Category: News

  • Franck Muller Unveils Groundbreaking Collaboration with Solana: A Fusion of Swiss Craftsmanship and Blockchain Innovation

    New York, May 23, 2025, At Solana Accelerate, Erol Baliyan, CEO of Franck Muller Middle East, North Africa, and India, announced the brand’s official partnership with Solana. The announcement marked the debut of the Franck Muller x Solana Watch Collection – a symbol of the vibrant and relentless Solana community. This limited-edition series celebrates the shared commitment to innovation, performance, and bold design that defines both brands. The watches are now available for purchase at www.franckmullerencrypto.com.

    Franck Muller, the legendary Swiss watchmaker renowned for its bold designs and technical mastery, has once again redefined the future of luxury timepieces with the launch of its newest creation – a limited-edition collaboration with Solana, one of the fastest and most innovative blockchains in the world.

    In 2019, Franck Muller made history with the launch of the Vanguard Encrypto – the world’s first functional Bitcoin watch, a pioneering piece that bridged the gap between haute horology and digital finance. This was followed by the Nakamoto watch in 2022 and the Nakamoto Chronograph in 2023, paying tribute to Bitcoin’s elusive creator.

    Today, Franck Muller is proud to announce a new chapter in its history of innovation – its partnership with Solana.

    To celebrate this shared spirit of innovation and excellence, Franck Muller and Solana have unveiled the Franck Muller x Solana limited edition timepiece. Limited to only 1,111 pieces, this exclusive collection pays homage to the validator nodes powering the Solana network.

    The Franck Muller x Solana timepiece goes beyond traditional watchmaking — it’s a bold symbol of digital identity and true ownership. Encased in a 41mm frame treated with SPECTRACOAT® — a cutting-edge finish designed to reflect the iconic colors of the Solana ecosystem — the watch combines standout aesthetics with lasting durability. Crafted from an advanced metal and oxide composite, it delivers exceptional performance and comfort.

    The Solana logo is placed at the center of the dial, representing innovation and community. Positioned at 12 o’clock, a dynamic QR code links the watch to a unique digital experience, securely connected to the owner’s Solana wallet.

    Paired with a soft rubber strap in white, purple, or turquoise, this timepiece is a fusion of cutting-edge technology and precise craftsmanship.

    “We are very proud of this project,” said Erol Baliyan, CEO of Franck Muller in the Middle East, Africa, and India. “This collaboration is just the beginning —we are exploring new and exciting projects that will take place on the Solana blockchain. We’re excited about what’s coming next.”

    The unveiling of the Franck Muller x Solana timepiece marks a defining moment in the evolution of luxury and technology. By uniting the heritage of Swiss watchmaking with the speed and innovation of the Solana blockchain, this collaboration opens the door to a new era of digital craftsmanship.

    This Press Release is done by GoldenGatePR, for any enquires please contact us on: https://www.goldengatepr.com/

  • We Pickup Clothes Surpasses One Million Pounds of Clothing Diverted from Landfills Across Chicagoland

    Milestone Marks Major Environmental and Community Impact Through Free Clothing Pickup Program

    Chicago, Illinois, 23rd May 2025, ZEX PR WIREWe Pickup Clothes, one of the leading clothing collection services in Chicagoland, proudly announces a major milestone: over one million pounds of clothing have been successfully diverted from landfills since the company’s founding.

    This achievement represents not just a triumph for the environment, but also a meaningful way for the community to make a lasting difference, one clothing pickup at a time. With a growing focus on sustainability and social impact, We Pickup Clothes has built its success on a simple but powerful model: offering free, convenient home pickups of gently used clothing and textiles while giving back to both local and global communities.

    Every year, millions of pounds of textiles end up in U.S. landfills, contributing to environmental strain and wasted resources. By providing an easy and free pickup service, We Pickup Clothes empowers Chicagoland residents to declutter responsibly and reduce landfill waste.

    We’re incredibly proud of this milestone,” said a spokesperson for We Pickup Clothes. “One million pounds of clothing kept out of landfills is a testament to how much of an impact everyday people can make when given the opportunity to act.

    Usable items collected by We Pickup Clothes are sent to underdeveloped countries, providing affordable clothing options to communities in need. Items that cannot be reused are responsibly recycled or repurposed to further minimize environmental impact.

    This isn’t just about moving bags of clothes,” the spokesperson added. “It’s about creating a real, tangible impact—supporting global communities with affordable clothing and helping to protect the environment here at home.

    Beyond their environmental mission, We Pickup Clothes has built a strong charitable arm focused on supporting local organizations in the Chicagoland area. For every pickup made, the company donates a meal to the Greater Chicago Food Depository, ensuring that local families also feel the benefits of community participation.

