Category: News

  • Building for Tomorrow: Anand Lalaji Calls for Leadership That Lasts

    Radiology CEO Shares Vision for Culture, Mentorship, and Long-Term Impact in Healthcare

    Atlanta, GA, 19th June 2025, ZEX PR WIRE, In a timely and thought-provoking new blog titled “Legacy and Leadership: Building a Radiology Practice That Outlives Its Founders,” healthcare leader Anand Lalaji highlights a critical issue within the medical community: the need for intentional, people-focused leadership that survives beyond any one individual.

    Lalaji, co-founder and CEO of The Radiology Group, makes a strong case for reshaping how success is measured in modern healthcare. Rather than focusing solely on innovation or clinical skill, he argues for building sustainable practices grounded in strong culture, mentorship, and succession planning.

    “Leadership isn’t just about being at the top—it’s about creating other leaders,” Lalaji writes. “If you want your practice to last, make culture a priority, not an afterthought.”

    In an era where more than 40% of physicians report feeling burned out and medical groups face growing staffing shortages, Lalaji’s message is clear: investing in people and preparing for the future is not optional—it’s essential.

    He shares candid lessons from his own experience, offering a model for how medical practices can foster resilience and growth through vulnerability, collaboration, and distributed leadership.

    “In my experience, leadership also means showing vulnerability,” he notes. “Admitting mistakes and asking for feedback builds trust—and trust is what holds a team together when times get tough.”

    Lalaji also emphasises the urgent need for succession planning. Too many practices, he warns, delay preparing for leadership transitions until it’s too late.

    “We don’t wait for the ‘right moment’ because that moment comes suddenly and often unexpectedly,” he writes. “By building leadership capacity now, we’re ensuring the practice won’t skip a beat.”

    While innovation continues to reshape the healthcare landscape, Lalaji cautions against letting technology drive decisions without anchoring them in shared values.

    “Technology is a tool—not a replacement for the human connection and clinical judgment that define great care,” he says.

    Beyond his operational role, Lalaji remains committed to giving back. His foundation supports women’s leadership in elite sports and mental health initiatives—reminding others that building legacy includes social impact.

    “Healthcare is about more than business,” he writes. “It’s about community. Leaving a legacy means leaving something meaningful—not just financially, but culturally and socially.”

    Call to Action

    As healthcare becomes more complex and fast-paced, now is the time for leaders—medical and beyond—to reflect on what they’re building and what they’re leaving behind. Readers are encouraged to invest in their teams, have honest conversations about leadership succession, and define success in terms of purpose and people, not just progress.

    About Anand Lalaji

    Anand Lalaji is the co-founder and CEO of The Radiology Group, based in Atlanta, Georgia. A radiologist and healthcare innovator, he is known for integrating technology with human-centred leadership. His philanthropic work focuses on mental health, cancer research, and women’s sports development.

    To read the full interview, click here.



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  • Switching from Peachtree to QuickBooks can simplify accounting, increase accessibility, and support future growth

    Brandon, MB, 19th June 2025, ZEX PR WIRE, Peachtree (now known as Sage 50) has long been a popular accounting software for small to mid-sized businesses. However, many companies are making the switch to QuickBooks for its ease of use, cloud capabilities, and broader integration options. If your business is outgrowing Peachtree or you’re looking for a more flexible and modern solution, here are key reasons to consider moving to QuickBooks.

    QuickBooks is known for its intuitive design and simple navigation, making it easier for non-accountants to manage day-to-day financial tasks. Peachtree, while powerful, can feel more complex and outdated, especially for new users. QuickBooks minimizes the learning curve and improves productivity with its clean, modern layout.

    Unlike Peachtree, which is primarily desktop-based, QuickBooks Online offers true cloud access, allowing you to manage your finances from anywhere with an internet connection. This is a major advantage for businesses with remote teams, multiple locations, or on-the-go owners.

    QuickBooks integrates with hundreds of third-party apps, including payment processors, e-commerce platforms, CRM tools, and inventory systems. These integrations help streamline your workflows and automate tasks, reducing manual entry and improving accuracy—something Peachtree doesn’t support as extensively.

    QuickBooks has a larger user base and a more active support community. There are more accountants, bookkeepers, and consultants familiar with QuickBooks, making it easier to find help when you need it. QuickBooks also offers extensive learning resources and responsive customer support.

