications nationwide, Alexso provides pharmaceuticals, medical devices, OTC products, and nutraceuticals to healthcare providers across all 50 states. The company is committed to delivering safe, effective, and innovative healthcare solutions guided by its values of integrity, respect, collaboration, excellence, and leadership.

For more information, visit https://www.alexso.com/