    Additionally, We Pickup Clothes regularly makes charitable contributions to local organizations, reinforcing their commitment to the communities they serve without directly distributing the collected items locally.

    We believe in building a circle of impact,” said the spokesperson. “Our customers’ contributions not only extend the life of clothing and textiles but also help feed families in Chicago and support important local causes. It’s a full-circle way of giving, and it’s something our entire team is passionate about.

    Since its inception, We Pickup Clothes has expanded its operations to cover a wide footprint throughout the Chicagoland area, offering a reliable and straightforward pickup process. Residents simply schedule a pickup online and leave their items outside their homes on the designated day. There’s no need for direct interaction, and there are no hidden costs involved.

    This user-friendly approach has earned We Pickup Clothes a loyal customer base and steady word-of-mouth growth. Today, thousands of pickups are completed each month, and the momentum continues to build.

    What makes We Pickup Clothes stand out is our commitment to consistency and community impact,” said the spokesperson. “We’ve created a system that is easy for customers and meaningful for the environment and local neighborhoods.

    According to the EPA, textiles are one of the fastest-growing waste streams in the country. Americans throw away over 11 million tons of textiles annually. Most of this material could be recycled or reused, yet less than 15% actually ends up being recovered.

    By surpassing one million pounds diverted, We Pickup Clothes demonstrates that collective small actions can lead to major environmental benefits.

    We’re not just offering a service—we’re building a movement toward a greener, more responsible future,” said the spokesperson. “It starts with something as simple as cleaning out your closet and scheduling a pickup. Every bag makes a difference.

    The milestone is a major accomplishment, but for We Pickup Clothes, it’s just the beginning. The company has ambitious plans for the future, aiming to double the amount of clothing diverted from landfills over the next three years.

    Plans for growth include expanding their pickup services into additional nearby markets, increasing partnerships with local organizations for charitable support, and enhancing recycling processes to further minimize textile waste.

    We’re excited about the road ahead,” said the spokesperson. “The more people who participate, the greater the impact we can have together. We believe the Chicagoland community is just getting started when it comes to sustainable giving and conscious decluttering.

    The We Pickup Clothes process is designed to be as easy and accessible as possible:

    Schedule a Pickup: Residents visit their official website to schedule a free home pickup.

    Bag and Label Items: Clothing and textiles are placed in bags, labeled for We Pickup Clothes, and left outside on the scheduled day.

    Impact: Items are collected, sorted, and either sent abroad to provide affordable clothing, recycled responsibly, or repurposed when appropriate. Each pickup also triggers a meal donation to the Greater Chicago Food Depository.

    Items accepted include clothing, shoes, linens, and other textiles in any condition, providing an easy way for households to reduce waste without the hassle of transportation.

    We Pickup Clothes extends heartfelt thanks to every individual, family, and business that has participated in reaching this milestone.

    We couldn’t have reached this milestone without the incredible support of the Chicagoland community,” the spokesperson concluded. “Every pickup, every bag of clothes, every person who decided to make a difference—they are the real heroes of this achievement. We are honored to be the bridge between their generosity and the global and local communities it touches.

    About We Pickup Clothes

    We Pickup Clothes is one of the leading clothing collection services based in Chicagoland, focused on reducing landfill waste through convenient home pickups of clothing and textiles. Usable items are sent to underdeveloped countries to provide affordable clothing, while pickups support local charitable organizations through meal donations and monetary contributions. With a mission centered on sustainability and social responsibility, We Pickup Clothes makes it easy for individuals and families to declutter with purpose.

    Contact

    Website: https://www.wepickupclothes.com/

    Phone: +1 (855) 796-0887



    The Post We Pickup Clothes Surpasses One Million Pounds of Clothing Diverted from Landfills Across Chicagoland first appeared on ZEX PR Wire

  • We Pickup Clothes Expands Free Donation Pickup Service to 75+ Cities Across Chicagoland, Making Giving Back Easier Than Ever

    Now Serving More Neighborhoods Than Ever, the Clothing Pickup Service Offers a Simple Way for Residents to Support Global Aid and Local Impact Without Leaving Home

    Chicago, Illinois, 23rd May 2025, ZEX PR WIREWe Pickup Clothes, one of the most trusted names in clothing donation pickup, has announced a significant expansion of its free donation pickup service across the greater Chicagoland area. The company now services more than 75 cities throughout the region, helping thousands of residents participate in charitable giving from the comfort of their homes.

    This move represents a major step forward in We Pickup Clothes’ ongoing mission to make donating gently used clothing and household items more accessible for individuals and families. With a growing number of pickup zones, the company is eliminating the traditional barriers associated with donation drop-offs, including time constraints, transportation issues, and storage concerns.