    Whether you’re a sole proprietor or a growing company, QuickBooks offers a range of products—from basic invoicing tools to advanced reporting and inventory management—that grow with your business. Peachtree can feel restrictive for businesses looking to scale quickly or customize their accounting workflows.

    Switching from Peachtree to QuickBooks can simplify your accounting, increase accessibility, and support future growth. With its cloud capabilities, ease of use, and broad ecosystem of integrations, QuickBooks provides a modern and flexible solution for today’s businesses.

    To make the switch, visit https://e-tech.ca/Peachtree-to-Quickbooks.aspx

    About E-Tech

    Founded in 2001, E-Tech is the leading file repair, data recovery, and data conversion services provider in the United States and Canada. The company works to stay up to date on the latest technology news, reviews, and more for their customers.

    For media inquiries regarding E-Tech, individuals are encouraged to contact Media Relations Director, Melanie Ann via email at [email protected]

    To learn more about the company, visit: www.e-tech.ca



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  • More Than Movement: Rachelle Clingo Walker Smithfield Shares Her Insights on How to Tell a Story Through Dance

    Austin, Texas, 19th June 2025, ZEX PR WIRE, Rachelle Clingo Walker Smithfield, known as Rae to her family, friends, and students has spent much of her life in motion. Whether she’s choreographing a school musical, launching youth sports programs, or designing user experiences, one thing remains constant: her belief in the power of storytelling. Today, Rae shares a message she’s passionate about: dance is more than steps and rhythm. It’s a language. It’s a story. It’s art.

    Drawing on her deep background in musical theatre and community leadership, Rachelle is shining a light on how dancers of all levels can transform movement into meaning, emotion, and human connection.

    “A dance is more than just a dance,” Rae says. “It’s an expression of everything we feel and everything we want to communicate—passion, love, sadness, strength, joy. And when we tell a story through our bodies, we create something unforgettable.”

    The Bruce Lee Principle of Dance

    To explain how dancers evolve in their storytelling, Rae references a paraphrased quote often attributed to martial artist Bruce Lee:

    “Before I studied the art, a punch was just a punch, a kick was just a kick. After I learned the art, a punch was no longer just a punch. Now that I’ve understood the art, a punch is just a punch.”

    In Rae’s words, “When we first learn dance, a step is just a step. Then we realize there’s emotion, intention, and character behind every motion. Eventually, that awareness becomes second nature. That’s when we truly begin to dance.”

    Step One: Create a Persona

    One of Rae’s key insights is the importance of character work in dance. “Great dancing always involves a little make-believe,” she explains. “We’re moving and becoming someone else for those few minutes.”

    Developing a persona adds depth to a dancer’s performance. Whether embodying a playful flirt, a sorrowful lover, or a confident diva, every character brings a new layer to movement:

    • A secretive character might dance close to the floor, with smooth, subtle movements.

    • A relaxed persona could move with lazy grace, minimal effort, and ease.

    • A diva would own the floor with exaggerated styling, body isolations, and sultry eye contact.

    These choices influence posture, energy, and connection by making the story of the dance come alive without a single word.

    Step Two: Express Real Emotion

    According to Rae, dancing with emotion is not just an artistic choice—it’s a deeply human experience.

    “If you pretend to be sad, wear a sad face, and move like you’re carrying sorrow, you will actually start to feel that sadness,” she explains. “And your audience will feel it too.”

    This emotional mirroring allows dancers to evoke real responses from those watching or dancing with them. Rae encourages dancers to explore emotional range through movement:

    • Anger: Strong, fast, and sharp movements with intensity in the face.

    • Sadness: Soft, slow, and smaller movements—often with a downward gaze.

    • Joy: Light, open, and bouncy movements, with smiles and expressive gestures.

    These nuances don’t require advanced technique—just self-awareness, empathy, and intention.

    Step Three: Tell a Story

    Building on character and emotion, Rae emphasizes storytelling as the heart of meaningful dance. Just like a song or a movie, a dance often has a beginning, middle, and end. “The most powerful dances are stories in motion,” she says.

