Category: News

New York, US, 20th April 2025, ZEX PR WIRE, As digital marketing continues to evolve, businesses are searching for leaders who can blend innovation with ethics. Augustus Kirby of NYC is among the marketing experts who are leading the way in innovation. Kirby is a strategist known for helping brands harness data-driven marketing and emerging technology to drive measurable growth. With a proven track record in high-level marketing leadership and consulting, Augustus Kirby is at the forefront of reshaping how companies connect with their audiences in an era of rapid change.

A Leader  in Data-Driven Marketing

NYC Augustus Kirby champions a data-first approach, empowering businesses with hyper-personalized campaigns, real-time performance optimization, and predictive analytics. “Data-driven marketing isn’t just about numbers – it’s about unlocking deeper customer insights and delivering content that resonates,” Kirby explains. “The companies that leverage these strategies effectively will lead their industries.”

Augustus Kirby stresses that automation plays a crucial role in modern marketing. AI-powered chatbots and automated content creation help brands engage with their audience at scale, ensuring personalized experiences without sacrificing efficiency. “Automation doesn’t replace creativity – it enhances it by freeing marketers to focus on strategy and storytelling,” he adds.

Innovative Strategies That Drive Results

Augustus Kirby’s expertise has helped businesses across industries achieve breakthrough success. Recently, an e-commerce company saw a 35% sales increase after implementing his recommended data-driven recommendation engines. A B2B SaaS firm, meanwhile, optimized its ad placements and automated its content strategy under Kirby’s guidance, leading to a 50% boost in lead generation while cutting acquisition costs. “Smart marketing isn’t about spending more – optimizing every move,” he notes.

He emphasizes the power of data analytics in shaping effective campaigns. Through advanced audience segmentation and machine learning models, brands can predict consumer behavior and adjust their strategies accordingly. “Marketing should no longer be based on guesswork,” says New York’s Augustus Kirby. “Every decision should be backed by data, ensuring brands reach the right people with the right message at the right time.”

Championing Ethical Marketing and Consumer Trust

As data privacy concerns grow, Augustus Kirby emphasizes responsible marketing practices. He advises brands to adopt transparent data usage policies, prioritize authenticity, and embrace ethical personalization. “Trust is the currency of modern marketing,” he says. “Brands that operate with integrity will build lasting customer relationships and stronger market positions.”

He believes that brands that fail to address privacy concerns will struggle to maintain customer loyalty. With global regulations tightening around data collection and usage, businesses must proactively secure consumer trust. “Transparency isn’t optional – it’s a requirement,” he insists. “Customers need to know how their data is being used and have the power to control it.”

The Power of Strong Marketing Leadership

Successful marketing extends beyond campaigns – it requires leadership that unites vision with execution. Kirby believes that today’s top marketing leaders must anticipate industry shifts and foster collaboration within their organizations. “The best marketing leaders don’t just follow trends – they set them,” he explains. “They align business objectives with innovative marketing efforts to create lasting impact.”

Strong leadership also means investing in team development. Augustus Kirby encourages companies to cultivate a culture of continuous learning, where employees are empowered to experiment with new technologies and approaches. “The most successful teams are those that adapt quickly and embrace change,” he notes. “Marketing is evolving too fast for businesses to remain stagnant.”

The Future of Digital Advertising

With digital marketing evolving rapidly, New York’s Augustus Kirby predicts significant shifts in the industry, from voice search optimization to AI-generated video content and advanced sentiment analysis. “The brands that succeed will be those that balance technology with a human touch,” he remarks. His ability to integrate emerging trends with ethical best practices keeps his clients ahead of the curve.

He highlights interactive email marketing as a growing trend. Consumers demand more engaging content, and brands incorporating dynamic elements – such as embedded videos, live polls, and gamification – will stand out in crowded inboxes. “Static emails are a thing of the past,” he says. “Marketing is becoming more immersive, and companies must adapt.”

Additionally, Kirby sees programmatic advertising and real-time bidding (RTB) as key drivers of efficiency in digital campaigns. By leveraging automation, brands can optimize ad placements, reduce costs, and precisely reach highly targeted audiences. “Smart ad placement is the future,” he states. “It’s not just about visibility – it’s about reaching the right audience at the right moment.”

Beyond Marketing: Passion and Purpose

When he’s not advising brands, Augustus Kirby can often be found on the water, kayaking across the U.S. and beyond. His adventurous spirit extends to philanthropy, where he actively supports charities that assist underprivileged children. “Success isn’t just about business,” he says. “It’s about making a difference where it matters.”

Kirby’s philanthropic efforts include donations to educational programs and sponsorship of initiatives providing resources to needy children. “Education and opportunity should not be limited by geography or circumstances,” he asserts. “Giving back is a responsibility, not an option.”

What’s Next for Augustus Kirby?

As businesses navigate an increasingly complex digital landscape, Augustus Kirby remains a go-to expert for those looking to merge data-driven strategy with ethical marketing. His focus is shifting toward helping brands build resilient marketing infrastructures that can withstand industry disruptions. “Marketing is about evolution,” he concludes. “Companies that innovate while staying true to their values will not just survive – they’ll thrive.”

Looking ahead, New York’s Augustus Kirby is exploring new AI and machine learning applications in marketing automation, aiming to streamline workflows and improve conversion rates even further. His consulting firm continues to work with brands ready to embrace change and build future-proof marketing strategies. “The future belongs to those who innovate fearlessly,” he states. And I plan to help brands lead that charge.”

Los Angeles, CA, 20th April 2025, ZEX PR WIRE, Jaime Bejar, a visionary entrepreneur and industry expert, will be offering valuable insights into the future of ecommerce at the upcoming Ecommerce Innovations Summit 2025. With global ecommerce sales reaching over $4.1 trillion in 2024 and projected to surpass $6.4 trillion by 2029, the ecommerce industry is entering a new era of growth and transformation. As technology continues to advance and consumer expectations evolve, brands must be prepared to adapt or risk falling behind. Bejar’s expertise in ecommerce automation, business management, and entrepreneurship will help businesses navigate the challenges of the year ahead.