    Expanding our service to over 75 cities means we can help more people make meaningful contributions without disrupting their daily routines,” said a spokesperson for We Pickup Clothes. “Our model is designed to keep things simple—schedule a pickup, leave your items outside, and we’ll handle the rest. It’s all about creating convenience while supporting impactful causes.

    We Pickup Clothes has built its reputation on a straightforward yet effective donation system. Customers can schedule a free pickup online or by phone. On the selected date, they place their gently used clothing, shoes, and household items outside for collection. The service is free, with no fees or obligations.

    Once collected, usable items are sent to underdeveloped countries where they become affordable clothing options for people in need. In doing so, the company contributes to a circular economy that extends the life of garments and reduces textile waste. Items that are not reusable are responsibly recycled or repurposed to minimize their environmental impact.

    Beyond this global reach, We Pickup Clothes ensures that each pickup also contributes to the local community. For every pickup scheduled, the company donates a meal to the Greater Chicago Food Depository. Additionally, We Pickup Clothes makes regular financial contributions to local organizations and causes in the Chicagoland area.

    Our mission has always been twofold: to reduce waste and to support communities,” the spokesperson explained. “By sending clothing to parts of the world where it’s truly needed and contributing resources locally, our impact is both far-reaching and deeply rooted in the neighborhoods we serve.

    The decision to expand came in response to increasing demand across the Chicagoland suburbs and outlying areas. As word spread about the convenience and social impact of We Pickup Clothes’ service, more residents began requesting pickups in towns outside the original service map. The company listened and responded.

    Communities now benefiting from the expansion include Aurora, Naperville, Evanston, Schaumburg, Oak Park, Bolingbrook, Orland Park, Elgin, Arlington Heights, and dozens more. With this growth, We Pickup Clothes has effectively doubled its operational capacity in the past year.

    According to company representatives, the expansion was made possible through strategic investments in logistics, staffing, and customer service. “We’re proud of how we’ve scaled our operations while maintaining the personal, responsive service that people count on,” said the spokesperson. “This isn’t just about reaching more homes—it’s about making every pickup matter.

    We Pickup Clothes sets itself apart by offering clear and honest communication about how donations are used. Unlike some donation programs that leave contributors guessing about where their items end up, We Pickup Clothes is upfront: usable donations are shipped to underdeveloped countries, where they are made available at low cost, contributing to both accessibility and sustainability abroad.

    Meanwhile, every scheduled pickup provides tangible benefits at home. By donating a meal to the Greater Chicago Food Depository for each completed pickup, the company ensures a reliable stream of support to one of the region’s most essential hunger-relief organizations. Additionally, We Pickup Clothes allocates part of its proceeds to support local nonprofits through monetary contributions—not in-kind donations of clothing or goods, but real funds that local groups can put toward their missions.

    We recognize that giving back needs to be both impactful and practical,” the spokesperson noted. “When someone donates through our service, they’re not just cleaning out their closet—they’re helping feed a neighbor, support a school program, or back a community health initiative. That’s the bigger picture we’re part of.

    Another defining feature of We Pickup Clothes’ model is its focus on the donor experience. The scheduling process is intentionally quick and user-friendly, requiring only a few clicks on the company’s website. Customers receive reminders before their pickup date and instructions to ensure their items are collected smoothly.

    By removing common barriers, We Pickup Clothes enables more people—including seniors, busy families, and those without transportation—to participate in giving. This inclusivity has played a major role in the company’s continued growth and its ability to expand services with confidence.

    People want to help. They just need a way that fits their lives,” said the spokesperson. “Whether someone is cleaning out after a move or simply updating their wardrobe, we want to make sure that moment becomes an opportunity to make a difference.

    As We Pickup Clothes continues to expand, the company is exploring new ways to increase its social impact, improve its sustainability efforts, and deepen its connections with local partners. The company also plans to increase its engagement with donors, offering more transparency into how each pickup contributes to global aid and local giving.

    In the coming months, additional service areas are expected to be announced, and the company will introduce enhanced features on its website to streamline scheduling even further.

    Our commitment to the Chicago region is only growing stronger,” said the spokesperson. “We’re incredibly grateful for the trust people have placed in us, and we’re excited to keep building a system of giving that benefits everyone—whether they live across the street or across the world.

    For more information or to schedule a pickup, visit We Pickup Clothes’ official website.

    About We Pickup Clothes

    We Pickup Clothes is one of the leading donation pickup services in the United States, committed to helping individuals and families give back with ease. Through its free pickup program, the company collects gently used clothing and household items, sending usable goods to underdeveloped countries where they become affordable resources for those in need. For every pickup scheduled, We Pickup Clothes donates a meal to the Greater Chicago Food Depository and contributes funds to support local organizations and charities. With a focus on transparency, sustainability, and convenience, We Pickup Clothes is redefining how people contribute to causes that matter—both globally and locally.

