Category: BNN

January 2025, LABELHOOD returns to Harrods for the third consecutive year to celebrate the upcoming Chinese New Year. From January 9 to January 21, LABELHOOD will present a unique experience at Harrods, bringing the essence of Chinese craftsmanship and design to the iconic Brompton Road, Knightsbridge store. As the first Chinese brand to showcase Chinese culture through Harrods prestigious main street exhibition windows, the theme for 2025 will be “LABELHOOD·Spiritual Homeland”. This year’s showcase draws inspiration from the creative journeys of young Chinese artists in Jingdezhen, the renowned porcelain capital, capturing their stories through the lens of acclaimed photographer Leslie Zhang. Together, they reinterpret the concept of home and belonging, reflecting how identity and roots can be shaped far from one’s birthplace.

As part of the celebration, the “LABELHOOD New Year Pop-Up”and the “LABELHOOD Family Photo Booth” will be highlighted in the Harrods Exhibition Windows. The pop-up blends contemporary design with traditional Chinese craftsmanship, offering a glimpse into the evolving narrative of Chinese culture. The Family Photo Booth invites visitors to capture the festive spirit, creating portraits and timeless memories that transcend borders and unite loved ones during this season of reunion.

In tandem with this, under the auspices of the Shanghai Fashion Design Association (SFDA), which champions the advancement of China’s creative design forces, and with the support of FASHION SHANGHAI, LABELHOOD is set to present a curated selection of Spring Festival limited-edition pieces and handicrafts from numerous Chinese designers on the world stage. Featured designers include: UMA WANG, HEYAN, SAMUEL GUI YANG, CLOT, THELAWN, TANGXINDAN, TRINITE, YANYAN KNITS, XU ZHI, YIRANTIAN, YAYI, 8ON8, ASSIGNMENTS, CUNZU, GG in RED and Craft brand include : 1300, ogo room, Xi Xiang , Yuan Shou Zuo, 4dian,Tang Shui Studio. 

Through this collaboration, this pop up is a testament to LABELHOOD’s commitment to showcasing the diverse and vibrant landscape of Chinese design to an international audience, celebrating the spirit of innovation and cultural heritage that defines contemporary Chinese creativity. And sharing the warmth and significance of Chinese New Year with international audiences of Harrods, fostering cultural exchange and celebrating the spirit of home, wherever that may be.

ABOUT LABELHOOD

LABELHOOD is a pioneering fashion and cultural community that champions young Chinese talent, curating and promoting the new wave of Chinese design. As the driving force behind the LABELHOOD Pioneer Fashion & Art Festival and a network of independent designer boutiques, LABELHOOD serves as a platform to discover, nurture, and collaborate with exceptional Chinese creatives, showcasing the vibrant and diverse landscape of contemporary Chinese youth culture to the world.

Since 2021, LABELHOOD has been committed to bringing Chinese design and oriental aesthetics to the global stage. Each year, during the Chinese New Year, LABELHOOD launches special campaigns that explore the evolving meaning of “home” through the lens of young Chinese creators. These initiatives not only celebrate personal stories of heritage and identity but also foster cross-cultural dialogue, highlighting the dynamic transformation of Chinese creativity in the modern era.

Can a simple token really change the world? For millions of people struggling daily to access clean drinking water, the answer is yes.

KAPSEL, an innovative cryptocurrency, combines technology and humanitarian commitment to provide concrete solutions to one of the world’s biggest crises: the lack of access to drinking water.

A concrete mission: providing clean drinking water to those who need it most
every year, entire communities suffer the consequences of contaminated water. Thanks to a partnership with the humanitarian organization World Vision, KAPSEL is committed to helping build wells and supply drinking water to African villages.

An innovative model for change
unlike other projects in the cryptocurrency world, often criticized for their lack of transparency, KAPSEL offers a clear and committed model. Every transaction contributes directly to funding these humanitarian initiatives.

According to Lucas, CEO of KAPSEL:
“We firmly believe that technology should serve a greater purpose. With KAPSEL, every token represents an opportunity to invest not only in a financial future, but also in a human future.”

Why does this matter to you?
By joining the KAPSEL community, you become part of a movement that proves cryptocurrencies can go beyond mere financial returns. You’re helping to save lives, bring hope, and build a better world.

Key figures:

• 1 billion tokens available.
• Dozens of drinking water wells financed through transactions.
• Thousands of families benefiting from sustainable access to drinking water.

Every token you hold directly feeds our ability to make donations and provide drinking water wells to African villages. With a billion tokens in play, every second counts to take part in this humanitarian revolution. Don’t be a spectator.

Think about it: how many coins can claim to have saved lives?

By supporting KAPSEL, you’re doing more than HODLING – you’re providing clean drinking water to families who desperately need it.