Jaime Bejar is a respected leader in the ecommerce space, known for his work as the founder of Automate My Cash Flow and creator of Online Empire University. Through these initiatives, Bejar has empowered countless entrepreneurs to achieve financial independence while avoiding the common pitfalls and scams that plague the ecommerce industry. As an expert in automation and business management, Bejar’s insights are invaluable for businesses aiming to stay ahead of the curve in the competitive world of online retail.

As we enter 2025, brands must embrace the latest technologies and strategies that will define the future of ecommerce. From augmented reality (AR) and artificial intelligence (AI) to personalized shopping experiences and blockchain for enhanced security, staying competitive requires a proactive approach. In his upcoming presentation at the Ecommerce Innovations Summit, Bejar will explore the key trends shaping ecommerce and provide actionable strategies to help businesses thrive in a rapidly changing landscape.

The Rise of Blockchain: Security and Transparency in Ecommerce

One of the most significant shifts occurring in ecommerce is the rise of blockchain technology. As online shopping continues to grow, so do concerns about data security, fraud, and trust between buyers and sellers. Blockchain technology offers a solution by providing a decentralized and tamper-proof ledger that enhances transaction security, prevents fraud, and improves transparency in online shopping.

According to Statista, the global blockchain technology market is projected to grow from $17 billion in 2023 to over $943 billion by 2032, signaling its rapid adoption across industries, including ecommerce. Bejar will highlight the critical role blockchain will play in the future of ecommerce, as businesses increasingly use it for secure payments, supply chain tracking, and smart contracts. By leveraging blockchain, retailers can offer a safer, more trustworthy shopping experience, helping to build customer confidence in an age where data privacy and security are paramount.

Livestream Shopping: A New Era of Interactive Ecommerce

Another trend that Bejar will discuss at the summit is the rise of livestream shopping. Livestream commerce is rapidly redefining the way consumers discover and purchase products online, blending entertainment with real-time shopping experiences. What was once a niche trend is now becoming a mainstream sales channel, with platforms like TikTok Live, eBay Live, and Whatnot leading the charge.

In 2023, US livestream ecommerce sales reached $50 billion, and this figure is expected to grow to $68 billion by 2026. Retailers are increasingly using livestream shopping to engage audiences, showcase products in action, and drive instant sales. Bejar will discuss how brands can leverage this trend by hosting interactive product demos, exclusive drops, and influencer-led shopping events to encourage real-time engagement. With consumers craving more immersive and authentic shopping experiences, livestream commerce is set to become a major revenue driver in 2025.

Augmented Reality (AR): Bridging the Gap Between Physical and Digital Shopping

One of the greatest challenges of online shopping has always been the inability to see and experience products in-person before making a purchase. Augmented reality (AR) technology is helping bridge that gap by allowing consumers to virtually try on products or view them in 3D before making a decision.

According to eMarketer, the number of AR users in the US is expected to exceed 100 million by the end of 2025, making up 32% of the population. Bejar will explore how AR is revolutionizing ecommerce by enhancing the online shopping experience, reducing return rates, and increasing buyer confidence. Retailers are already using AR for virtual try-ons, interactive 3D product views, and real-world visualization of products, allowing shoppers to engage with products in a way that was previously impossible in the digital space.

Voice Search: Optimizing for the Future of Shopping

As voice assistants like Amazon Alexa and Google Assistant become increasingly integrated into daily life, voice search is becoming an important trend in ecommerce. With 75% of US households expected to own a smart speaker in 2025, Bejar will explain how ecommerce businesses can optimize their platforms for voice search.

Voice search allows consumers to shop hands-free, making the shopping experience more convenient and efficient. As voice technology continues to innovate, Bejar will offer insights into how brands can leverage voice search to enhance customer convenience, improve user experience, and drive significant growth in online sales. Ecommerce platforms like BigCommerce and Shopify are already making strides in optimizing for voice queries, and this trend is set to reshape the way consumers interact with online retail.

Artificial Intelligence: Revolutionizing Customer Experience

Artificial intelligence (AI) and machine learning algorithms have become integral parts of the ecommerce landscape. From chatbots and customer service automation to personalized product recommendations, AI is transforming how businesses interact with consumers and streamline operations.

Bejar will delve into how AI-powered tools are solving customer pain points and improving the overall shopping experience. AI-driven personalization helps brands deliver tailored recommendations based on a customer’s browsing history, preferences, and purchase behavior. Moreover, AI is enhancing inventory management, optimizing supply chains, and even generating custom product images, allowing businesses to operate more efficiently and cost-effectively.

With AI’s role in ecommerce continuing to expand, Bejar will highlight its potential to revolutionize the industry in 2025, improving customer engagement, driving sales, and increasing operational efficiency.

Personalization: Creating Seamless, Omnichannel Shopping Experiences

Personalization has become a crucial factor in driving customer loyalty. Research shows that 72% of consumers are more likely to stay loyal to brands that offer personalized experiences. However, personalization goes beyond simply addressing customers by their first names. It involves delivering a tailored shopping experience across all touchpoints, from personalized product recommendations to dynamic pricing and targeted advertising.

Bejar will discuss how businesses can use customer data to create seamless, omnichannel shopping experiences that engage customers at every step of the journey. He will also address the growing importance of data privacy and security, emphasizing the need for transparency and trust in the personalization process. As more consumers become aware of how their data is being used, retailers must provide clear options for opting into personalized experiences while ensuring compliance with consumer privacy laws such as GDPR and the California Consumer Privacy Act (CCPA).

About Jaime Bejar

Jaime Bejar is a highly regarded entrepreneur, educator, and thought leader in the ecommerce space. As the founder of Automate My Cash Flow and creator of Online Empire University, Bejar has dedicated his career to helping others achieve financial independence by building successful ecommerce businesses. Through his work, Bejar has empowered countless individuals to avoid the scams and inefficiencies that often plague the ecommerce industry, providing them with the tools and strategies needed to build sustainable businesses.

Bejar’s expertise spans ecommerce automation, wholesaling, logistics, and business management. His mission is to mentor the next generation of entrepreneurs, guiding them to success in the ever-changing world of online retail.

About Online Empire University

Online Empire University, founded by Jaime Bejar, is an educational platform designed to help aspiring entrepreneurs master Amazon Online Arbitrage while avoiding common industry scams. With a structured curriculum and hands-on coaching, the university provides students with the knowledge and support they need to build successful ecommerce businesses.