    Imagine a choreography that begins with tenderness and connection, builds into a conflict, and ends with resolution or heartbreak. Each phase uses different movements and energy levels to convey the emotional arc.

    Another sequence might move from insecurity to confidence, using posture and pace to show transformation. According to Rae, “These shifts don’t have to be theatrical—they just have to be honest.”

    And in partner dancing, she adds, the story isn’t just yours to tell.

    “Your partner is telling a story too. The magic comes when you learn to listen—not just with your ears, but with your whole body.”

    Learning to respond to a partner’s subtle cues of tempo changes, movement direction, or emotional shifts. It makes for a richer, more collaborative storytelling experience.

    Not Just for the Stage

    Some might assume this kind of emotional storytelling belongs only on the performance stage. Rae disagrees.

    “Who says this is only for performances? I’ve had some of my most joyful dance moments in casual social settings—just putting myself in the shoes of an imaginary character and playing. It’s not about impressing anyone. It’s about connecting and enjoying the dance in a whole new way.”

    According to Rae, storytelling in dance enhances creativity, builds confidence, and creates deeper connections whether dancing solo, with a partner, or in a group.

    Rachelle’s Journey: A Life Built on Expression and Community

    Rachelle’s love of storytelling extends far beyond the dance floor. A proud mother of four and longtime Smithfield resident, Rae leads with compassion in everything she does. She holds a full-time bookkeeping role at Kirby Creative Accounting, balancing analytical precision with a strong creative instinct which she brings to life through freelance UX design and community arts.

    In 2014, Rae founded a youth athletic club in South Jordan, which grew to serve over 800 participants and is a testament to her drive to build programs that bring people together. She has contributed over 500 hours of volunteer service to the Family Support Center and Utah’s Domestic Violence Coalition, supporting vulnerable families through education, outreach, and empowerment.

    Rae also directs the annual musical at Sunrise Elementary, where her choreography and mentorship inspire students to discover their creative voices through movement and performance. “Helping young performers tell stories through dance is one of the most rewarding things I do,” she says.

    Moving Forward: The Dance of Everyday Life

    Whether she’s organizing a performance, caring for her garden, coaching her sons’ soccer games, or designing digital experiences, Rae is always telling stories. Her belief in the expressive power of dance is part of a larger philosophy—that creativity when paired with compassion, can transform individuals and communities.

    “We’re all storytellers,” Rae says. “And we all have movement in us. You don’t need to be a professional dancer to tell a story through dance—you just need the courage to feel something, imagine something, and move with purpose.”

    As Rachelle Clingo Walker Smithfield continues to guide young dancers, support her community, and explore new creative avenues, her message is clear: dance is perfection and expression. And with imagination, empathy, and a little bit of play, anyone can learn to tell their story.

    Media Contact:
    Rachelle Clingo Walker Smithfield

    Instagram: WalkerFamilySunshine 

    Rae’s Dance Workshop

    Smithfield, Utah



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  • ImFact Declares Connection of 6.8 Billion Devices via On-Device and Personal Blockchain

    Backed by DaeguChain, Korea’s 4th-largest city deployment, ImFact unveils ‘Blockchain Anywhere’ infrastructure for the AI era

    • Category innovation: World’s first Personal Blockchain and On-Device Blockchain technologies unveiled
    • Market scope: New blockchain types designed for 6.8 billion smartphones and expanding IoT ecosystem

    Seoul, South Korea, 19th June 2025, ZEX PR WIRE, As artificial intelligence transforms global industries and synthetic data becomes indistinguishable from reality across digital commerce, autonomous systems, and critical infrastructure, brand-new L1 mainnet project ImFact today unveiled Personal Blockchain and On-Device Blockchain, two entirely new categories of blockchain technology designed to realize the team’s “Blockchain Anywhere” vision. These innovations represent the first implementations of next-generation DePIN infrastructure specifically architected to establish universal data authenticity verification in the AI era.

    Revolutionary DePIN Infrastructure for the AI Era

    Personal Blockchain establishes individual blockchain instances operating natively within smartphones, enabling users to instantly verify photo authenticity for social media fraud prevention, prove document originality for legal proceedings, and conduct secure offline transactions during network outages. Each of the world’s 6.8 billion smartphones becomes a personal blockchain-powered environment, creating the foundation for the world’s largest distributed verification network.