Join the movement:
Find out how you can be part of this revolution by visiting KapselCrypto.com. Every token you hold brings a family one step closer to access to clean drinking water.

Conclusion:
This isn’t just a financial opportunity, it’s an opportunity to leave a legacy. Together, let’s make KAPSEL an example of what technology can achieve when put at the service of humanity.

https://linktr.ee/kapselcrypto

On January 7, the “NiHao Chengdu” Global Salon Launching Ceremony, hosted by the Information Office of Chengdu Municipal People’s Government, the Chengdu Opening-up and Cooperation Center, and the Chengdu International Cultural Exchange Center, was held simultaneously in renowned hotpot restaurants respectively in Chengdu, Singapore, Kuala Lumpur in Malaysia, and Bangkok in Thailand.

The “NiHao Chengdu” Global Salon campaign aims to create a new platform for cultural and tourism exchange, as well as economic and trade cooperation. By exploring innovative models, gathering diverse partners, and connecting a wide range of resources, the event seeks to open new channels for engagement. By leveraging the overseas branches of Chengdu-based enterprises, it establishes Chengdu-themed salons around the world to showcase the city’s image, promote cultural tourism and trade exchanges, enhance Chengdu’s international visibility, and strengthen its global connectivity. This program fully supports Chengdu’s efforts to become the center for foreign exchange in western China.

Launches in Chengdu, Singapore, Kuala Lumpur and Bangkok

The first four restaurants hosted the “NiHao Chengdu” Global Salon are chain outlets of Haidilao in Chengdu, Singapore, Kuala Lumpur, and Bangkok.

At the main venue in Chengdu, the mesmerizing Sichuan Opera face-changing performances captivated passersby, while the artful “noodle-pulling” demonstrations delighted the crowd with their rhythmical flourishes and dazzling tricks, creating an atmosphere of festivity and excitement. Simultaneously, the other three restaurants launched their “NiHao Chengdu” Global Salon campaign overseas in tandem.

The event began with the hosts connecting live with representatives from the three overseas venues. Together, they extended warm congratulations and wishes to the Global Salon initiative.

As golden sand mixed with chili powder was poured into the launch device on stage, the Chinese characters meaning “Gather in Chengdu, Let’s Party” gradually emerged, symbolizing the official start of the “NiHao Chengdu” Global Salon series. Following this, guests at all four restaurants participated in a ceremonial activity, placing hotpot ingredients into hotpot-shaped molds. The screens at each outlet displayed a section of the pot, which ultimately came together to form a single unified hotpot image, symbolizing the global cultural connection and the shared aspirations for mutual understanding and collaboration.

“As a local company that has expanded from Chengdu to the global stage, Haidilao is deeply honored to jointly promote the ‘NiHao Chengdu’ Global Salon at this very beginning,” said Hao Jun, Deputy General Manager of Haidilao International Holding Ltd. “This not only recognizes the cultural essence of our brand but also represents a global promotion of Chengdu’s culinary culture.” Hao further explained that Haidilao currently boasts over 1,000 stores worldwide and plans to integrate more of its outlets into the “NiHao Chengdu” Global Salon initiative. By doing so, it aims to enhance Chengdu’s reputation and influence on an international scale.

“Food knows no borders, and flavors resonate universally. Cuisine is one of Chengdu’s brightest calling cards in international exchanges,” an organizer of the event remarked. They explained that Haidilao outlets were chosen as the first pilot locations for the “NiHao Chengdu” Global Salon to highlight the critical role that food—especially hotpot—plays in Chengdu’s cultural interactions. Additionally, by leveraging Haidilao’s extensive global network, the program aims to amplify the impact of the “NiHao Chengdu” Global Salon worldwide.

Collaborative Efforts for City Promotion and Cultural Exchange

“I believe that the ‘NiHao Chengdu’ Global Salon will definitely become an important cultural hub connecting Chengdu with cities overseas,” said Michael Xiao, Chairman China Inbound at National Association of Travel Agents Singapore.

“Through the ‘NiHao Chengdu’ Global Salon, we look forward to further bridging the distance between Chengdu and Malaysia,”addressed by Dato’ Chong Chong Tik, President of Malaysia Promas International Business Society.

“We believe that through the ‘NiHao Chengdu’ Global Salon, the cultural ties between Chengdu and Thailandwill be further strengthened.Cooperation between the two sidesin areas such as culture and tourism will deepen,” according to Chanapan Kaewklachaiyawuth, Vice President of Thai-Chinese Tourism Alliance Association.

For Ahkif Rashid from the UK, Chengdu is not just about giant pandas and historical sites. You can cycle along greenways, enjoy hotpot, drink tea, and bask in the sun in parks—living just like the locals.