    Contact

    Website: https://www.wepickupclothes.com/

    Phone: +1 (855) 796-0887



    The Post We Pickup Clothes Expands Free Donation Pickup Service to 75+ Cities Across Chicagoland, Making Giving Back Easier Than Ever first appeared on ZEX PR Wire

  • Pepe Heimer Introduces AI-powered Yield Optimization and Launches PEHEM Token Presale

    New York, USA, 23rd May 2025, ZEX PR WIRE, Pepe Heimer, a new memecoin merging the prevalent meme culture with real utility, officially launched with a new approach to integrate AI-powered DeFi tools for yield optimization. The project seeks to solve real problems in decentralized finance with innovative and powerful products. Moreover, the $PEHEM presale is currently live on the Pepe Heimer official website, projected to reach $100K, and aiming to build support for the project’s early development stages.

    Pepe Heimer is a Layer-2 ecosystem driven by artificial intelligence. Unlike other memecoins, Pepe Heimer bridges entertainment and infrastructure through a robust suite of DeFi tools. Its unique, character-driven brand is inspired by Pepe the Frog and the legacy of J. Robert Oppenheimer, the father of the atomic bomb. More importantly, Pepe Heimer is on a mission to provide real utility in a DeFi landscape overcrowded by useless and short-lived initiatives.

    Pepe Heimer is launching its own Ethereum Layer 2 chain, focusing on speed, efficiency, and scalability. This ecosystem will grow to include DEX, Bridge, and zk-Rollups features supporting rapid transactions, cross-chain liquidity movements, and low fees. Pepe Heimer lowers the entry barrier and gives smaller retail investors and active DeFi users access to farming, trading, and staking opportunities without the usual friction.

    Fueling this high-performance platform is the Pepe Heimer token, $PEHEM, with a total supply of 19,450,000,000 tokens distributed as follows:

    • Presale – 40%
    • Staking and community – 33%
    • Liquidity – 12%
    • Marketing – 10%
    • L2 Inventory – 5%

    The $PEHEM presale is live and running. Pepe Heimer allocated a significant portion of $PEHEM to the presale to ensure enough liquidity and participation, and it worked. The event already raised $23,485.741 in USDT out of the $50,000 goal and it’s projected to reach $100k.

    Currently, 1 $PEHEM is selling at $0.0001803, providing an excellent opportunity for memecoin enthusiasts to onboard the project in its early days. Anyone can purchase $PEHEM on the Pepe Heimer website by connecting their wallets.

    Pepe Heimer also stands out through the AI-powered tools it integrates into its DeFi-reshaping mission. The project has developed several powerful products, including Atomic HeimerFi for yield optimization and Gem Fission, an AI sniper for token gem detection.

    Atomic HeimerFi is an AI-powered yield optimization tool designed to help users maximize their profits. Unlike most DeFi farming tools, it does not require micromanagement, allowing beginners to boost their gains faster.

    Furthermore, Atomic HeimerFi automatically reallocates funds to the best-performing DeFi strategies across lending, basis trading, and interest rate arbitrage while minimizing gas usage and risk. $PEHEM holders no longer have to waste time on research and rebalance. Instead, they can rely on Atomic HeimerFi’s autopilot-like mechanism to earn more with zero manual effort.

    Gem Fission is an AI-driven sniper bot that scans the blockchain in real time to detect and act on early token launches. Its complex design features predictive analytics and real-time surveillance to quickly encounter the most lucrative new token initiatives.

    $PEHEM holders can use Gem Fission to find potential moonshots in their early development stages. The tool acts as a highly intuitive AI assistant, pinpointing the soon-to-be-launched tokens worth considering.

    Pepe Heimer has an ambitious roadmap divided into 4 stages:

    Phase 1: Theoretical Foundations

    This stage is almost over, and the team used it to design the $PEHEM tokenomics, conceptualize the bridge, and grow its community across social platforms.

    Phase 2: Chain Reaction

    During this stage, the Bridge & Atomic HeimerFi enters the testnet. The project will also launch Gem Fission and strike strategic partnerships for further expansion.

    Phase 3: Trinity Test

    At this point, Pepe Heimer layer 2 goes live with zk-Rollups and more. Pepe Heimer aims to achieve widespread popularity through full decentralization and non-stop innovation.

    Phase 4: Mushroom Cloud

    During this stage, Pepe Heimer should relieve control of the growing PepeDAO, and the ecosystem will reach completion.