About Automate My Cash Flow

Automate My Cash Flow specializes in managing ecommerce cash flow, wholesaling, and logistics solutions. Led by Jaime Bejar, the company offers innovative services designed to protect clients from cash flow inefficiencies and scams. With a focus on automation and business management, Automate My Cash Flow helps ecommerce businesses achieve sustainable growth.

For media inquiries, please contact:

Press Contact:
Jaime Bejar
Founder/CEO, Automate My Cash Flow

Los Angeles Metropolitan Area

Illinois, US, 20th April 2025, ZEX PR WIRE, For organizations navigating turbulent periods, effective leadership becomes not just a necessity but a lifeline. Few leaders embody the principles of navigating ambiguity with clarity quite like Dr. Airica Steed, the former CEO of MetroHealth. Dr. Steed’s career is a masterclass in integrating strategy with action, focusing on structured methodologies to guide organizations through financial and operational uncertainty. Her approach highlights that leadership excellence is not reactive but a deliberate and proactive effort to create resilience, adaptability, and success in challenging times.

Leadership in Times of Uncertainty 

Unpredictable environments often introduce financial strain and other operational challenges that can destabilize businesses. However, for leaders like Dr. Steed, these critical moments represent opportunities to demonstrate strong, purposeful leadership. She believes successful leadership involves identifying and tackling challenges head-on, rather than merely responding to them. “Leadership excellence means leading with intention and addressing even the most complex problems using structured strategies and a focus on long-term achievements,” she said. 

Among Dr. Steed’s proven strategies is leveraging data-driven tools and frameworks such as Lean Six Sigma and the Malcolm Baldrige Framework. These tools allow leaders to streamline processes, mitigate inefficiencies, and deliver measurable outcomes that strengthen an organization’s position during even the most volatile periods. 

Financial Turnaround with Lean Six Sigma 

One of Dr. Steed’s signature tools is Lean Six Sigma, a methodology widely recognized for its ability to improve processes and eliminate inefficiency. By focusing on data-informed decisions and measurable actions, this approach has often been the key to her success in financial turnarounds across various organizations. 

Dr. Airica Steed isn’t merely a passive user of the methodology but an advocate for its wide-ranging capabilities. She has overseen multimillion-dollar gains in operational efficiency by restructuring workflows and realigning departmental strategies. Her focus on creating accountability within all levels of an organization has embedded a culture of performance improvement and results-oriented action plans. 

“The real strength of Lean Six Sigma is its dual focus on broad strategies and meticulous details,” she explains. This flexibility has allowed her to tackle multifaceted financial situations, enabling her teams to implement practical solutions that deliver long-term stability. 

Elevating Organizational Excellence with the Malcolm Baldrige Framework 

Alongside Lean Six Sigma, Dr. Steed champions the Malcolm Baldrige Framework as a holistic approach to driving organizational performance and ensuring sustainable growth. This framework enables companies to address challenges in interconnected operational areas, from workforce development to strategy execution.

For Dr. Airica Steed, the Malcolm Baldrige Framework serves as a guiding principle for achieving organizational alignment and customer-focused results. Its value lies in fostering an adaptable mindset within an organization and operationalizing resilience in unpredictable circumstances. Her successes with this framework exemplify its ability to help businesses remain aligned with strategic priorities, even while weathering external disruptions. 

“By embedding the Baldrige principles into operational DNA, companies can not only survive periods of uncertainty but rise to new levels of excellence,” says Dr. Steed. 

A Career Rooted in High-Performance Leadership 

Dr. Airica Steed’s distinguished career shines as an example of what it means to bridge strategic insight with actionable leadership. After beginning her career in Big 4 consulting, she transitioned into operational leadership roles that amplified her ability to drive real-world outcomes. Her consulting background honed her analytical expertise, but it was in leadership roles that she discovered the profound impact of aligning vision with daily execution. 

Her track record speaks for itself—Dr. Airica Steed has successfully guided organizations to achieve a combined $300 million in financial improvements. This remarkable achievement reflects not just her technical skill but her ability to foster environments of collaboration, innovation, and adaptability. 

“When I moved from consulting to leadership, I realized the importance of not only crafting strategies but also being in the trenches to execute them,” she reflects. “That’s where real, transformational leadership makes an impact.”

Transforming MetroHealth and Beyond 

In 2022, Dr. Airica Steed made history as MetroHealth’s first woman, nurse, and person of color to lead the organization. Her leadership style, rooted in a “People-First Culture,” prioritized collaboration, intentional listening, and empowerment—traits that endeared her to the organization’s over 9,000 employees and positioned MetroHealth for resilience and growth.

Dr. Steed brought bold priorities to the role, emphasizing clinical excellence and a commitment to health equity. Her goal was nothing short of transformational, seeking to elevate MetroHealth’s ratings while dismantling barriers to care and improving life expectancy through equitable healthcare delivery. She also championed innovation in care models and engaged the local community through initiatives that addressed both health and wealth inequality.

Her ability to address complex challenges while maintaining a forward-thinking strategic vision made her tenure at MetroHealth a shining example of leadership at its finest. 

Lessons in Adaptability and Resilience 

Throughout her career, Dr. Steed has demonstrated that great leaders are those who balance long-term goals with immediate actions. Her use of structured methodologies, data-informed decision-making, and a people-centered leadership style serves as a blueprint for navigating times of uncertainty. 

Organizations today can learn from her approach by adopting tested tools like Lean Six Sigma and the Malcolm Baldrige Framework, prioritizing strategic alignment across teams, and fostering a culture that is flexible in the face of evolving challenges. Most importantly, Dr. Airica Steed’s leadership emphasizes that adaptability and resilience are the true measures of success during turbulent times.

For Dr. Steed, leadership is more than overseeing day-to-day operations. It’s about leaving a legacy of excellence, one decision and one strategy at a time. Her career is a testament to the idea that even in the toughest moments, purposeful and structured leadership has the power to transform organizations and lead them to a better, more sustainable future.

To learn more or contact Dr. Airica Steed visit: https://www.linkedin.com/in/dr-airica-powell-steed-ed-d-mba-rn-cssmbb-fache-faan-7b82948/

Illinois, US, 20th April 2025, ZEX PR WIRE, Explorer and entrepreneur Ammar Jali’s adventures across Morocco have led him to the storied city of Marrakesh – where history hums through bustling markets, architectural wonders, and age-old traditions. Known as the “Red City,” Marrakesh is a hypnotic fusion of the past and present, a place where the rhythm of life is as vibrant as its sun-kissed walls. Jali’s deep dive into the city uncovered its cultural riches, from labyrinthine souks to tranquil gardens and the electric energy of Jemaa el-Fnaa.