“Chengdu has become the most wanted Chinese city for foreigners in 2024, which was supported by the geometric growth in the searches of its pandas, history and culture, and unique scenery at Trip.com Group’s overseas platforms. As the ‘NiHao Chengdu’ Global Salon is launched, more tourists in Southeast Asian countries will choose Chengdu,”General Manager of National Government Affairs of Trip.com Group, Lu Yang shared.“At present, our Group’s overseas site TRIP.COM has launched exclusive travel routes of the city and detailed relevant introduction for tourists from those countries. For foreign tourists who book a trip to Chengdu, it will cooperate with local suppliers to launch relevant promotional activities, including ticket coupons, exclusive hotel packages, airport pick-up and drop-off discounts, etc.”

Chengdu Continues to Attract International Visitors

The “China Travel” craze continues to gain momentum. Recently, the National Immigration Administration of China announced an updated and optimized visa-free transit policy for foreign nationals, extending the duration from 144 hours to 240 hours. This new policy is expected to attract more international travelers. Along with measures like convenient payment and immediate tax refunds on departure, Chengdu is boosting its international appeal and reputation.

According to data, from January to November 2024, Chengdu received a total of 1.472 million inbound tourists, a year-on-year increase of 163.8%. The top five countries of origin for visitors to Chengdu were Malaysia, Thailand, the United States, Vietnam, and the Republic of Korea. Additionally, Chengdu ranked among the top five most popular inbound destinations for international travelers in a list released by online travel agency Qunar.com.

“As Chengdu accelerates its development as a western hub in China for international exchanges, and with its growing popularity in the global tourism market, it has become increasingly urgent to provide more localized platforms to showcase Chengdu’s culture and image to international audiences. The launch of the ‘NiHao Chengdu’ Global Salon is an initial attempt in this direction,” said an organizer of the event. Once established in overseas locations, the Global Salon initiative will continuously host activities such as business roadshows, traditional cultural experiences for international students, and themed interviews with international media. These initiatives aim to help more international audiences understand the charm of Sichuan Province and, by extension, China as a whole.

Looking ahead, Chengdu plans to collaborate with leading enterprises in sectors like cultural and creative industries, dining, tourism, and retail. By leveraging the existing global networks of these companies, it will expand the “NiHao Chengdu” Global Salon locations worldwide. Through tangible, immersive, and accessible experiences of Chengdu, the initiative will serve as a cultural window for international audiences to discover, experience, and fall in love with the Chinese city. This effort aims to stimulate cultural tourism consumption, promote intercultural exchange, and foster economic and trade cooperation.

NIGERIA: Rivers State chapter of the apex Igbo socio-cultural Organization Worldwide, OHANAEZE NDIGBO has endorsed former Inspector General of Police, Mike Mbama Okiro, for the position of President-General of Ohanaeze Ndigbo Worldwide. The group made the call on the 2nd, January, 2025 ahead of the organization’s upcoming election slated for January 10-11, 2025. The endorsement follows the zoning of the leadership position to Rivers State after the tenure of Nze Ozichukwu Chukwu, who was appointed to complete the term of late businessman and politician, Emmanuel Iwuanyanwu, from Imo State.

Speaking at the event held in Port Harcourt, the President of Ohanaeze Ndigbo Rivers State, Chief Dr Lucky Ekeji, declared Okiro’s eligibility, describing him as a true son of Rivers State and a proud indigen of the Egbema community.

Okiro’s ethnic identity defended addressing questions about Okiro’s ethnic qualifications, Lucky firmly stated, “Let’s set the record straight: Dr Mike Mbama Okiro is, in fact, a true son of Rivers State, hailing from Mgbede in Ogba/Egbema Local Government Area.
The notion that he’s not from Rivers State is completely baseless. As a group, he has the full support and backing of his people to run for the position, and his qualifications speak for themselves.”

In a separate remark, women leader Ohanaeze Ndigbo, Mrs. Love Chimezie Meregini said, the women’s have unanimously agreed to support Sir Okiro and prayed for wisdom upon the incoming president to know exactly the pains, challenges facing the Igbos in the country as they are marginalizes in the scheme of things and in governance but said they are not worries as she applauded the Igbos for their ability to see opportunity in small and medium scale business and turn them into industrial hub.

On his part, Dr Mike Mbama Okiro, states that, his vision is to mobilizes Ohanaeze Ndigbo world wide for greater future, ensures members of the ethnic nationality are saved globally including their investment, among others. He thanked the Rivers State chapter of OHANAEZE NDIGBO for  endorsing him.

Sir Mike also gives clarity on his identity and knowledged that he is a proud Igbo man from Mgbede in Ogba/Egbema LGA which is an Igbo community in Rivers State and urges supporters to discard rumours surrounding his origin.