    About Pepe Heimer

    Pepe Heimer is a new memecoin integrating powerful AI tools with DeFi to provide real utility and solve many of the problems in the crypto landscape. The project stands out through its Ethereum Layer 2 ecosystem, boasting ultra-low gas fees, fast transactions, cross-chain interoperability, automatic yield farming, and AI-driven token sniping features.

    The $PEHEM token presale is live here, providing a prime opportunity for early entry.

    Follow Pepe Heimer for ongoing updates and community engagement here: Website, X, Facebook, Instagram, Telegram, YouTube, Pinterest, and Substack.



    The Post Pepe Heimer Introduces AI-powered Yield Optimization and Launches PEHEM Token Presale first appeared on ZEX PR Wire

  • Harry Sidhu Shares His Inspiring American Dream Journey in Exclusive Interview Feature

    From Janitor to Mayor: Former Anaheim Leader Reflects on His Life, Career, and Commitment to Community

    Anaheim, CA, 23rd May 2025, ZEX PR WIRE, In a rare and candid interview, Harry Sidhu, the former Mayor of Anaheim, opens up about his remarkable journey from immigrant janitor to successful engineer, entrepreneur, and public servant. The exclusive online feature, titled “Coffee with Harry Sidhu: How a Janitor Became Mayor,” explores the humble beginnings, career milestones, and personal values that shaped one of Anaheim’s most recognizable civic leaders.

    Sidhu arrived in the United States from India in 1974 with only six dollars to his name and a strong desire to build a better life. In the interview, he reflects on his early struggles in Philadelphia, juggling night shifts as a janitor while attending community college by day. His persistence led to a mechanical engineering degree from Drexel University and a career with major corporations including Amtrak, Rockwell International, and General Dynamics.

    After shifting gears into business, Sidhu and his wife Gin built a restaurant portfolio that grew to 28 locations across Southern California. But it was his desire to serve that brought him into the political spotlight. After moving to Anaheim Hills in 1994, Sidhu joined local government efforts and was elected to the Anaheim City Council in 2004. In 2018, he was elected Mayor.

    “Leadership isn’t about easy decisions—it’s about doing what’s right,” Sidhu says in the interview, recalling the tough calls made during the COVID-19 pandemic. Under his guidance, Anaheim distributed more than $70 million in aid, kept city workers employed, and launched vital health and small business programs.

    The interview highlights key moments in his public service career, including efforts to support Spanish-speaking business owners, create homeless outreach programs, and promote international cooperation.

    “I think about that janitor job a lot,” Sidhu says. “I think about how far I’ve come. I still believe in working hard, helping others, and staying humble.”

    The feature offers a unique look into the life of a man who overcame language barriers, financial hardship, and political challenges to leave a lasting impact on his community.

    About Harry

    Harry Sidhu is a retired public servant, engineer, and entrepreneur. He served two terms on the Anaheim City Council and was elected Mayor in 2018. He is known for his work on homelessness, small business support, and public health initiatives. In retirement, he remains an advocate for opportunity, resilience, and service.

    To read the full interview, click here.



    The Post Harry Sidhu Shares His Inspiring American Dream Journey in Exclusive Interview Feature first appeared on ZEX PR Wire

  • Marjorie Jeffrey on The New Growth Stack: Integrating UX, Analytics, and Brand Architecture to Drive Modern Marketing Success

    Michigan, US, 23rd May 2025, ZEX PR WIRE, Successful marketing no longer hinges on isolated tactics or disjointed tools in a rapidly evolving digital landscape. According to Marjorie Jeffrey, a senior marketing strategist and brand consultant with over 15 years of experience, the future belongs to brands that embrace an integrated growth stack that combines user experience (UX) design, marketing analytics, and cohesive brand architecture into a single, strategic system.

    “Too often, companies treat UX, data, and branding as separate disciplines,” says Jeffrey. “But in reality, the customer doesn’t experience your organization in fragments; they experience the whole brand in every click, scroll, and interaction. The real opportunity lies in aligning those functions to speak with one clear, meaningful voice.”

    Jeffrey’s approach to marketing is rooted in systems thinking. She believes meaningful growth occurs when the customer journey is optimized for performance and deeply attuned to human behaviour. With advanced certifications in user experience design, behavioural economics, and marketing analytics, she has helped dozens of mission-driven brands, from tech startups to global wellness companies, build marketing ecosystems that convert attention into action and awareness into loyalty.

    In an era of scarce user attention and fierce competition, Jeffrey warns against over-reliance on data without context or creative direction. “Dashboards surround us, but many brands still struggle to extract actionable insights,” she explains. “Analytics should be used not just to measure success, but to inspire more empathetic design and more relevant messaging. When you let data inform UX and let UX reflect the brand’s identity, you create experiences that feel both intuitive and intentional.”