Stepping into a Living Time Capsule

Jali began his exploration in the heart of Marrakesh – the medina. A UNESCO World Heritage Site, this ancient quarter is a maze of winding alleyways, where every turn reveals another slice of Moroccan heritage. The aroma of saffron and cumin filled the air as merchants haggled over handwoven carpets, hammered brass trays, and fragrant leather goods.

“The medina is a masterpiece of human energy,” Jali mused. “It’s not just a marketplace – it’s a living, breathing testament to craftsmanship, tradition, and resilience.”

The souks of Marrakesh have stood for centuries, and skilled artisans have carried on their legacy. Jali observed local craftsmen shaping intricate zellij tiles and chiseling elaborate designs into cedarwood, gaining insight into techniques passed down through generations.

Palaces That Whisper of a Glorious Past

Jali’s journey through Marrakesh wouldn’t be complete without a visit to its legendary palaces. The Bahia Palace, with its sprawling courtyards and luminous stained-glass windows, offered a glimpse into the grandeur of Morocco’s royal past.

“There’s poetry in the way this palace was built,” Jali noted. “Every column, every mosaic is a love letter to Moroccan artistry.”

Just a stone’s throw away stood the Koutoubia Mosque, its towering minaret casting a shadow over the city. As the call to prayer echoed through the air, Jali reflected on Marrakesh’s enduring spiritual legacy. The mosque, built in the 12th century, remains a beacon of Islamic architecture and devotion.

Jemaa el-Fnaa: The Beating Heart of Marrakesh

As day turned to dusk, Jali found himself in Jemaa el-Fnaa, the city’s legendary central square. The transformation was almost magical – snake charmers played haunting melodies, storytellers wove tales of old sultans and brave warriors, and street chefs grilled skewers of sizzling lamb over open flames.

“This square isn’t just a landmark – it’s a spectacle,” Jali remarked. “It’s where history meets the present, where centuries-old traditions still thrive in the most thrilling way possible.”

From sipping mint tea at a rooftop café to sampling a fragrant bowl of harira soup, Jali fully embraced the sensory explosion that defines Marrakesh’s culinary scene.

A Tranquil Escape in the Majorelle Garden

After the pulsating energy of Jemaa el-Fnaa, Jali sought serenity in the enchanting Majorelle Garden. Originally designed by French painter Jacques Majorelle and later restored by fashion icon Yves Saint Laurent, the garden is a masterpiece of vivid blues, exotic flora, and peaceful fountains.

“There’s something meditative about this place,” Jali reflected. “It’s as if time slows down here, allowing you to appreciate the beauty in stillness.”

Walking along shaded pathways, past towering cacti and murmuring fountains, Jali marveled at the interplay between nature and art, a striking contrast to the city’s chaotic charm.

A City That Leaves Its Mark on the Soul

More than just exploring sights and sounds, Jali’s journey through Marrakesh was a deep dive into its spirit. Whether sharing stories with spice merchants or watching artisans at work, he found that the city’s heart lies in its people.

“Marrakesh is not just a place – it’s an experience, a feeling,” Jali said. “It’s the warmth of a shopkeeper handing you a cup of tea, the echo of a storyteller’s voice in a crowded square, the scent of orange blossoms drifting through the air.”

Jali’s adventure in Marrakesh reaffirmed his belief in travel to connect with cultures, histories, and human stories. As he continues his global explorations, he hopes to inspire others to see travel not as a checklist of destinations but as an opportunity to engage deeply with the world.

An Invitation to the Curious Traveler

For those drawn to adventure, Jali extends an invitation: “Come to Marrakesh with open eyes and an open heart. Let the city surprise you, teach you, and leave its imprint on you.”

Ammar Jali’s journey through Marrakesh is another chapter in his exploration of the world’s cultural wonders. As he sets his sights on new destinations, one thing remains certain – his quest for discovery is far from over.

California, US, 20th April 2025, ZEX PR WIRE, Over the past four decades, Terry Bean has helped shape the course of LGBTQ+ rights in America. From organizing grassroots campaigns in Oregon to raising millions for pro-equality political candidates—including a U.S. president—Bean’s impact on the movement is undeniable. As a co-founder of the Human Rights Campaign (HRC) and the Gay & Lesbian Victory Fund, he has worked to ensure LGBTQ+ individuals have not only a voice in the political process but also a seat at the table in positions of power.

His efforts have played a key role in advancing LGBTQ+ representation in politics, electing openly gay officials, and pushing for policies that have changed lives across the nation. With decades of experience in activism, strategic fundraising, and political engagement, Bean’s legacy is one of action—one that continues to inspire new generations of leaders.

The Early Years: A Grassroots Fighter in Oregon

Terry Bean’s journey as an activist began long before LGBTQ+ rights became a mainstream political issue. Born and raised in Oregon, he became involved in progressive activism during his college years at the University of Oregon, where he studied political science. In the 1970s, as the LGBTQ+ community faced deep societal discrimination, Bean recognized the urgent need to bring visibility and political power to the fight for equality.

During the early years of his advocacy, Bean worked at the grassroots level to organize protests, lobby for local policy changes, and build networks of activists determined to change the political landscape. He saw firsthand the obstacles LGBTQ+ individuals faced—not just in their personal lives but in their ability to be heard in political spaces.

“We were fighting to prove that we deserved the same rights as everyone else,” Bean recalls. “Back then, there were no major organizations lobbying on our behalf in Washington, no openly LGBTQ+ politicians in Congress. We had to start from the ground up.”

Founding the Human Rights Campaign

Determined to create a lasting infrastructure for LGBTQ+ political influence, Bean co-founded the Human Rights Campaign in 1980. At a time when the LGBTQ+ community had little representation in government, HRC was created to be the political arm of the movement, focusing on fundraising, lobbying, and advocacy.

The goal was clear: ensure that LGBTQ+ issues were no longer ignored in Washington, D.C. Through early fundraising efforts, Bean and his colleagues built one of the first major political action committees (PACs) dedicated to LGBTQ+ rights. This allowed HRC to financially support candidates who backed equality, ensuring that those in power were allies, not adversaries.