He further said “My vision is to mobilize Ndi-Igbo Worldwide for a greater future. I believe the potentials of Ndi-Igbo as a people is under-harnessed. I seek to drive a project to Mobilize Ndi-Igbo around the world to extend their investment into Ala-Igbo so that our people back home can benefit from our global wealth. I know that one of the greatest challenges of Ohanaeze Ndi-Igbo Worldwide is finance. It is my plan to establish a self sustaining Ohanaeze Ndi-Igbo Worldwide so that this organisation will not be at the mercy of any individual pocket.

I want to purse a unification project for Ndi-Igbo wherever they are in the world to give them a sense of belonging devoid of any discrimination. I want to run a more transparent Ohanaeze Ndi-Igbo driven by creative and excellent leadership that prioritises to Security and welfare of Ndi-Igbo. As Ndi-Igbo, we are qualified to aim any height in life.

We will lunch a project that will relaunch Ala-Igbo in the global map. I believe Nigeria must acknowledge the contribution and importance of the Igbos in our national development because we are the most patriotic in this Country.

We are all aware of the security challenges plaguing parts of Igbo land. You all know my background and I pledge to work with the relevant authorities and Stakeholders to arrest the insecurity that has almost crippled business life and other concerns in most parts of Igbo land.

This journey will begin immediately I take the Oath of office as President-General of Ohanaeze Ndi-Igbo Worldwide come January 10, 2025 God keeping us alive.

Cofoso Estates LLC shares insights on Bitcoin’s 2025 prospects, focusing on scarcity, price growth, and institutional support.

Jacksonville, FL — At Cofoso Estates LLC, we are always on the lookout for strong, data-driven investment opportunities that can provide long-term growth and protection for our clients. As we move into 2025, one asset that continues to stand out is Bitcoin. Below, we outline several reasons why Bitcoin remains a strong choice for investors looking to diversify their portfolios and secure potential high returns.

1. Finite Supply and Increasing Scarcity Bitcoin’s supply is limited to 21 million coins, with over 93% already mined. In April 2024, Bitcoin experienced its next “halving,” an event that occurs roughly every four years, reducing the rate at which new Bitcoin is created. Historically, these halving events have led to significant price increases as scarcity increases, making Bitcoin an attractive store of value. Much like gold, the limited availability of Bitcoin creates inherent scarcity, pushing its value higher as demand continues to grow.

2. Exceptional Historical Performance Despite Bitcoin’s volatility, it has consistently outperformed many traditional asset classes over the long term. In 2024, Bitcoin saw a peak price of over $70,000, continuing its track record of exponential growth since its inception in 2009. Investors who have held Bitcoin over the years have benefited from this significant price appreciation. This strong historical performance positions Bitcoin as one of the best-performing assets in recent history, and long-term holders are poised to benefit from further growth as the cryptocurrency market matures.

3. Institutional Adoption and ETF Support One of the biggest developments for Bitcoin in 2024 was the approval of Bitcoin spot ETFs in the United States. This allowed institutional investors to gain exposure to Bitcoin without the need to directly hold the cryptocurrency. Major players like Fidelity and BlackRock have now entered the Bitcoin market, legitimizing it further. As institutional investment continues to rise, Bitcoin’s price stability is likely to improve, making it a more attractive option for risk-conscious investors.

4. Hedge Against Inflation Bitcoin’s decentralized nature and capped supply make it an attractive hedge against inflation. Unlike fiat currencies, which can be printed at will by central banks, Bitcoin’s fixed supply protects it from devaluation. This makes it an appealing option for investors looking to safeguard their wealth in an inflationary economic environment, especially as global inflationary pressures persist.

5. Global Adoption and Legitimization Bitcoin’s adoption continues to grow globally, with countries like El Salvador recognizing it as legal tender. Moreover, its use is expanding across corporations and financial institutions worldwide. As more countries and companies embrace Bitcoin, its value and utility as a currency are solidifying, driving greater interest from both retail and institutional investors.

Conclusion: A Strategic Investment for 2025
At Cofoso Estates LLC, we believe that Bitcoin offers a unique combination of scarcity, historical performance, and global adoption that make it a compelling investment for 2025. While the cryptocurrency market can be volatile, Bitcoin’s growing institutional support, its use as a hedge against inflation, and its potential for significant returns make it a valuable addition to a diversified portfolio.

For investors interested in exploring the opportunities within the Bitcoin market, now is the time to consider it as a long-term asset. As always, our team is here to provide guidance and help you navigate the complexities of this evolving market to make informed and strategic investment decisions.

Public Relations:
Luis Smith
12724 Gran Bay Parkway West, Suite 410,
Jacksonville, FL, 32258
URL: http://capitaldestinycore.com

Jacksonville, FL – Brussels, the capital of Belgium and the European Union’s political hub, presents a dynamic real estate market with consistent growth in both the residential and commercial sectors. As we approach 2025, this city continues to be a key destination for property investors due to its international appeal, robust demand for housing, and diverse investment opportunities. Below, we explore key figures, trends, and insights to help investors understand the potential of Brussels’ real estate market.