    On-Device Blockchain embeds standalone blockchain instances directly into IoT hardware including security cameras, autonomous vehicles, industrial sensors, and smart appliances. This enables autonomous vehicles to prove real-time sensor data integrity for accident investigations, security cameras to guarantee tamper-proof footage for legal evidence, and medical IoT devices to provide verifiable patient data for healthcare decisions. Unlike existing DePIN approaches that rely on external validation, On-Device Blockchain creates cryptographically verifiable trust within hardware itself.

    Both innovations operate independently while maintaining cryptographic security through ImFact’s proprietary Station technology that provides seamless integration with the L1 mainnet, building a global trust infrastructure where every connected device becomes a participant in comprehensive data verification.

    Proven Technology Ready for Commercial Deployment

    ImFact’s blockchain categories build on six years of proprietary development, with underlying technology battle-tested through DaeguChain, which is operated by Daegu, Korea’s 4th-largest city, serving 2.5 million residents and demonstrating enterprise-grade reliability and scalability.

    Personal Blockchain operates through MyChain and Fact Stamp mobile applications (Android launched November 2024, iOS in development), enabling users to manage blockchain instances locally. On-Device Blockchain has completed MVP implementation in security camera systems, with chip-level integration planned throughout 2025.

    ImFact currently operates Testnet 2.0 for both technologies, demonstrating network stability across 97+ countries and 50,000+ users. Early adopters can participate through device mining rewards and verification incentives, creating new revenue streams for participants. The L1 mainnet launch scheduled for Q4 2025 enables immediate commercial deployment.

    Leadership Team and Strategic Vision

    ImFact’s innovations are led by Professor Minkyu Je (KAIST, former Samsung Electronics Principal Research Engineer) who spearheads hardware blockchain integration essential for device-native implementation. Professor Yasin Ceran (San Jose State University, Stanford Medical School AI research partner) leads Personal Blockchain integration with healthcare data management, developing privacy-preserving solutions for secure personal health data verification. David Woong Jin Yoon (former Gravity CEO who led NASDAQ listing and $1 billion SoftBank acquisition) oversees strategic market introduction and global expansion.

    San Jun, Ecosystem Builder: “Personal Blockchain and On-Device Blockchain represent our answer to the ‘Blockchain Anywhere’ challenge. By directly embedding blockchain technology into existing device infrastructure, we’re enabling blockchain functionality wherever computing capability exists.”

    Contact Information

    ImFact Network
    Website: https://www.imfact.im
    Email: [email protected]



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  • Deipno® Tea and Spice Blends Expands Spice Selection with Gourmet Mixed Spice and Seafood Seasoning Blends

    Miami, Florida, 19th June 2025, ZEX PR WIRE, Deipno® Tea and Spice Blends, a trusted name in artisanal teas and premium spice blends, proudly announces the expansion of its spice collection with an exquisite lineup of gourmet mixed spice blends and seafood seasoning blends. Designed for home chefs and culinary enthusiasts, these expertly crafted spice mixes offer a perfect balance of flavor and versatility, enhancing dishes with bold, aromatic, and well-rounded seasoning profiles.

    The new mixed spice blends for sale feature an array of meticulously selected ingredients that bring depth and complexity to both sweet and savory recipes. Whether adding warmth to baked goods, enriching soups and stews, or enhancing roasted meats, these blends allow cooks to achieve rich, authentic flavors with ease.

    For seafood lovers, Deipno® Tea and Spice Blends introduces a line of seafood spiced blends, formulated to complement fish, shrimp, crab, and other seafood dishes. These blends combine premium herbs, spices, and seasonings to amplify the natural flavors of seafood while adding a delightful aromatic touch. From classic citrus and herb infusions to bold Cajun and smoky flavors, each blend is crafted to inspire creative cooking.

    “Our goal is to provide high-quality, handcrafted spice blends that elevate home cooking to restaurant-level excellence,” said a spokesperson for Deipno® Tea and Spice Blends. “With these new additions, home chefs can experience gourmet flavors effortlessly, whether seasoning a perfectly grilled salmon or adding depth to a homemade curry.”