    Marjorie Jeffrey notes that this alignment is especially critical during organizational change, such as rebrands, product pivots, or market expansions. “If your brand architecture isn’t clear internally, it won’t translate externally. And if your UX doesn’t deliver on your brand promise, you’ll lose trust,” she adds. Her consulting practice often begins with deep-dive messaging audits and customer journey mapping to uncover friction points and areas of misalignment.

    Once those gaps are identified, Jeffrey works closely with cross-functional teams to realign goals, assets, and communications into a unified strategy. “Marketing isn’t just about acquiring new customers, it’s about building systems that evolve with them. That means integrating today’s tools with the psychology that has always driven human connection.”

    This philosophy is already being adopted by forward-thinking organizations looking to break down silos between design, content, and performance marketing. One recent client, a digital education platform, credits Jeffrey with helping them reframe their brand architecture to better reflect the needs of their diverse audience. This resulted in a 23% lift in engagement and a 17% increase in qualified leads in just one quarter.

    “Marjorie helped us see that our user flows, tone of voice, and design choices weren’t aligned, and it was confusing our audience,” said the company’s CMO. “Her framework helped us rebuild our strategy from the inside out.”

    According to Marjorie Jeffrey, the most effective marketing teams moving into 2025 will be those who embrace integration, not just of tools, but of disciplines. “The new growth stack isn’t about chasing the latest app or automation,” she says. “It’s about understanding how your brand lives in people’s minds, how it behaves on their screens, and how you can consistently make that experience more useful, human, and memorable.”

    Beyond her consulting work, Jeffrey continues to contribute to the broader marketing conversation through thought leadership, mentoring, and public speaking. She has recently spoken on panels about inclusive messaging, the ethics of AI in advertising, and the importance of psychological insight in creative planning.

    Jeffrey is clear when asked what advice she would give to brands looking to build a better growth stack: “Start by listening to your data, your users, your team. Then build from there. Great marketing doesn’t interrupt; it invites, engages, and evolves.”

    For brands seeking to future-proof their marketing strategy, Marjorie Jeffrey offers more than a toolkit. She offers a mindset shift.

    To learn more visit: https://marjorie-jeffrey.com/



    The Post Marjorie Jeffrey on The New Growth Stack: Integrating UX, Analytics, and Brand Architecture to Drive Modern Marketing Success first appeared on ZEX PR Wire

  • Annapolis-Based Engineer Alexander Habighorst on the Importance of Cross-Sector Experience in Tech Careers

    Michigan, US, 23rd May 2025, ZEX PR WIREAlexander Michael Habighorst didn’t follow the typical path into the tech industry. With academic roots in political science and liberal arts, and early career experience in nonprofit policy and research, his transition to software quality assurance might seem unconventional. Alex Habighorst’s wide-ranging background is proving a distinct advantage.

    Today, as a Quality Assurance Engineer, Habighorst leads test planning sessions, manages project timelines, and conducts detailed application testing. His work ensures that software functions reliably and meets high standards for usability and accessibility. This role draws on more than just technical expertise; it requires critical thinking, communication, and problem-solving skills developed over the years across multiple sectors.

    “Coming from a policy and research background, I was used to analyzing systems, writing clearly, and collaborating across teams,” Habighorst says. “Those same principles apply in software development, especially in QA, where you’re often the final check before a product reaches users.”

    Before entering tech, Habighorst worked coordinating research programs and facilitating academic partnerships. He later served as a Development and Research Associate at the CO2 Coalition, where he co-authored white papers and managed outreach databases. These roles sharpened his analytical abilities and attention to detail, two traits he now uses daily in test documentation and bug tracking.

    Habighorst holds a Master of Arts in Liberal Arts and a B.A. in Political Science, cum laude, from Mississippi State University. He also completed political philosophy and literature coursework. Throughout his education, he developed habits of close reading, structured reasoning, and systematic inquiry, all of which translate seamlessly into his current role.

    “At its core, QA is about asking the right questions,” Habighorst explains. “What does the user expect to happen? What assumptions does the software make? Where might something break under pressure? Those questions are often philosophical as much as technical.”

    Colleagues say Alex Habighorst’s perspective adds depth to every project. His test cases reflect functionality checks and concerns about user clarity, accessibility, and broader usability implications. That cross-disciplinary insight, they note, makes him a valuable asset during both planning and review stages.

    “Alexander brings a lot more than testing to the table,” said a senior team member. “He understands how to connect technical requirements with user expectations. He’s able to step back, see the bigger picture, and spot issues that aren’t always obvious in the code alone.”

    In recent years, more technology firms have begun to value candidates with hybrid experience. With software touching everything from education to healthcare to public policy, companies increasingly seek professionals who can navigate complex, real-world contexts.