Brussels’ population stands at approximately 1.2 million people, contributing to a high and steady demand for housing, especially in the city’s central districts. The average price of residential property in Brussels in 2024 is around $410,000. In certain prestigious areas like the European Quarter and Sablon, prices for luxury homes can exceed $1.05 million. This strong demand has been reflected in the steady price appreciation seen over the last decade, with property prices growing between 4% and 6% annually. For 2025, experts predict that prices will continue to rise by 3% to 4%, driven by population growth, urbanization, and limited supply in prime locations.

In addition to rising property prices, Brussels offers attractive opportunities for rental income. The city is home to a significant expatriate population, particularly diplomats, EU officials, and professionals working for international organizations and corporations. The average monthly rent for a two-bedroom apartment in central Brussels is approximately $1,260, and rental yields range between 4% and 5%, making Brussels one of the more profitable rental markets in Europe. For comparison, Antwerp and Ghent, while still popular, offer slightly lower yields, around 3.5% to 4%.

One major advantage for investors in Brussels is the city’s favorable mortgage terms. Fixed-rate mortgages in Belgium have been relatively low, with interest rates around 2.5%, allowing both local and foreign investors to secure financing on favorable terms. Importantly, Belgium imposes no restrictions on foreign property ownership, making Brussels an appealing option for international buyers.

The commercial real estate sector in Brussels is equally strong, largely driven by its status as the capital of the European Union and NATO headquarters. Office spaces in the European Quarter are in high demand, leading to consistently low vacancy rates. Prime office rents in Brussels average around ˆ315 per square meter annually, but in prestigious areas like the European Quarter, these rates can rise to over ˆ400 per square meter annually. Demand for office space is expected to remain strong in 2025, driven by both the presence of international organizations and the growing number of multinational companies establishing operations in Brussels.

In 2023, Belgium’s commercial real estate market attracted over $4.3 billion in investments, with 60% of this volume coming from international investors. The logistics sector, in particular, has seen significant growth, driven by the rise of e-commerce and the city’s strategic position as a transportation hub. Industrial properties, especially around Brussels and key areas like Antwerp and Liege, command rental prices of 60 to 85 per square meter annually, with yields averaging 5%. This sector is expected to see further growth in 2025 as demand for logistics spaces continues to increase.

Brussels also benefits from favorable housing policies that support the real estate market. One such policy is the “abattement”, which allows first-time homebuyers to benefit from a tax reduction on registration fees. This can result in savings of up to $23,625 on property purchases, making it easier for young professionals and families to enter the housing market. This policy has been instrumental in maintaining a high level of demand, particularly in central and sought-after neighborhoods.

Urban development is another factor shaping the future of Brussels’ real estate market. The city has been heavily investing in public infrastructure, including expanding its metro and tram networks. Improved connectivity to previously less accessible neighborhoods is expected to boost property values in these areas, providing new opportunities for investors to tap into emerging markets.

Looking ahead to 2025, Brussels is poised to maintain its strong position as a key real estate investment destination in Europe. The steady rise in property prices, combined with robust demand for both residential and commercial properties, makes the city an attractive option for long-term investment. Moreover, the low-interest-rate environment and favorable tax policies create a financially stable landscape for buyers. For investors seeking secure and profitable opportunities in Europe, Brussels offers the perfect blend of stability, growth potential, and international appeal.

At Cofoso Estates LLC, we guide our clients through the data-driven realities of Brussels’ real estate market, helping them make informed decisions for 2025 and beyond. Whether you’re interested in residential, commercial, or industrial properties, Brussels presents a wealth of opportunities for savvy investors looking for strong returns in a stable market.

Public Relations: Luis Smith, 12724 Gran Bay Parkway West, Suite 410, Jacksonville, FL, 32258, Website: http://capitaldestinycore.com

Media Contact
Company Name: Cofoso Estates LLC
Contact Person: Luis Smith
Email: Send Email
Phone: 18776462690
Country: United States

TELANGANA, HYDERABAD, INDIA – December 26, 2024 – Helical IT Solutions has announced the release of Helical Insight 5.2.2, the latest version of its Open Source Business Intelligence (BI) platform. This release emphasizes session-less embedded analytics and advanced security features, catering to product-based companies aiming to integrate advanced analytics into their offerings.

Key enhancements in Helical Insight 5.2.2 include expanded emailing and scheduling capabilities, featuring dynamic variables such as date, time, filter values, report names, and user details, which can be incorporated into email subject lines and body content. The platform now supports direct connections to various flat file formats, including Google Sheets, Excel, and CSV, as well as API and JSON as data sources.