    Featured Blends:

    • Mixed Spice Blends for Sale– A versatile selection of spice blends perfect for baking, roasting, and stewing, offering rich, balanced flavors for both sweet and savory dishes.
    • Seafood Spiced Blends– Crafted with the finest herbs and spices, these blends enhance seafood dishes with fresh, bold, and well-balanced flavors.
    • Herb Seasoning Salt– A premium fusion of aromatic herbs and natural sea salt, ideal for seasoning meats, vegetables, and seafood with a gourmet touch.

    These gourmet spice blends are now available for purchase online, ensuring that every home cook has access to premium-quality seasonings designed to transform everyday meals into extraordinary culinary experiences.

    About Deipno® Tea and Spice Blends

    Deipno® Tea and Spice Blends is dedicated to crafting premium tea blends, herbal infusions, and gourmet spice mixes that bring exceptional flavor to kitchens worldwide. With a passion for quality ingredients and expert craftsmanship, the brand delivers hand-blended products that inspire creativity and elevate everyday cooking.

    Contact Information

    Website: www.deipnoblends.com



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  • Drug-Free Tennessee Helps Youth in Ripley Tackle the Truth About Drugs

    Nashville, TN, 18th June 2025, ZEX PR WIRE, This past weekend, youth attending a local football camp in Ripley got more than just practice on the field—they received life-changing information that could help them avoid dangerous pitfalls in the future. Volunteers from Drug-Free Tennessee were on hand to educate young athletes about the realities of substance abuse, delivering powerful prevention materials from the Truth About Drugs program.

    Each participant at the camp received a full set of educational booklets detailing the harmful effects of various commonly abused substances—from marijuana and alcohol to fentanyl and prescription drugs. The booklets are part of a nationwide campaign to empower young people with factual, engaging, and age-appropriate information so they can make informed choices and resist peer pressure.

    “The goal is to reach kids before the dealers do,” said Julie Brinker, Ambassador for Drug-Free Tennessee. “By giving them the facts in a way that’s easy to understand, they’re more likely to say no when someone offers them something dangerous.”

    At the close of the event, each youth took a personal pledge to live a drug-free life, signing a poster to mark their commitment. The pledge served not only as a reminder of the day’s lessons but as a promise to themselves, their families, and their teammates to stay healthy and focused on a brighter future.

    Drug-Free Tennessee works year-round to bring drug education and prevention to communities across the state through school programs, community events, and partnerships with youth groups. The group utilizes the Truth About Drugs program developed by Foundation for a Drug-Free World, a nonprofit organization that has distributed millions of booklets globally.

    For more information or to request materials or a presentation, visit www.drugfreetn.org.



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  • THAIFEX – ANUGA ASIA 2025 Opens with Global Significance Commerce Minister “Pichai” Leads Welcome for Buyers from 140 Countries

    Bangkok, Thailand, 18th June 2025, ZEX PR WIREOn 27 May 2025, at IMPACT Exhibition and Convention Centre, Muang Thong Thani, Mr. Pichai Naripthaphan, Minister of Commerce, presided over the official opening of THAIFEX – ANUGA ASIA 2025, Asia’s leading food and beverage trade show. The event offers a unique opportunity for businesses to explore cutting-edge food innovations from around the world, engage in trade negotiations, and reaffirm Thailand’s position as a global leader in the food industry under the “Thai Kitchen to the World” policy. The show is jointly organized by the Department of International Trade Promotion (DITP) of Ministry of Commerce, Thai Chamber of Commerce, and Koelnmesse Germany.

    Mr.Pichai Naripthaphan, Minister of Commerce stated that Thailand has long been globally recognized for its strengths in the food industry—from the abundance and diversity of raw materials to its rich natural resources and unique culinary culture. With these advantages, the government has continuously driven forward the “Thai Kitchen to the World” policy to elevate the quality of Thai food to international standards. As a result, in 2024, Thailand was ranked as the 12th largest food exporter in the world, and the country’s export value in 2025 is projected to reach 1.75 trillion baht, representing a 6.8% increase from the previous year.

    THAIFEX – ANUGA ASIA serves as a key mechanism through which the Ministry of Commerce drives the development of Thailand’s food industry. Recognized as the fourth largest food and beverage trade show in the world, the event provides a vital platform for Thai food businesses of all sizes—from SMEs and startups to major corporations—to engage in trade negotiations, build international business partnerships, and expand their export opportunities in a tangible and impactful way.