    Alexander Habighorst’s professional experience also includes work in elementary education, library services, and nonprofit consulting. His ability to adapt and thrive in diverse environments has helped him succeed in QA, where flexibility and clear communication are essential. He’s also presented political science research at national conferences, further shaping his ability to effectively analyze systems and present findings.

    He advises young professionals exploring tech from nontraditional backgrounds: “Don’t assume that your past experience won’t translate. A lot of what makes someone effective in tech, especially in QA, has to do with how they think, how they wrYou already have a strong foundation, and how they collaborate. If you’re detail-oriented, curious,already have a strong foundation.”

    Alex Habighorst remains committed to the same interdisciplinary mindset that’s guided his career so far, bridging the gap between ideas and execution, theory and practice.

    To learn more visit: https://alexhabighorst.com/



    The Post Annapolis-Based Engineer Alexander Habighorst on the Importance of Cross-Sector Experience in Tech Careers first appeared on ZEX PR Wire

  • Cincinnati Solar Company Opens Investment Round

    GoSun –  a Solar EV Investment Opportunity

    Cincinnati, Ohio, 22nd May 2025, GoSun is taking their innovative solar energy company to StartEngine for an Equity Crowdfunding raise.  GoSun recently  launched its new EV Solar Charger, and has seen viral response on TikTok and Instagram, with over seven million views. GoSun has already received over 2,000 reservations, representing $8 M in the pipeline of pre-orders.

    Now, GoSun is raising funds to help scale this Solar Car Charger as well as develop new products. “We are giving our customers and others a chance to own a piece of the clean energy future.” Patrick Sherwin, CEO of GoSun, says. “Now, thanks to  StartEngine the public can invest and own a part of small, start-up companies that they believe in – a real vote with their dollars. GoSun is a crowdfunded company so it makes a lot of sense to have our customers also become investors, all details available at StartEngine “

    GoSun, a home grown Cincinnati company started in an old garage in Northside, has now shipped over 175,000 solar products to customers in over 80 countries and generated over $25M in sales. GoSun makes a variety of portable solar products; including breakthrough solar ovens, portable refrigerators, solar power generators, water purification systems, solar electric boats, off-grid campers, and more.

    GoSun’s award winning technology has been recognized by the likes of CES, FastCo. and The White House for innovation and impact. Honoring the contribution made towards eliminating global emissions, CES awarded GoSun with StartUp of the Year, a Climate Change Innovation Award, and several Innovation Honoree Awards.

    “Most of the world is looking for ways to alleviate the problems of Climate Change. GoSun serves a unique market niche because our products are built for recreation and resilience that meet immediate, everyday needs,“ Sherwin stated.  Our Solar Electric Car Charger makes any EV even better because owners can literally drive on sunshine everyday.”

    With innovation at its core, GoSun introduces several new products every year; launching an off-grid camper in 2021, a series of solar electric boats in 2022, and has introduced its newest product, EV Solar Charger, directly on its website at www.gosun.co

    Supporting non profits around the world, GoSun donates products needed during relief exercises. Whether used in recreation or in times of need, all of GoSun’s products are designed so no one goes without cooking, cooling, light, or power – all available at www.gosun.co   To take a better look into GoSun, view their StartEngine campaign here

    About GoSun

    Founded in 2016, GoSun has become the first consumer solar appliance manufacturer to break into mainstream markets. GoSun’s breakthrough solar-powered technologies can cook, cool, light, power electronics and now, charge your EV with the Sun.. These affordable products are all portable, super efficient, and free of harmful carbon emissions. Based in Cincinnati, Ohio, has established partnerships with companies and organizations including REI, Home Depot, the UN, Red Cross, and various NGOs. Visit www.gosun.co for more information.

    This Reg CF offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.



    The Post Cincinnati Solar Company Opens Investment Round first appeared on ZEX PR Wire

  • LAXMINT Empowers Artisanal Gold Mining via Digital Real World Assets

    Castries, St. Lucia, 22nd May 2025, LAXMINT, a hybrid technology and investment company, has officially launched with a mission to unlock the Artisanal and Small-scale Gold Mining (ASGM) sector through transparent, ethical, and scalable working capital solutions. Combining Future Technologies like Artificial Intelligence, Machine Learning, Digital Assets together with Real World Assets (RWA), and ESG tracking, LAXMINT aims to bridge real gold mining production and digital assets capital markets—creating an entirely new category of investable assets, leveraging liquidity.

    Artisanal Small-Scale Gold Mining contributes over 20% of the world’s gold production, yet remains critically ignored, particularly lacking access to working capital, finance, machinery, technology and environmental accountability.