For users focused on creating visually compelling reports, the introduction of color palettes and custom color options provides enhanced customization. Additional chart properties include sub-chart options for zoom functionality, custom map icons, and advanced data label customization, offering greater control over report aesthetics. At the dashboard level, new features include free-floating filter components, reset button functionality, drill-through with full-screen options, dropdowns with custom value-based actions, and border properties with multi-select capabilities.

Performance improvements have also been achieved, with filter value selection now operating 80% faster.

In the context of a rapidly evolving business environment, business intelligence tools are becoming essential for data-driven decision-making. Industry insights from Fortune Business Insights highlight the BI market’s projected growth from $24.05 billion in 2021 to $43.03 billion by 2028, with a compound annual growth rate (CAGR) of 8.7%. Despite this growth trajectory, BI adoption rates remain modest, with only 26% of organizations leveraging these tools, according to 360Suite. Helical Insight aims to bridge this gap, providing businesses of all sizes with tools to transform data into actionable insights.

For further information or media inquiries, contact [email protected]. Additional details about Helical Insight can be found at https://www.helicalinsight.com.

Register here for a free trial and download the enterprise version. The free open-source community version can be downloaded from github.

Media Contact
Company Name: Helical IT Solutions
Contact Person: Nikhilesh Tiwari
Email: Send Email
Phone: 7893947676
Country: India
Website: https://www.helicalinsight.com/

Phuket, Thailand — From November 30 to December 1, 2024, the first investment forum titled “BRICS: Investment & Development in Thailand” was held on the island of Phuket. Supported by BRICS, the event brought together leading experts, investors, and business representatives, highlighting the alliance members’ commitment to strengthening economic cooperation. The forum was a significant regional event, providing a platform for discussing strategic projects and promoting investments.

Key Highlights of the Forum

The central figure of the event was Dr. Meechai Thaocharoen, head of BRICS Thailand, representing the International Alliance of Strategic BRICS Projects. In his opening speech, he emphasized the importance of strengthening economic ties between BRICS countries and Thailand’s strategic role as a hub for attracting investments in Southeast Asia.

“The forum has not only become a platform for discussing strategies but also a genuine bridge between cultures, technologies, and innovations. We see tremendous potential in creating new opportunities for collaboration,” Dr. Thaocharoen noted.

The event was divided into two stages, each with its unique theme and format.

Day One: Business Meetings and Presentations

The forum commenced on November 30 at the Courtyard by Marriott Phuket Town hotel. Under the patronage of the event’s general organizer, Ice Arena, participants engaged in panel discussions and presentations. Leading experts showcased promising projects, addressing the development of infrastructure, technology, and tourism within the framework of BRICS partnerships.

Particular attention was drawn to Russian actress Gulnara Nizhinskaya, who made her debut in a new role by presenting her company, Maikhao Dream Co. Her presentation sparked lively discussions, particularly about the role of women entrepreneurs in modern business. Maikhao Dream Co stood out as a prominent forum partner, demonstrating the integration of contemporary trends into the hospitality industry.

Day Two: Informal Gathering and Knowledge Exchange

On December 1, forum participants moved to the luxurious Maikhao Dream Villa, where an afterparty was held. This event served not only as the informal part of the forum but also as an excellent opportunity to establish new business connections.

Janelle Tyurina, CEO and co-owner of Maikhao Dream Co, delivered a speech where she shared her vision for the future of the hospitality business. She emphasized the importance of implementing innovative technologies to enhance service quality and attract international tourists.

“We aim to create not just a place to stay but a full-fledged ecosystem that combines comfort, sustainability, and technology. Our experience shows that such approaches resonate with a global audience,” said Janelle Tyurina.

The informal gathering was attended by influential business representatives and notable figures from Phuket, further underscoring the forum’s status as one of the island’s most significant events.

Forum Outcomes and Prospects

The first investment forum, “BRICS: Investment & Development in Thailand,” marked an important milestone in fostering regional cooperation. It reaffirmed Thailand’s significance as a hub for attracting investments and strengthening ties between BRICS countries.

The BRICS Forum Asia platform, a key information partner of the event, has already announced plans to organize new initiatives in the region. Experts note that such efforts open up new opportunities for business and investment, reinforcing global collaboration.

For more information about the event and upcoming activities, visit the official forum website at bricsforum.asia.

The 4th “Bashan Shushui·Sports Sichuan-Chongqing” Sports Tourism Leisure Consumption Season (Panzhihua Eastern District Station) of 2024 Kicks OffOn December 15, the 4th “Bashan Shushui·Sports Sichuan-Chongqing” Sports Tourism Leisure Consumption Season (Panzhihua Eastern District Station) of 2024 kicked off at the Ashuda Sports Park in Panzhihua. This event, themed “Bashan Shushui·Sports Sichuan-Chongqing,” deeply integrates multiple elements such as “culture, sports, tourism, commerce, and agriculture.” Through multi-industry linkage and diversified consumption scene construction, it highlights the features of public participation and national fitness, crafting a series of sports tourism and leisure consumption activities that showcase the unique characteristics of Panzhihua.

