China, November 8, 2020, ZEXPRWIRE, On November 7, the China Federation of Literary and Art Circles, the Chinese Filmmakers Association and the Xiamen Municipal People’s Government held a press conference in Beijing on the 33rd Chinese Film Golden Rooster Awards. The grand ceremony will be held in Xiamen from November 25th to 28th this year. The Chinese Film Golden Rooster Award was established in 1981. Because of its professional and academic evaluation criteria, the authority of the jury, and the democratic rigor of the selection process, it is called the “Expert Award” in the Chinese film industry. Since the establishment of the award 39 years ago, the Chinese Film Golden Rooster Award has promoted and witnessed the prosperity and development of Chinese films, and has become more professional and valuable in the tempering of the years.
After the press conference, Li Huiyue, member of the Standing Committee of the Xiamen Municipal Party Committee and Minister of the Publicity Department, said in an interview: The Golden Rooster Award focuses on ideological spirit, exquisite art, and well-made masterpieces. In the aspect of film display, focus on the theme of poverty alleviation, and the promotion of artists will pay attention to ethical and professional standards; the development of the film industry attaches importance to improving quality. These four aspects are the main features of this year’s Golden Rooster Awards. In addition, the prevention and control of the epidemic must be considered for this year’s Golden Rooster Awards. This year’s Golden Rooster Award will reduce the scale of invited personnel and shorten the ceremony time. Invite more influential guests to achieve better results. Second, the Golden Rooster Award is planned to be held outdoors to reduce the concentration of indoor personnel. There is an epidemic prevention and control plan for every event and every place, and these plans are drilled to maximize the control of the spread of the epidemic.
The conference announced the nomination list and the main visual poster of the 33rd Chinese Film Golden Rooster Awards. At the same time, the main content of the 33rd Chinese Film Golden Rooster Awards Ceremony Series and Xiamen’s preparatory work were announced.
Main visual poster
This year’s Golden Rooster Award poster is conceived with the head-up Golden Rooster trophy as the main body, accompanied by the red glow of the “Sunrise in the East”. When the Rooster Award was established in 1981, “The Golden Rooster Crows” inspired Chinese filmmakers to create and explore their original intentions.
The scope of participating films for the 33rd China Film Golden Rooster Awards is set for feature films, children’s films, science and education films, documentary/science and education films, opera films, and fine art films that have been reviewed and approved by the National Film Administration from July 1, 2019 to June 30, 2020. Since the start of the registration process, a total of 155 films of various film types have been received, including 48 feature films, 57 small and medium cost feature films, 12 children’s films, 9 art films, 17 documentaries and 12 opera films. The nomination list after strict screening will compete for 8 film awards including best feature film, best documentary/science and education film, best children’s film, and 12 individual awards including best screenwriter, best director, and best actor/actress. Due to the epidemic, this year’s “Best Foreign Language Film” award is vacant.
The preparations for the Golden Rooster Awards are progressing smoothly
This year is the opening year for the Chinese Film Golden Rooster Awards to settle in Xiamen for a long time. The Golden Rooster Award this year is a major national cultural event held on the occasion of the 40th anniversary of the establishment of the Xiamen Special Economic Zone.
During the preparatory process, the Xiamen Municipal Party Committee and Government and the China Film Association worked together to control the epidemic while preparing for the event. A series of detailed work plans for epidemic prevention and control, safety assurance, and service reception were formulated, and the preparatory work proceeded in an orderly manner.
Xiamen adheres to the positioning of “specialization, internationalization, marketization, and normalization”, and emphasizes “people’s character and openness” as its values. The Golden Rooster Award follows the goal of “greater influence, better service, broader market, and more investment” and the principle of “thrifty and refined” to create a “better and more brilliant” movie event. The Golden Rooster Award stimulates social vitality and creates a positive social atmosphere under normalized epidemic prevention and control conditions, and has become a booster for Chinese films to reach their peak. The successful holding of the Golden Rooster Award will strongly promote Xiamen to become the “City of Movies, Capital of Film.”