“HRC was founded because we knew we had to fight politics with politics,” Bean explains. “If we wanted real change, we needed to be in the room where decisions were being made. We needed lawmakers to know we were watching, organizing, and ready to support those who stood with us.”

The Gay & Lesbian Victory Fund: Electing LGBTQ+ Leaders

While HRC focused on advocating for pro-LGBTQ+ candidates, Bean recognized another gap: the absence of openly LGBTQ+ politicians in office. In 1991, he co-founded the Gay & Lesbian Victory Fund, an organization dedicated to financially backing LGBTQ+ candidates and providing them with the resources needed to run and win elections.

At the time, few LGBTQ+ politicians dared to run openly, fearing voter backlash and political isolation. The Victory Fund changed that by proving that LGBTQ+ candidates could compete and win. The organization’s early efforts helped elect trailblazers like Tammy Baldwin, who became the first openly LGBTQ+ woman in Congress, and later, the first openly gay U.S. senator.

“The Victory Fund was about more than just getting candidates elected—it was about changing perceptions,” Bean says. “It sent a message that LGBTQ+ individuals could hold positions of power, shape policy, and represent their communities just like anyone else.”

Defeating Oregon Measure 9: A Turning Point for the Movement

In 1992, one of the most defining moments in Bean’s activism came when he helped lead the campaign to defeat Oregon Measure 9. The measure, introduced by the Oregon Citizens Alliance, sought to amend the state constitution to label homosexuality as “abnormal” and “perverse,” paving the way for legalized discrimination.

Recognizing the national implications of the measure, Bean played a key role in raising over $1 million to fund opposition efforts, making it one of the most well-financed LGBTQ+ political battles of its time. The campaign successfully mobilized voters, defeating Measure 9 and preventing Oregon from setting a dangerous precedent for anti-LGBTQ+ policies across the country.

“That victory showed us what was possible,” Bean reflects. “It proved that when we organize, when we invest in our fight, and when we make our voices heard, we can defeat even the most well-funded and hateful opposition.”

A Key Political Fundraiser: Supporting Pro-Equality Leaders

Beyond grassroots activism and organizational leadership, Bean has played a significant role in political fundraising, using economic influence to advance LGBTQ+ rights. His ability to mobilize financial support has helped elect leaders who prioritize equality, including President Barack Obama, for whom Bean was a key fundraiser during the 2008 campaign.

By financially backing progressive candidates, Bean has helped shape policy at the highest levels, ensuring that LGBTQ+ issues remain a priority in national discussions. He believes that political fundraising is not just about money—it’s about building power.

“Money in politics is a reality, and if we ignore that, we lose,” Bean says. “Every dollar raised is a tool to fight discrimination, elect allies, and push forward policies that protect our community. That’s why I’ve always focused on fundraising as a strategy for change.”

Looking Ahead: The Future of LGBTQ+ Political Advocacy

Despite the progress made, Bean warns that the fight is far from over. With a wave of anti-LGBTQ+ legislation emerging in multiple states and ongoing attempts to roll back rights, he stresses that vigilance and continued investment in political advocacy are more important than ever.

“The opposition hasn’t disappeared—they’ve just changed tactics,” Bean says. “We need to stay engaged, support candidates who stand for equality, and ensure that the next generation of LGBTQ+ leaders has the resources they need to succeed.”

He sees the future of LGBTQ+ political advocacy as one that must focus not just on defending rights but expanding them. From ensuring federal protections against discrimination to pushing for more LGBTQ+ representation in government, Bean believes the work must continue at all levels.

A Lasting Legacy

As he reflects on his decades of activism, Bean remains committed to the principles that have guided him since the beginning: strategic action, political engagement, and financial investment in the fight for equality. His efforts have helped build an infrastructure that will continue long after him, ensuring that LGBTQ+ individuals have the political power needed to shape their future.

“My goal was never just to fight for change—it was to help create a system that can keep fighting long after I’m gone,” Bean says. “That’s what real progress looks like.”

About Terry Bean

Terry Bean is a pioneering LGBTQ+ rights advocate, political strategist, and business leader. He co-founded the Human Rights Campaign and the Gay & Lesbian Victory Fund, helping to shape the political landscape for LGBTQ+ representation. In 1992, he played a key role in defeating Oregon Measure 9, a landmark victory against anti-LGBTQ+ discrimination. As a major political fundraiser, he has supported countless pro-equality candidates, ensuring LGBTQ+ rights remain a national priority. Today, he continues to champion political advocacy, social change, and equal representation for all.

Pennsylvania, US, 20th April 2025, ZEX PR WIRE, In today’s highly competitive business landscape, making informed decisions based on data is essential for achieving operational excellence and sustaining growth. Jeffrey MacBride, an experienced freelance project and operations manager based in the Greater Philadelphia Area, is bringing advanced Lean Six Sigma Black Belt tools to the forefront of business success. With over 18 years of expertise in digital project management, operations, and process optimization, MacBride’s insights offer a roadmap for organizations to improve efficiency, reduce costs, and streamline processes through data-driven decision-making.

As businesses increasingly embrace data analytics, the role of project and operations managers has become more pivotal in ensuring that valuable data is transformed into actionable insights. Leveraging Six Sigma Black Belt tools is a powerful way for organizations to optimize processes, enhance quality, and drive bottom-line results. Through his extensive experience and qualifications, MacBride empowers businesses to harness the full potential of data and make decisions that lead to sustained success.

Transforming Data into Actionable Insights

Six Sigma Black Belt methodologies, known for their focus on reducing defects and improving quality, are fundamental in driving change and improvement across an organization. However, the tools and techniques that Black Belts use extend far beyond traditional quality control. These methodologies incorporate advanced data analysis and statistical tools that allow for precise, data-backed decision-making, making them indispensable in today’s dynamic business environment.

“Six Sigma isn’t just about making minor improvements; it’s about driving transformative change,” says Jeffrey MacBride. “By leveraging data analysis, statistical tools, and process optimization strategies, we’re not just improving existing processes. We’re re-engineering how businesses operate to ensure higher productivity, efficiency, and long-term success.”