    This year’s edition of THAIFEX – ANUGA ASIA has expanded significantly in both scale and participation. Over 3,200 companies from Thailand and 56 other countries are showcasing their products across more than 6,200 booths, covering every major segment of the food industry—from agricultural products and processed foods to food technologies and related innovations. The event is expected to welcome more than 90,000 trade visitors from 140 countries throughout the trade days, generating a projected trade value of over 98 billion baht, both in immediate orders and within one year following the event.

    “The success of this event and the continued growth of the food industry clearly reflect Thailand’s potential to become a global hub for the food business and a trusted food reserve for the world,” said Mr. Pichai. “Thailand is well-equipped on all fronts—with world-class infrastructure, a strong business network, and steadfast government support. These elements play a vital role in building international confidence and positioning Thailand as a future global center for service industries.”

    THAIFEX – ANUGA ASIA 2025 will host trade days from 27–30 May 2025, from 10.00-18.00 hrs. and will open for both trade and public visitors on 31 May 2025, from 10.00-20.00 hrs. The event will take place at IMPACT Challenger Hall 1–3 and IMPACT Exhibition Center Hall 5–12, IMPACT Muang Thong Thani.

    In addition to a comprehensive showcase of food and beverage products across all categories, the event features special exhibitions, seminars, and curated activities designed to update attendees on the latest food trends, shifting consumer demands, and other valuable industry insights—creating a fresh, forward-looking experience that supports business growth and long-term success.



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  • BLOOD and GOLD: A Wake-Up Call Wrapped in Truth

    New release from debut author Christie Sikora unveils the tragedy behind the triumph — and the truth behind the silence

    Costa Mesa, CA, 18th June 2025, ZEX PR WIRE, The world came to Munich in 1972 to witness dreams come true. What unfolded instead was a tragedy that shook global consciousness — and left behind questions that have remained unanswered for over fifty years.

    In her groundbreaking debut, BLOOD and GOLD: Athletes, Tragedies & Dynamism of Peace, Christie Sikora revisits the darkest day in Olympic history with one goal: to reveal the truth — and offer a path toward understanding.

    Based entirely on factual truths, BLOOD and GOLD is not just a history lesson — it’s a mirror. Through investigative depth and emotional clarity, Sikora reveals the personal stories, political decisions, and human consequences that converged in Munich. Her mission is clear: to bring light where silence once stood.

    “BLOOD and GOLD is not a book about blame,” says Sikora. “It’s a book about accountability, empathy, and awakening. It’s about the lives that were shattered, the voices that were ignored, and the lessons that still haven’t been learned.”

    The book explores:

    • The historical context that led to the tragedy
    • The political missteps and ignored warnings
    • The athletes and families caught in the crossfire
    • And the urgent need for global peace, personal healing, and deeper truth

    Sikora’s work challenges the black-and-white narratives that have dominated for decades, instead presenting a deeply human, powerfully nuanced account. She offers hope — not through idealism, but through courage, conversation, and clarity.

    Every purchase of BLOOD and GOLD supports change:

    • A $0.25 donation goes to Doctors Without Borders, delivering critical medical aid to crisis zones.
    • A $0.25 contribution supports Dynamism to Peace International Foundation, funding trauma recovery programs for women, children, and survivors of violence worldwide.

    About the Author

    Christie Sikora writes with a voice that is bold, unflinching, and guided by compassion. BLOOD and GOLD is the culmination of years of research, advocacy, and soul-searching — and is already being called a “blueprint for global empathy.” Her goal is to transform not just how we remember, but how we move forward.

    Where to Find It

    BLOOD and GOLD: Athletes, Tragedies & Dynamism of Peace is now available at authorchristiesikora.com, Barnes & Noble, and select retailers. A nationwide tour of signings, interviews, and online panels will accompany the release.

    For interviews, inquiries, or partnership opportunities:
    Den Wasserman
    [email protected]



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  • New York City-based Marketing Consultant, Augustus Kirby, Explains Why Niche Social Platforms Are Reshaping Marketing in NYC and Beyond

    Michigan, US, 18th June 2025, ZEX PR WIRE, The social media landscape is undergoing a dramatic shift, and according to veteran marketing strategist Augustus Kirby, brands that cling to the “big four” platforms risk becoming irrelevant. Kirby argues that marketers must pivot now or be left behind as the online ecosystem fractures into smaller, highly engaged communities.