The event is hosted by the Sichuan Provincial Sports Bureau, Chongqing Municipal Sports Bureau, Panzhihua Municipal People’s Government, and the Chengdu-Chongqing Sports Industry Alliance. It is organized by the Panzhihua Municipal Education and Sports Bureau, Panzhihua Municipal Commerce Bureau, Panzhihua Municipal Culture, Radio, Television, and Tourism Bureau, and the Panzhihua Eastern District People’s Government.

The event began in a joyful atmosphere of “Come to Panxi to bask in the sun, meet the Eastern District, the sun sings here.” Thousands of citizens, tourists, and participants gathered on the scene to witness a “sunshine feast” with distinct Panzhihua characteristics. During the opening ceremony, the 2024 China Sports Tourism Boutique Projects (scenic spots, routes, events, destinations), Chengdu-Chongqing Sports Industry Alliance member units, and 2024 Star-rated Sports Service Complexes were awarded plaques. Subsequently, Panzhihua’s cultural and tourism promotion officer introduced Panzhihua’s sports tourism resources and released a smart guide map for sports tourism in Panzhihua.

Sichuan and Chongqing Join Hands to Sing the “Twin Cities” Symphony of New Era Sports

As a sports tourism brand jointly created by Sichuan and Chongqing, the “Bashan Shushui·Sports Sichuan-Chongqing” Sports Tourism Leisure Consumption Season has traveled through 17 cities in Sichuan and Chongqing since 2021. The sports linkage between the two regions has become closer, and the sports industry in Sichuan and Chongqing has flourished.

Event activities are an essential part of each station’s consumption season. During the Eastern District station activities, the National Mountaineering Fitness Trail League Finals and the Eastern District Community Sports Festival, among other sports tourism and wellness-themed activities, were held simultaneously. The National Mountaineering Fitness Trail League Finals attracted about 2,200 participants from across the country, gathering at the Ashuda Sports Park in Panzhihua to experience a unique sports feast amidst sunshine and beautiful scenery. The Eastern District Community Sports Festival provided a grand stage for national fitness for the general public, with sports activities such as square dancing, pot throwing, disc nine-square grid, and long rope skipping allowing people of different age groups to participate and enjoy the fun of sports.

“Because of an event, I fell in love with a city. During my trip to Panzhihua, its warm sunshine, abundant fruits, and the enthusiasm of the Panzhihua people deeply moved me. I will definitely recommend this city to my family and friends when I return,” said Wang Lili from Chongqing, who participated in the family parent-child group competition.

In recent years, the sports departments of Sichuan and Chongqing have joined forces to continuously promote the construction of the Chengdu-Chongqing Sports Industry Alliance, clarifying the work strategy of “Three Unions, Two Creations, One Brand.” This has strengthened the co-construction and sharing of sports industry resources, enhanced the regional characteristic advantages of innovative development, and promoted the high-quality integrated development of the sports industry in Sichuan and Chongqing.

“Sports+” Deep Integration Constructs New Diversified Sports Consumption Scenes

Enjoy the scenery and culture through sports, and the fun of sports in leisure and entertainment. On the morning of December 14, the 2024 4th “Bashan Shushui·Sports Sichuan-Chongqing” Sports Tourism Leisure Consumption Exhibition (Panzhihua Eastern District Station) grandly opened at Taigu Square, attracting large numbers of citizens and tourists to participate.

The consumption exhibition is divided into three major exhibition areas: the “Fun” Sports Experience Zone, the “Sports+” Comprehensive Display Zone, and the “Joy” Health Performance Zone. Over 20 booths showcased more than 40 premium consumption brands from Panzhihua City and its counties, including sports industry products, vanadium-titanium specialty products, outstanding sports training institutions, specialty agricultural products, and cultural and creative products, dazzling visitors. The multi-industry integration of “Sports+ Technology,” “Sports+ Tourism,” “Sports+ Commerce,” “Sports+ Cultural Creativity,” and “Sports+ Rural Revitalization” constructs new consumption scenes, stimulating public enthusiasm for fitness and further activating new vitality in sports consumption.

“Are these agricultural products from the Eastern District? Is there anything fun you can recommend?” a couple of out-of-town tourists were conversing with staff at a booth. Aunt Chen said, “My husband and I love to travel and see the great mountains and rivers of our country. We came to Panzhihua a few days ago and felt the sunshine was great here, so we plan to stay a few more days. Today, we’ve seen many specialty products here, further understanding the city, which is great.”