MacBride’s approach to Lean Six Sigma Black Belt tools isn’t just theoretical—he has applied these strategies across industries to deliver tangible results. Whether it’s optimizing internal workflows, reducing operational costs, or enhancing customer satisfaction, MacBride’s focus is on ensuring that every decision made is supported by clear, reliable data.

Advanced Analytical Tools for Strategic Decision-Making

At the core of MacBride’s success lies his ability to leverage a diverse range of Six Sigma Black Belt tools and advanced analytical techniques. These tools include, but are not limited to, statistical process control (SPC), failure modes and effects analysis (FMEA), regression analysis, and design of experiments (DOE). Each tool serves a specific purpose, helping businesses achieve continuous improvement and better decision-making in a fast-paced, results-driven world.

• Statistical Process Control (SPC): This tool allows for real-time monitoring of processes to identify potential defects or inefficiencies before they escalate. By understanding process behavior over time, businesses can act proactively, rather than reactively, leading to significant reductions in waste and process variance.
  
• Failure Modes and Effects Analysis (FMEA): FMEA is critical in identifying potential risks and failures before they occur. This tool helps businesses pinpoint weaknesses in processes and implement corrective actions before they negatively impact the organization’s performance or customer satisfaction.
  
• Regression Analysis: Often used to predict future trends or understand the relationships between different variables, regression analysis enables businesses to anticipate market changes, adjust strategies, and make informed decisions based on predictive data.
  
• Design of Experiments (DOE): This statistical tool enables businesses to test hypotheses and identify the most efficient variables within a process. By experimenting with different factors, businesses can discover optimal solutions that lead to cost savings and increased productivity.
  

Each of these advanced tools helps organizations transition from intuition-based decisions to data-driven ones, ensuring a higher level of accuracy, predictability, and consistency across the business.

Reducing Costs and Enhancing Project Success

Jeffrey MacBride’s experience in applying Lean Six Sigma tools spans across a wide range of industries, from digital project management and software engineering to business strategy and process optimization. By focusing on data and applying proven Six Sigma tools, MacBride has consistently delivered results that not only reduce costs but also improve project success rates.

“Data is the foundation of every successful project,” MacBride emphasizes. “Whether you’re running an Agile or Waterfall project, the ability to make informed, data-driven decisions leads to better resource allocation, risk mitigation, and overall success. It’s not just about completing a project on time—it’s about completing it with maximum efficiency, on budget, and with the best possible outcome for all stakeholders.”

As an expert in both Agile and Waterfall methodologies, MacBride is uniquely equipped to apply Six Sigma principles across various project lifecycles. His broad skill set allows him to assess the needs of a project, determine the most effective approach, and implement the right Lean Six Sigma tools for optimal results. This flexibility and strategic adaptability are key factors in his ability to consistently deliver success for his clients.

The Role of Lean Six Sigma in Driving Organizational Excellence

At its core, Six Sigma is about creating a culture of continuous improvement—something that Jeffrey MacBride has instilled in each organization he has worked with. By focusing on data and applying Six Sigma methodologies, businesses can build a sustainable foundation for growth and resilience.

MacBride believes that every organization has the potential to optimize its processes, reduce waste, and achieve measurable outcomes. Through strategic project management, Lean Six Sigma principles, and a focus on data-driven decisions, businesses can create a culture of excellence that permeates every level of the organization.

“Business is always evolving, and in today’s fast-paced world, organizations must continuously improve to remain competitive,” says MacBride. “Six Sigma provides the tools to make that continuous improvement a reality, and it all starts with data. When businesses focus on what the data tells them, they’re in a much stronger position to make smarter decisions, cut costs, and achieve long-term success.”

About Jeffrey MacBride

Jeffrey MacBride is a seasoned freelance project and operations manager based in the Greater Philadelphia Area, specializing in digital project management, management consulting, and process optimization. With 18 years of experience, he is an expert in applying Lean Six Sigma methodologies, Agile, and Waterfall project management principles to drive business success. MacBride holds dual master’s degrees in Software Engineering and Engineering Management from Drexel University, and a bachelor’s degree in Electrical and Computer Engineering from Rowan University. His certifications include Project Management Professional (PMP), Certified Scrum Master (CSM), Product Owner, and Lean Six Sigma Black Belt.

As a trusted consultant, MacBride has helped numerous organizations optimize processes, reduce costs, and improve project success rates. His work focuses on delivering strategic, measurable outcomes that lead to sustainable growth and profitability for his clients.

For media inquiries, interviews, or consulting opportunities, please contact:

Jeffrey MacBride Management Consulting

Website: http://jeff-macbride.com

Greater Philadelphia Area

Illinois, US, 20th April 2025, ZEX PR WIRE, Renowned explorer and entrepreneur Ammar Jali continues his journey through Morocco’s most breathtaking landmarks. After his awe-inspiring expedition through the Dades Gorges, Jali turned his attention to the architectural and spiritual magnificence of Casablanca’s Hassan II Mosque – one of the largest and most striking religious monuments in the world.

An Architectural Marvel on the Atlantic Coast

Perched dramatically along the edge of the Atlantic Ocean, the Hassan II Mosque is a masterpiece of Moroccan craftsmanship, blending traditional Islamic artistry with modern engineering. Completed in 1993, it stands as a symbol of Moroccan heritage, faith, and innovation.

“As I approached the mosque, I was immediately captivated by its sheer scale and elegance,” Jali remarked. “The intricate geometric patterns, the towering minaret, and the way the structure seamlessly interacts with the sea make it one of the most extraordinary buildings I have ever seen.”

At 210 meters, the mosque’s minaret is the tallest in the world, serving as a beacon of faith that can be seen from miles away. Jali was particularly struck by the open-air prayer hall, which features a retractable roof, allowing worshippers to pray beneath the vast Moroccan sky.

A Testament to Moroccan Craftsmanship and Cultural Heritage

Jali’s visit to the Hassan II Mosque was not just about admiring its exterior beauty but also about appreciating the extraordinary artisanship behind its construction. Thousands of Moroccan craftsmen contributed to the mosque’s intricate tilework, carved plaster, and hand-painted ceilings, blending Andalusian, Moorish, and Moroccan influences.

“The attention to detail is astonishing,” Jali observed. “Every inch of this mosque tells a story of dedication and artistic excellence, from the hand-carved cedar wood to the dazzling mosaic zellij tiles that form intricate arabesque patterns.”