    “Social media is not dying. It is evolving,” says Kirby, who has helped companies from New York City to Singapore recalibrate their digital strategies. “The days when a single message on Facebook or Instagram could reliably drive mass engagement are over. People are looking for spaces that feel personal, authentic, and aligned with their values. That’s where niche platforms come in.”

    Kirby points to the explosive growth of platforms like Discord, Geneva, Mastodon, and Substack, where users gather in interest-driven communities, from indie game developers to plant-based chefs. These platforms do not necessarily rival TikTok or X in user numbers, but they offer what the big platforms no longer can: trust, intimacy, and genuine dialogue.

    The End of “One-Size-Fits-All” Marketing

    “Marketers have spent years optimizing content for algorithms instead of people,” Kirby says. “But now users are pushing back. They’re choosing places where the content feels curated and the community feels real.”

    According to recent data from Nielsen and Emarketer, engagement rates on niche platforms outperform those on mainstream networks, especially in categories like fitness, finance, and sustainability. Kirby believes this trend will only accelerate as consumers grow weary of algorithmic feeds, bot interactions, and endless ads.

    In Kirby’s view, the splintering of social media marks a return to marketing’s roots, where word of mouth, community, and reputation were paramount.

    New York City Brands Are Already Adapting

    “Some of the most exciting work I’ve seen is coming out of small NYC brands that are skipping Facebook entirely,” Kirby notes. “They’re building Discord servers for product feedback, using Patreon to reward superfans, and hosting Substack newsletters that double as customer loyalty programs. That’s the future.”

    Augustus Kirby says the shift is significant in a city like New York, where hyperlocal communities and diverse identities shape consumer behaviour. “A coffee roaster in Brooklyn can find a cult following on Reddit before ever running an ad on Meta. That’s power. That’s precision.”

    Navigating the Shift: What Brands Must Do Now

    Kirby offers three key recommendations for marketers looking to navigate the current fragmentation:

    1. Invest in Listening
      “Before you create a single piece of content, find where your audience already gathers,” says Kirby. “It might not be Instagram. It might be a Slack group or a Reddit thread.”

    2. Treat Content as Conversation
      “Forget polished brand voice. Niche platforms reward honesty and imperfection. You’re not broadcasting, you’re participating.”

    3. Redefine ROI
      “Metrics like impressions and likes are outdated. Look for deeper signals, retention, referrals, user-generated content, and brand sentiment.”

    AI Alone Won’t Solve It

    While Kirby strongly advocates AI in marketing, he warns against overreliance on automation in this new landscape. “AI can generate content and analyze patterns, but can’t replace genuine human interaction. If your brand feels like a bot, people will tune you out. Fast.”

    Instead, he recommends using AI to augment community engagement efforts, not replace them. Tools that help moderate discussions, personalize messages, or analyze niche trends can be game changers if used wisely.

    The Future Is Fragmented, And That’s a Good Thing

    Kirby believes this splintering is an opportunity, not a threat. “Marketing used to be about shouting louder. Now it’s about speaking softer to the right people in the right room. And those rooms are no longer on Facebook.”

    As more brands shift their energy from mass reach to meaningful relationships, Kirby is confident that niche platforms will define the next marketing chapter, from downtown NYC to digital corners across the globe.

    “Big isn’t always better,” he says. “Smaller, smarter, and more sincere, that’s where the magic is happening.”

    About Augustus Kirby

    Augustus Kirby is a marketing consultant based in New York specializing in community strategy, brand positioning, and AI-powered growth solutions. With more than ten years of experience guiding major corporations and startups alike, he remains at the forefront of the industry’s most essential shifts.

    To learn more visit: https://augustus-kirby.com/



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  • Tearline’s ChatPilot Surpasses 2.5M Interactions — The Scalable AI Chatbot Driving Web3 Onboarding

    With the global AI market projected to grow 11× to $2.74 trillion by 2032 (PwC), a new frontier is emerging. Tearline is among the first to turn this convergence into a live, productized reality.