    LAXMINT offers a complete solution for these problems by providing access to working capital, modern finance, eco-friendly equipment & machinery, and smart technologies to Artisanal Small-Scale Gold Miners.

    “LAXMINT believes in transforming Real World Assets (RWAs) for unlocking capital, and ensuring fair access to financial resources for mining communities worldwide. From remote villages to global opportunities, LAXMINT is redefining value creation with underground assets,” said Christopher Greenwood, Chief Strategy Officer at LAXMINT. “We’re building a new system where early investors aren’t left to crude speculation—they participate in verified production and are rewarded with real gold or stable digital assets.”

    Mining operations will commence in Africa, with gold production targeted to begin within six months. The first joint venture will pilot the technology infrastructure on the ground, capturing production data, enabling full supply chain traceability, and integrating oracles for environmental and social responsibility (CSR) metrics, including zero mercury usage, local employment, and deforestation.

    “LAXMINT aims to empower the artisanal gold mining communities to enhance their production, upgrade their living standards, and bring them to the forefront of society, securing a prosperous future. More than a traditional gold industry investment — we are developing digital infrastructure for the future gold standards of the world,” said Thanveer Ummer, CEO of LAXMINT. “Our system will give governments and communities tools to monitor national gold production, exports, ensure compliance, and create inclusive financial systems that reward ethical operations.”

    The initiative aligns with growing global demand for Real World Assets (RWAs), providing exposure to gold as a yield-generating, verifiable asset. LAXMINT’s strategic roadmap includes token issuance, RWA gold-pegged instruments, ESG data integration, and listing plans by Q1 2026.

    With Africa as its launchpad, LAXMINT is poised to scale globally, offering a clear path for impact-driven investors, sustainable development practitioners, and Web3 innovators to co-create the next generation of ethical mining finance.

    About LAXMINT

    LAXMINT is a hybrid technology development and investment initiative led by Prosperium Ltd., based in St. Lucia. Focused on transforming the Artisanal Small-scale Gold Mining (ASGM) sector, LAXMINT leverages Real World Asset (RWA) infrastructure to power ethical mining, transparent gold production, and real-world asset tracking. Through strategic joint ventures, ESG monitoring, and community empowerment, LAXMINT aims to unlock sustainable value from beneath the ground to the global market.

    Contact Information:

    Website: www.laxmint.io 📧
    Email: [email protected]

    Media Contact:
    Organization: Synergy Global Enterprise LLC
    Name: Gopi Divecha
    Contact Number: +6586940671
    Address: 111 North Bridge Road #21–01, Singapore 179098
    Website: https://pixelproduction.com/
    Email: [email protected]

  • Downgrading Sage 50 Quantum can reduce costs, simplify processes, and ensure your accounting software matches your company’s current stage

    Brandon, MB, 22nd May 2025, ZEX PR WIRE, Sage 50 Quantum is the most advanced version of Sage’s accounting software, designed for larger businesses with complex needs. However, many companies eventually find that downgrading from Sage Quantum to Sage Premium or Pro makes more sense—both operationally and financially.

    Quantum comes with a higher subscription price due to its extended features and multi-user capacity. If your business no longer needs those extras, downgrading can result in significant cost savings without sacrificing essential functionality.

    Quantum includes advanced inventory, job costing, and reporting tools that can overwhelm smaller teams. Pro and Premium versions offer a more streamlined interface, making day-to-day accounting tasks easier for non-specialist users.

    As companies downsize, simplify operations, or move toward cloud-based tools, the robust features of Quantum may become unnecessary. A leaner version better aligns with current needs, especially for businesses with fewer users or reduced transaction volumes.

    With fewer features and users to support, Pro and Premium versions often run faster and are easier to maintain, especially on older hardware or in smaller network environments.

    For businesses considering a future switch to software like QuickBooks or cloud-based platforms, downgrading first can be a step toward simplification, making data migration easier down the road.

    While Sage 50 Quantum offers powerful features, it’s not always the best fit for every business long-term. Downgrading can reduce costs, simplify processes, and ensure your accounting software matches your company’s current stage.

    To learn more about making the switch, visit https://e-tech.ca/Sage-50-Quantum-Downgrade-Service.aspx

    About E-Tech

    Founded in 2001, E-Tech is the leading file repair, data recovery, and data conversion services provider in the United States and Canada. The company works to stay up to date on the latest technology news, reviews, and more for their customers.

    For media inquiries regarding E-Tech, individuals are encouraged to contact Media Relations Director, Melanie Ann via email at [email protected]

    To learn more about the company, visit: www.e-tech.ca



    The Post Downgrading Sage 50 Quantum can reduce costs, simplify processes, and ensure your accounting software matches your company’s current stage first appeared on ZEX PR Wire