Pune, Maharashtra, India / 10th August 2020 / ZEXPRWIRE / – The global dehydrated potato market size is expected to reach USD 8.84 billion by 2026 while exhibiting a CAGR of 6.83% between 2019 and 2026. This is ascribable to factors such as increasing demand for processed food products across the globe. Fortune Business Insights, publishes this information in its latest report, titled “Dehydrated Potato Market Size, Share & Industry Analysis, By Form (Flakes, Powder, Dices, Shreds, and Others), Nature (Organic and Conventional), By Distribution Channel (Food Services and Retail Channel), and Regional Forecasts, 2019 – 2026.” The report further mentions that the market was worth USD 5.23 billion in 2018 and is anticipated to rise exponentially during the forecast period.
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Potatoes are rich in carbohydrates, vitamins, and potassium. They are widely used in several culinary dishes across the globe. Fresh potatoes undergo dehydration process, wherein they are completely dried by removing their moisture content. Therefore, dehydrated potatoes or instant potatoes are the popular processed food product consumed globally owing to better digestive properties, compared to fresh potatoes. They are affordable and enriched with nutritional properties such as high in niacin, vitamin C, vitamin B6, and manganese, among others that make them a popular choice for consumption.
What does the Report Include?
The market report includes a detailed assessment of the various market drivers and restraints, opportunities, and challenges that the market will face during the projected horizon. The report provides comprehensive research into the regional developments of the market, affecting the market growth. The report includes information sourced from the advice of expert professionals from the industry by our research analyst using several research methodologies for the market. In addition to this, the competitive landscape offers further detailed insights into the strategies such as product launches, partnerships, merger and acquisition, and collaborations adopted by the companies to maintain market stronghold between 2019 and 2026.
Increasing Demand for Processed Food to Stoke Demand
Food processing improves the taste, texture, and shelf-life of the food products by applying technological and scientific principles to stop the natural process of decaying of the food products. In addition to this, processed foods are safe for consumption owing to the reduction in harmful bacteria during processing. Owing to several benefits of processed food products such as instant potatoes, there is a huge demand for culinary purposes across the globe. Therefore,
high adoption of dehydrated potatoes in processed food industry is driving the global dehydrated potatoes market growth during the forecast period. For instance, in April 2020, Idahoan Foods, a potato processer company, reported a 250% increase in sales for its products in the month of March. The leading seller of mashed instant potatoes in the US, people queued up at their stores to stock non-perishable processed food products amid the ongoing global pandemic, COVID-19.
Exponential Production of Potatoes in Asia-Pacific to Propel Demand
Among all regions, the market in Asia-Pacific is expected to witness significant growth and register highest global dehydrated potato market revenue during the forecast period. This is attributable to factors such as high cultivation of potatoes in countries such as China and India. The growing demand for nutritious food and presence of large population in Asia Pacific will contribute to the market growth. Additionally, lucrative opportunities for the manufacturers and changing lifestyle preference of the consumers are expected to favor market growth. North America, on the other hand, is likely to gain momentum owing to increasing demand for processed food products in the countries such as the US. High adoption of dehydrated potatoes in seasoning ingredients, salads, and sauces will favor the market growth in the region between 2019 and 2026.
Merger and Acquisition Strategies by Major Companies to Drive the Market
According to Fortune Business Insights, the global dehydrated potato market share is evenly distributed between established companies such as McCain Foods, Idahoan Foods, and Idaho Supreme Potatoes, among others. The companies are adopting strategies such as merger and acquisition, collaboration, introduction of new product, and partnerships to consolidate their position and maintain market stronghold during the forecast period.
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