The mosque’s interior features vast marble columns, crystal chandeliers, and a grand prayer hall that can accommodate over 25,000 worshippers. Jali described the ambiance as “awe-inspiring yet deeply serene,” reflecting the spiritual significance of the site.

The Harmony of Faith and Nature

One of the most remarkable aspects of the Hassan II Mosque is its unique position along the ocean, symbolizing the connection between faith and nature. The mosque extends over the water, with a glass floor in certain areas, giving worshippers the sensation of praying above the sea.

“This mosque embodies the concept of unity – between tradition and progress, between spirituality and the natural world,” Jali noted. “Standing here, gazing at the Atlantic waves, you feel an overwhelming sense of peace and connection to something greater.”

Jali took time to reflect on the mosque’s significance, not only as a place of worship but also as a cultural landmark that brings people from all over the world to experience Morocco’s rich heritage.

Casablanca: A City of Contrasts and Vibrancy

Beyond the Hassan II Mosque, Jali explored Casablanca’s dynamic blend of old and new. The city, Morocco’s economic hub, is known for its mix of historic charm and modern innovation. From the bustling streets of the old medina to the chic cafes and Art Deco architecture of the city center, Casablanca represents the nation’s evolving identity.

“There’s a unique energy in Casablanca,” Jali shared. “It’s a place where tradition meets modernity, where the echoes of the past blend seamlessly with the rhythms of contemporary life.”

Jali also took the opportunity to engage with local artisans and merchants, learning about Morocco’s famed craftsmanship in textiles, ceramics, and leatherwork. He visited the historic Habous Quarter, known for its vibrant souks and traditional Moroccan architecture.

Preserving Cultural Heritage

During his visit, Jali reflected on the importance of preserving cultural and architectural heritage in an era of rapid globalization. The Hassan II Mosque stands as a testament to Morocco’s commitment to honoring its past while embracing the future.

“As travelers and global citizens, we have a responsibility to appreciate and support the preservation of sites like this,” Jali emphasized. “They are not just monuments – they are living legacies of history, faith, and human achievement.”

His journey to Casablanca and the Hassan II Mosque reaffirmed his passion for exploring and sharing the world’s cultural treasures. As Jali continues his travels, he hopes to inspire others to seek out and appreciate the beauty, history, and spirituality that define the places they visit.

An Invitation to Experience Casablanca

For those inspired by Jali’s journey, he encourages them to visit Casablanca and witness the splendor of the Hassan II Mosque firsthand. “Come with curiosity, and you’ll leave with a deeper appreciation of Morocco’s rich heritage,” Jali advises.

Ammar Jali’s travels continue to uncover the marvels of our world. His experiences serve as a reminder that exploration is not just about seeing new places – it’s about understanding the stories and cultures that shape them.

Illinois, US, 20th April 2025, ZEX PR WIRE, Alternative investments have long been a focal point for institutional investors, but as financial markets continue to evolve, individual investors are increasingly looking beyond traditional stocks and bonds. According to Chris Chakford, a seasoned expert in financial markets with nearly three decades of experience, alternative investments such as private equity, private credit, and real estate are critical components of a well-diversified portfolio.

“Public markets have their place, but they are not the end-all, be-all for investors looking to generate wealth and mitigate risk,” Chakford states. “Alternative investments offer a layer of diversification that traditional asset classes simply can’t provide.”

Private Equity: Unlocking Value Beyond the Public Markets

Chakford sees private equity as a key driver of long-term investment success. Unlike publicly traded companies, private equity investments provide access to companies at earlier stages of growth, where valuations are often more attractive and potential returns greater.

“Private equity investments allow investors to participate in a company’s growth before it reaches the public markets, which can lead to significant upside potential,” says Chakford. “While they do come with a longer investment horizon and less liquidity, the benefits of compounding growth and hands-on management can yield impressive results.”

Private Credit: A Resilient Income Stream in Any Market Cycle

Private credit, another critical area of alternative investments, has seen growing interest in recent years as investors seek yield in an environment of fluctuating interest rates. Chakford believes that private credit strategies provide a compelling opportunity to generate consistent returns with relatively lower volatility.

“With traditional bonds struggling to keep up with inflation and central bank policies creating uncertainty, private credit can serve as a reliable income stream,” Chakford explains. “Institutional investors have capitalized on private credit for years, and now more high-net-worth individuals and family offices are recognizing its potential.”

According to Chakford, private credit offers the ability to tailor financing solutions to businesses that may not have access to traditional bank loans. This not only benefits borrowers but also provides investors with attractive yields and security through collateral-backed lending structures.

Real Estate: A Tangible Asset with Enduring Value

Real estate has historically been a cornerstone of wealth preservation, and Chakford remains bullish on its role in alternative investment portfolios. “Real estate is a tangible asset that serves as a hedge against inflation while providing cash flow and appreciation potential,” he notes.

Whether through direct ownership, real estate investment trusts (REITs), or private real estate funds, Chakford sees opportunities across various segments, including residential, commercial, and industrial properties. “The key is understanding market dynamics, demographics, and economic trends,” Chakford adds. “Smart investors are moving into specialized real estate sectors like multifamily housing, logistics centers, and data centers, where demand is structurally strong.”

The Future of Alternative Investments

With financial markets experiencing heightened volatility, Chakford argues that alternative investments will continue to play a significant role in portfolio construction. He emphasizes the importance of due diligence and working with experienced professionals to navigate the complexities of private markets.

“These assets are not as simple as buying an index fund,” Chakford warns. “Investors need to understand the nuances of private equity deals, the creditworthiness of private lending opportunities, and the underlying fundamentals of real estate investments. This is where experienced asset managers can provide invaluable guidance.”

Chakford, as the Founder and CEO of Divergent Capital Asset Management, has dedicated his career to providing strategic investment management for private clients, RIAs, and family offices. His firm specializes in crafting bespoke portfolios that incorporate alternative investments with institutional-grade risk management strategies.

Final Thoughts: Alternative Investments as a Necessity, Not an Option

“Alternative investments are no longer just a niche category; they are essential for any investor looking to build long-term wealth and manage risk effectively,” Chakford asserts. “With careful selection, thoughtful execution, and a strong network of financial professionals, investors can unlock opportunities that traditional markets simply cannot offer.”