    British Virgin Islands, BVI, 18th June 2025, ZEX PR WIRE, ChatPilot—Tearline’s flagship AI chatbot—is proving that intelligent automation is no longer theoretical. Representing a new class of agentic tools, ChatPilot transforms user intent into real on-chain actions through natural language, eliminating traditional Web3 friction.

     Tearline ChatPilot

    A Production-Ready AI Chatbot at Scale

    While many AI-in-Web3 efforts remain in prototype stages, ChatPilot is live and operational across multiple ecosystems. Originally launched on TON via Telegram’s mini-app interface, the chatbot has rapidly expanded to support both BNB Chain and Sui networks.

    To date, ChatPilot has processed over 2.5 million user interactions with daily active usage continuing to grow. As a conversational interface, ChatPilot allows users to perform essential Web3 functions—wallet activation, token swaps, staking, and NFT minting—without ever touching a dApp UI.

    Built with execution in mind, the chatbot boasts a >95% task success rate, ensuring not just seamless communication but reliable, high-accuracy on-chain execution.

    Powered by Advanced LLMs for a Low-Barrier Web3 Journey

    ChatPilot is a specialized Web3 AI chatbot, expertly designed to lower the barriers to entry in the Web3 ecosystem by understanding traders’ intent and facilitating a wide range of crypto trading operations. Unlike generic AI chatbots focused solely on dialogue, ChatPilot is architected for execution within the Web3 vertical. Its sophisticated multi-LLM hybrid stack incorporates retrieval-augmented generation (RAG), multilingual support, and context-sensitive memory, allowing users to interact with the system using natural language.

    This powerful framework enables ChatPilot to accurately interpret user intent and assist in complex blockchain operations such as token swaps, smart contract deployment, and interaction with DeFi protocols. By providing robust support within its defined scope, ChatPilot empowers users to navigate the intricacies of crypto trading with ease and confidence. While it does not automate actions beyond its operational frontier, it acts as a stable agent layer within the decentralized stack, offering a programmable interface that seamlessly integrates with logic.

    Incentive-Driven Usage: AI That Rewards Participation

    A key driver of ChatPilot’s rapid user growth is its built-in compute-based incentive model. Users are rewarded for performing meaningful actions—minting, bridging, swapping—with rewards calculated and distributed via Tearline’s incentive engine. This approach transforms user interaction into measurable economic activity.

    Node operators and contributors can monetise compute resources and task logic while maintaining full on-chain transparency. The result is a robust, self-sustaining incentive loop that fosters both user retention and network growth, rare among AI tools in the decentralised space.

    Beyond ChatPilot: A Growing Agent Ecosystem

    Tearline’s roadmap extends well beyond ChatPilot. Its multi-agent architecture is already powering new products across both Web2 and Web3 surfaces:

    • GhostDriver:A browser automation agent that processed 400K+ requests that automates website tasks and execution, bridging the gap between centralised and decentralised interactions.

    • FlowAgentA newly launched task orchestrator enabling multi-agent coordination and smart contract execution.

    Each product is built atop the same intent-to-execution logic stack that powers ChatPilot, positioning Tearline as a leading force in the emerging agent economy.

    As AI reshapes how users interact with blockchains, Tearline is not just deploying AI chatbots—it’s scaling intelligent automation as infrastructure. In a space crowded with demos, Tearline delivers usage. And usage is what scales blockspace, and long-term value.

    About Tearline

    Tearline is a full-chain AI agent platform that transforms user intentions into seamless on-chain execution. Through advanced multi-agent coordination, composable workflows, and an evolving incentive economy, Tearline enables the next generation of autonomous, intelligent, and reliable Web3 infrastructure. Its growing product suite includes:

    • ChatPilot – An intent-centric AI chatbot deployed on BNB Chain, Sui and TON, streamlining user onboarding and on-chain actions via natural language.

    • GhostDriver – An execution-focused agent that automates web-based tasks across both Web2 and Web3 environments.

    • FlowAgent – A programmable multi-agent platform designed for decentralized coordination, supporting complex cross-agent workflows.

    Website: tearline.io



    The Post Tearline’s ChatPilot Surpasses 2.5M Interactions — The Scalable AI Chatbot Driving Web3 Onboarding first appeared on ZEX PR Wire