New York, US, 2nd June 2022, ZEXPRWIRE, Nicholas Brill, the CEO of Brill Marketing, explores the growing role of artificial intelligence as a critical tool in marketing. Brill holds that going into the future, A.I. will take an even more crucial role in marketing. At his firm, Brill has seen a steady increase in data scientists relative to other employees. 

One of the main reasons Brill expects A.I. to take a more critical role in marketing is the ability to personalize the customer experience in ways never seen before. At the bottom of all marketing strategies is the need to sell customers a product they want at a price, they can afford. With A.I., advanced neural networks do the data analysis to understand what customers want and why they want it. The result is that an organization can give customers the best products, which translates to higher long-term revenues.

Brill also notes that A.I. can be used to optimize how content is delivered to customers in advertising. No matter how good a product is, if the presentation to the customer is wrong, the odds are that the product will flop. That’s why companies spend billions on creative ad creation. With the application of A.I., Brill believes it is possible to understand the psychology of the average consumer and thereby come up with a marketing campaign that features captivating and highly impactful ad campaigns for higher sales.

More importantly, Brill holds that the future belongs to companies that can identify trends in consumer behavior and meet those needs way before the customer even recognizes them. While conventional data analysis techniques can handle this job, A.I. can do a better job. It can connect more data points than a human being can, and find hints in consumer behavior that would otherwise never have been recognized. Companies that incorporate artificial intelligence as part of their core marketing strategies are better placed for long-term success than those that don’t.

On this basis, Brill is investing heavily in A.I. as one of its key pillars for growth. Through his leadership, Brill Marketing has emerged from a relatively obscure outfit to one of the fastest-growing marketing companies in the United States.

Besides making targeted investments in A.I., Brill’s success as a marketing executive has a lot to do with his background. Brill holds a bachelor’s degree in business administration with a major in marketing. He also holds an MBA with a focus on marketing and strategic planning. After completing his studies, Brill went on to work for one of the largest marketing firms in New York. In five years, he had made it to top management. At this point, he decided to launch Brill Marketing to provide even better and more personalized marketing services. 5-years after its launch, Brill marketing is soaring high and even has a fortune 500 company as one of its clients. 

Brill Marketing is a marketing services company that offers everything from the development of marketing strategic plans, to consumer behavior data analysis. The company is based in New York City, New York.