“This time, we are using the sports consumption season as a display window, allowing more people to use technology to understand their body functions and health indicators, guiding exercise fitness and scientific sleep. In Chengdu, we have already served over 500 customers and hope to gain more user groups in Panzhihua, a place particularly suitable for wellness,” said a staff member surnamed Kong from a participating technology company in Chengdu.

It is reported that to further stimulate and drive consumption, the Eastern District, in cooperation with sports venues and enterprises, cultural and tourism attractions, and major business districts in the district, launched sports tourism consumption vouchers and experience coupons, providing real discounts for citizens and tourists to enjoy sports, food, entertainment, and shopping in the Eastern District.

In recent years, the Eastern District has actively carried out the “Three In” activities of sports events entering scenic spots, streets, and business districts, relying on Donghuashan Mountain Sports Park, Ashuda Flower Sea, and Yinjing Lake water space to create new landmark features of “mountain, sea, and lake,” forming a city tour line of “up to travel the mountains, middle to view the sea, down to play the lake, and flower viewing throughout the city.” With abundant sports resources and the “travel, shop, entertain, eat, stay, and travel” industry, it continuously “unlocks” new scenes for hosting events, bringing events “into the circle,” promoting “Sports+” to break through boundaries, and transforming “event traffic” into “consumption increase.”

Travel with Events to Continuously Enhance Urban Influence

During the opening ceremony, Panzhihua officially released the sports tourism smart guide map, further accelerating the construction of Sichuan Province’s sports consumption pilot city, enhancing the citizens’ sports health experience, and better promoting Panzhihua’s “Warm Flower City·Sports Wellness” city image.

Through this platform, users can accurately locate their desired sports venues based on region or project type, whether it is professional venues full of sports industry vitality, national fitness areas for enjoying sports fun, or boutique routes integrating culture, sports, and tourism—all can be accessed with one click.

In addition, this consumption season also launched the online 2024 “Look East” National Fitness Check-in Competition and Consumption Season Torch Relay Activity. Citizens can register for the competition by passing the torch poster, check-in Panzhihua Eastern District landmarks with WeChat sports steps generated by exercise fitness, such as Donghuashan Mountain Sports Park, Taigu Square, and Kailege Flower Art Yard, with individual and team competitions and generous check-in bonuses, fully mobilizing the public’s enthusiasm for fitness and enhancing the promotion of Eastern District’s cultural and tourism resources to increase the city’s influence.

Notably, this consumption season also organized a self-driving tour team. A total of 44 car enthusiasts from Chengdu and surrounding areas departed from the “Park City under the Snow Mountains” and headed towards “A Flower,” journeying together to meet “mountains, sea, and lakes.”

“In our self-driving tour circle, the sunshine of Panzhihua is very famous,” said Liu Jiwei, an enthusiast of self-driving tours, along with his wife Wang Jinghui. “When car friends in Chengdu talk about where to go in winter, everyone says go south to Panzhihua!” The self-driving team visited Taigu Square, the Third Line Construction Museum, Ashuda Starry Campsite, and other places, all expressing that the trip was worthwhile.

Multiple Measures to Activate the Event Economy Sichuan Sports Consumption Boosts Economic Growth

The successful opening of this consumption season event is a practical move by Panzhihua Eastern District and even Sichuan Province to vigorously carry out the series of activities of “sports events entering scenic spots, streets, and business districts,” and is a typical epitome of comprehensively activating the event economy with multiple measures, transforming the “energy” of sports consumption into “increment” of the economy.

Known as the “Warm Flower City,” Panzhihua has focused on high-quality development this year, actively exploring the sports path to achieve common prosperity. It has successfully hosted more than 30 events, including the National Mountaineering Fitness Trail League Finals and the 14th National Games Canoe Slalom Competition, hosting over 130 domestic and international sports teams and more than 4,000 athletes for winter and summer training each year. The Eastern District seized the opportunity of “mountain, sea, and lake” construction, organically combining “sports” with nature, focusing on creating new formats and scenes of “sports, culture, and tourism,” forming a city roaming route of “up to travel the mountains, middle to view the sea, down to play the lake, and flower viewing throughout the city,” running at an accelerated pace on the track of all-round open development. The city’s reputation and influence have climbed steadily, becoming an outstanding representative of the deep integration of sports tourism development in Panzhihua City.

A relevant person in charge of the Sichuan Provincial Sports Bureau stated that they hope Panzhihua will take the opportunity of hosting the “Bashan Shushui·Sports Sichuan-Chongqing” Sports Tourism Leisure Consumption Season to further enhance the city’s attractiveness, continuously create influential and economically beneficial IP events, deepen the integrated development of culture, sports, tourism, commerce, wellness, and agriculture, actively explore the sports path to achieve common prosperity, jointly write a new chapter in the development of Sichuan and Chongqing sports, and continuously release the economic benefits and social effects of sports events to empower and add color to the construction of a modern sports strong province.

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