For those interested in learning more about how alternative investments can enhance portfolio resilience and growth, Chris Chakford and his team at Divergent Capital Asset Management continue to provide expert guidance and innovative solutions in this evolving financial landscape.

Michigan, US, 19th April 2025, ZEX PR WIRE, The healthcare industry is more than just a career path; it is a calling that combines skill, compassion, and a desire to make meaningful change. Dr. Airica Steed, a visionary leader and former CEO of MetroHealth, exemplifies how personal experiences can inspire a profound impact in the medical field. Through her life’s work, Dr. Steed has demonstrated the power of combining empathy, determination, and strategic action to transform not only healthcare institutions but also the lives of individuals and communities. Here, we explore her guidance for entering the medical field and the deep fulfillment and significance that comes with choosing this noble path.

Why Entering the Medical Field Can Make a Difference 

Every role in healthcare holds the potential to change lives. Whether providing direct patient care, driving innovation through research, or advancing equity as an administrator, medical professionals act as pillars in society. Beyond offering individual benefits, working in healthcare enables you to address systemic challenges, such as health disparities and access inequities in underserved populations. 

Dr. Airica Steed’s passion for healthcare equity stems from her own experiences of repeatedly confronting systemic flaws within the healthcare system. These life challenges ignited her drive to reform and improve patient care in a way that addresses the needs of every individual, regardless of their background. Through her story, we see how joining the medical field is not simply about pursuing a career but about becoming a catalyst for change. 

Steps to Entering the Medical Field 

For those inspired to contribute to this vital industry, a structured approach is key. Here are six actionable steps based on Dr. Airica Steed’s insights and experiences. 

1. Define Your Purpose 

Start by asking yourself why you are drawn to the medical field. Are you passionate about patient care, intrigued by scientific discovery, or motivated to address social inequities? Clarifying your intentions will guide you toward roles that align with your strengths and interests. Whether you envision yourself becoming a physician, nurse, public health advocate, or medical researcher, your “why” serves as a compass in your healthcare journey. 

2. Begin with Education and Training 

Healthcare is one of the most interdisciplinary and education-driven fields, requiring a well-defined career path. Begin by researching educational requirements for your preferred profession. Doctors will need to complete extensive medical school training, while nurses and allied health professionals can often enter the workforce through shorter, specialized programs. Seek accredited institutions, and don’t forget to explore scholarships or grants specifically designed to support passionate individuals entering this field. 

An important insight from Dr. Airica Steed’s career is her emphasis on blending clinical and leadership education. Having earned both advanced nursing qualifications and degrees in ethical leadership, she demonstrates how combining technical expertise with strategic insight creates a well-rounded career. 

3. Gain Practical Experience Early 

Classroom learning is important, but hands-on experience is where you truly develop confidence and understanding in the healthcare environment. Volunteering at hospitals or clinics, completing internships, or earning certifications like Certified Nursing Assistant (CNA) or Emergency Medical Technician (EMT) are great ways to immerse yourself in the daily realities of the medical field. These opportunities not only sharpen practical skills but also allow you to see firsthand how healthcare professionals address real-world challenges. 

4. Build a Professional Network 

A crucial yet often underestimated step in entering the medical field is connecting with seasoned professionals. Networking provides mentorship opportunities, guidance for career advancement, and access to job prospects. Attend healthcare seminars or workshops, join professional organizations, or create profiles on platforms like LinkedIn to foster meaningful connections. Dr. Steed herself emphasizes the importance of collaborating with others, noting that teamwork and mentorship can produce innovative solutions and greater value within healthcare systems. 

5. Commit to Lifelong Learning 

The medical field is evolving rapidly, driven by advancements in technology, the emergence of new diseases, and changing patient expectations. Staying relevant requires a commitment to ongoing professional development. By earning certifications, exploring specializations, and engaging with industry publications, you can remain up-to-date while continually expanding your expertise. 

Dr. Airica Steed’s professional trajectory is a testament to her belief in adaptation and growth. She consistently embraced opportunities to learn and innovate, ensuring her work addressed both immediate needs and long-term goals in health equity and systemic reform. 

6. Make a Positive Impact 

Choosing to work in healthcare is ultimately about change-making, and opportunities to leave a legacy are abundant. Whether you provide compassionate care to underserved communities, advocate for policy reforms, or create innovative solutions to logistical issues, your work has the power to transform lives. 

Dr. SAirica teed provides a powerful example of turning bold ideas into practical outcomes. During her tenure at Sinai Chicago, she improved patient access to care by addressing transportation barriers, reducing no-show appointments in underserved neighborhoods. Such initiatives are a reminder that healthcare is not confined to hospitals or clinics; its impact reaches entire communities. 

The Multifaceted Challenges and Rewards of Healthcare 

Working in healthcare is not without challenges. Rising costs, staffing shortages, and evolving policies make the healthcare landscape demanding. Yet leaders like Dr. Steed show that these hurdles can serve as catalysts for innovation. By emphasizing adaptability, strategic thinking, and empathy, medical professionals can overcome barriers and create systems that are both sustainable and inclusive. 

Healthcare is also deeply personal, often blending professional expertise with human connection. Whether easing someone’s pain, advocating for equitable treatment, or mentoring new professionals, you have the opportunity to make a profound difference. 

Why the Medical Field Needs You 

Globally, the demand for skilled healthcare workers is growing. With a predicted shortage of millions of professionals by 2030, the medical industry urgently needs compassionate and driven individuals ready to rise to the challenge. Joining this field is about much more than personal growth or a stable career; it is a chance to meaningfully contribute to improving lives and addressing complex global issues. 

Dr. Airica Steed’s career reminds us that healthcare leaders are not made by titles but by their willingness to step up for their communities. It is a call to action for anyone passionate about advocating for justice and equity in healthcare. 

Final Thoughts 

Whether you’re just starting your career or considering a shift to the medical field, the steps outlined above can serve as your blueprint. The path may involve rigorous education, resilience, and dedication, but it is one that delivers immense personal fulfillment and societal impact. 

If you’ve been inspired by Dr. Steed’s story and her commitment to healthcare equity, exploree your interests, find your motivation, and begin building your future in this critical field. The difference you make might one day save lives, transform systems, or ensure no one is left without care.